Global and China Digital STB (Set-top Box) Market Report, 2009
  • Jan/2010
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In 2009, the overall conversion to digital TV was completed in 177 cities across China, and the newly developed cable TV subscribers registered 19.9 million. Besides, the number of subscribers in satellite TV, terrestrial DTV and IPTV also witnessed rapid growth.

Newly Added Cable Digital TV Subscribers in China, 2004-2009

Due to good performance of digital STB market and optimistic estimation of manufacturers, the shipment of big manufacturers grew considerably in 2009 and the shipment of cable digital STB reached 23.4 million units in China, up 14% yr-on-yr. In addition, terrestrial digital STB and satellite digital STB rose 42.9% and 7.3% in shipment.

The State Administration of Radio Film And Television (SARFT) conducted the invitation of intenders for Satellite TV ‘Village-to-Village’ Project for two times respectively in 2008 and 2009, of which the first bid sum reached RMB1.295 billion and second bid sum RMB3 billion. Judging from successful bidding, Chinese digital STB market is still seized by Changhong, Hisense, Haier, Co-Ship and HASEE, and those manufacturers are successively in the R&D and promotion of two-way STB, PVR STB, dual-mode STB and 3D high-definition STB etc since low-end digital STB can not meet the customers’ needs any longer.

In 2009, cable STB chip and satellite STB chip are the mainstream in the STB chip market. The market is well-developed relatively, and chip manufacturers are the ones from Taiwan and abroad. In the international terrestrial STB market, HDIC and LegendSilicon have some advantages. Such manufacturers in live satellite broadcast STB market are authorized to produce ABS-S based demodulation chips, as NationalChip and Availink etc.

In cable STB chip market, ST enjoys the biggest market share, but its market shares are increasingly seized by other chip suppliers such as Fujitsu, NEC, Zoran, NXP etc.

In satellite STB field in 2009, the key players in the chip market are ST, Conexant and Novatek etc from Taiwan and abroad as well as Haier from Mainland China. The code-lock STB chip targets mainly at American and European markets, and the code-unlock STB chip at Mainland China, Europe and the Middle East etc.

In terrestrial STB market, the entrants in DTMB demodulation chip are composed of LegendSilicon, HDIC, Maxscend, Trident and some IC manufacturers from Taiwan.

The report not only expounds the segmented markets of digital STB industry and the developments of STB markets at home and abroad, but elaborately analyzes the links of Chinese STB industry chain, including chip manufacturers, CA vendors, middleware, ODM and STB manufacturers.

1 Technologies and Development of Digital STB
1.1 Definition and Categories
1.2 Components and Operational Principle
1.3 Key Technologies
1.3.1 Analysis of Main Chip Architecture and Performance
1.3.2 CA Technology
1.3.3 MHP Middleware
1.4 Interactive Function
1.4.1 VOD
1.4.2 Current Applications of Interactive Function

2 STB Application Markets in China
2.1 Digitalize of Cable TV
2.2 Satellite TV
2.3 Ground Digital TV
2.3.1 Development of Mobile TV 
2.3.2 Development of Ground Digital TV under National Standards
2.4 IPTV
2.4.1 Global Development and Operational Modes of IPTV
2.4.2 IPTV Development in China

3 Development of Digital STB Market and Industry
3.1 Industrial Chain of Digital STB
3.2 Related Standards of Digital STB
3.2.1 Channel Transmission 
3.2.2 Service Standards
3.2.3 Standards for Support System 
3.3 Global Market and Industry of Digital STB
3.3.1 Major Global STB Markets
3.3.3 Industrial Chain of Global Interactive TV
3.3.4 STB-CA Separation Market in Foreign Countries
3.4 Status and Development of China Digital STB Market and Industry
3.4.1 Sale
3.4.2 Card Separation Standards
3.4.3 Forecast of China Digital STB Market
3.4.4 Development Trends of China Digital STB Market

4 Digital STB Suppliers
4.1 STB Chip Market
4.2 Main STB Manufacturers
4.2.1 ST
4.2.2 IBM
4.2.3 LSI
4.2.4 NXP
4.2.5 Fujitsu
4.2.6 NEC
4.2.7 Broadcom
4.2.8 Zoran
4.2.9 Conexant
4.2.10 CheerTek
4.2.11 ATI
4.2.12 Samsung Electronics
4.2.13 Beijing Haier IC Design
4.2.14 TI 
4.2.15 Intel
4.2.16 NS
4.2.17 Hisilicon
4.2.18 NationalChip
4.2.19 Penstar Technology International Co. Ltd
4.2.20 Shanghai High Definition Digital Technology Industrial Co., Ltd 

5 CA Suppliers
5.1 Market Share Distribution of Major Global CA Manufacturers 
5.2 Competition in China CA Market 
5.3 Major CA Manufacturers
5.3.1 NDS
5.3.2 Nagravision
5.3.3 Conax
5.3.4 Irdeto
5.3.5 Viaccess
5.3.6 Motorola
5.3.7 DVN
5.3.8 CTI
5.3.9 TF
5.3.10 ADT
5.3.11 DTVIA 
5.3.12 Lifeview
5.3.13 Others

6 Middleware Suppliers
6.1 Introduction to Middleware
6.2 Major International Middleware Suppliers
6.2.1 Opentv
6.2.2 Alticast 
6.2.3 NDS
6.2.4 Canal+
6.2.5 Microsoft
6.2.6 Liberate
6.3 Major Chinese Middleware Suppliers 
6.3.1 DTVIA
6.3.2 DVN
6.3.3 HDIC
6.3.4 Novel Supertv
6.3.5 DigiVision

7 ODM Suppliers
7.1 CEC Huada
7.2 Beijing Mingxin
7.3 Linpo
7.4 AsiaCom
7.5 Polar Star 
7.6 SHIC 
7.7 TransVideo

8 Major STB Suppliers 
8.1 Coship
8.2 Sichuan Changhong
8.3 TCL (Shenzhen) 
8.4 Qingdao Hisense
8.5 Haier 
8.6 Skyworth (Shenzhen) 
8.7 GNI
8.8 DVN
8.9 Shanghai DigiVision
8.10 Fuzhou Zhuoyi
8.11 Sichuan Jiuzhou
8.12 Chengdu Doyen
8.13 Tsinghua DTV
8.14 Inspur
8.15 Changsha SPM
8.16 DareGlobal
8.17 Konka
8.18 Shenzhen AVIT
8.19 ZTE 
8.20 GWI
8.21 Dalian Daxian
8.22 Jade Bird Huaguang
8.23 Jiangsu Yinhe
8.24 Xoceco
8.25 Malata Digital
8.26 Amoi
8.27 UT Starcom
8.28 Huawei
8.29 Fujian Baotong
8.30 Gospell
8.31 King Tech
8.32 PBI-Pro Broadband
8.33 Fujian Quanzhou TDX Electronics
8.34 Shenzhen Maiwei
8.35 Wuhan LongMarch Launch
8.36 DVTe
8.37 Shenzhen SDG Information
8.38 Sunniwell
8.39 Shenzhen Success Digital
8.40 Shanghai Sanzhou Xunchi 
8.41 Hangzhou Motorola Technology Co. Ltd
8.42 Shenzhen Biaoqi 
8.43 Wuhan Dongtai
8.44 Beijing Peony Digital
8.45 Wuxi Oritron 
8.46 Bubugao Audiovisual Electronic 
8.47 Dazheng Information and Technology
8.48 Zhejiang Feiyue Network Technology
8.49 Desay
8.50 BBEF
Software and Hardware Environment for Digital STBs 
Receiver Decoding for DTV Broadcasting 
The Basic Principle of Conditional Receiving 
Cable Digital TV Users in China, 2003-2009 
Newly Added Cable Digital TV Users in China, 2008-2009
Satellite TV Users in China, 2003-2009
Newly Added Satellite TV Users in China, 2004-2009 
Market Shares of China’s Mobile TV, H1 2009 
Global IPTV Users, 2008-2009 
User Distribution of Global IPTV, 2009Q2 
Number of Chinese IPTV Subscribers, 2004-2013 
Sketch Map of Digital STB Industry Chain 
Global STB Shipment, 2006-2009
DTV Transition Timetables in Western Europe and America
Projects and Manufacturers in Interactive Digital Industry Chain
Market Share Distribution of Chinese DTV STB Manufacturers, Q1-Q3 2008
Sales Volume of Chinese DTV STB by Region, Q1-Q3 2008
China’s Cable Digital STB Shipment, 2003-2009
China’s Terrestrial Digital STB Shipment, 2005-2009
China’s Satellite Digital STB Shipment, 2004-2009
Cable TV STB Solution
Universal STB Solution
IPSTB Solution
Satellite TV STB Solution
Terrestrial TV STB Solution
IBM STB0210x STB System Solution 
LST SC2005STB Solution
LST AViA-9600STB Solution 
LST SC2000STB Solution
NXP STB Design-STB200
NXP Terrestrial STB Design-STB200
NXP Terrestrial STB Design-STB200
NXP Single-chip Satellite STB Design- STB210
NXP PVR and Dual-decoding STB Solution- STB220 
NXP IPSTB System Solution-STB500
NXP Enhancing IPSTB Platform-STB810
Fujitsu DTV STB
NEC uPD61171 Chip
Zoran Operation Revenue, 2004-2008
Conexant Systems Distribution by Business, 2009FY
TI STB Design Platform
TI DSP DM642STB Solution 
TI Satellite STB Solution
National Semiconductor Geode SP1SC21 STB Solution
W/ASDLSTB Solution
Decode Core Structure of DS-1000 AVS Digital Audio Video Source Decode IC Chip
Market Strength Matrix of China DTV CA
Market Share of China Digital STB CA Manufacturers, Q1 2009
Prime operating revenue of NDS, Jan-Sep 2008
Placement of Middleware in STB
Main Clients Distribution
OpenTV End-to-end Solution
Canal+Middleware Structure
MBT Framework
ODSP4.0 Introduction
WLAN-based Wireless POS Solutions
Polar Star Authorized Acting Brands
TransVideo Clients 
TransVideo Partners
Coship Operation, 2005-2008
Operation of Skyworth Digital Technology (Shenzhen) Co., Ltd., 2006 to 2008

A List of STB Functions 
A List of STB Services 
Manufacturers that Gained SARFT’s Tenders in the First Phase
Manufacturers that Gained SARFT’s Tenders in the Second Phase 
China Mobile TV Standards according to City
Current and Future Profit Mode of Digital STB Industry
Mature Digital TV Channel Transmission Standards 
DVB Common Standard Terms
China DTV Studio Standard 
IPTV Services Carried out in Some Countries and Regions
Features Comparison between Card Separation and Card Integration
Three Card Separation Solutions Comparison
Development of Chinese High-end Digital STB 
China’s Main STB Chip Manufacturers
ST STB SoC Products
ST Digital TV Platform Solution
ST STB Solutions
ST Part Clients
IBMSTB Chip Products
IBM Some Clients
NEC STB Chip Products
Some Products of Broadcom
Satellite STB Chip of Broadcom
Zoran STB Chip Products
Conexant Cable Satellite Terrestrial STB Products
Telco/IP TV STB Chip Classification
Some Clients of Conexant
CheerTek STB/DTV IC Products
SMT-2000C Specifications
Products of Beijing Haier IC Design
Intel STB Application Manufacturers by Media Processor Chip
Hisilicon STB Chip
Hisilicon Hi351x Design Partners
Products of NationalChip
AVS DS1000 Series of Decode Chip and Relevant STB Solutions
Products of Shanghai High Definition Digital Technology Industrial Co., Ltd
Some Chip Processing Partners
CA Catalog of NDS
Chinese Partners of NDS
Chinese Clients of NDS 
CA Catalog of Nagravision
Chinese Clients of Nagravision
CA Catalog of Conax
Clients of Conax
Conax Partners
Clients of Irdeto
Chinese Partners of Viaccess
Motorola’s STB Solution
DVN’s Major Projects
Some of CTI’s Clients
Bid-winning for CTI’s STB business in 2008-2009
TF’s Major Clients 
TF’s Major Partners
Clients of DTVIA
STB Manufacturers Integrating ChinaCrypt CAS
LifeView’s Sales Network
Support Companies and Applied Regions of CA Suppliers
Alticast’s Global Users 
Global Clients Distribution of NDS
Canal+’s Global Users
STB users supporting DTVIA CAS
CEC Huada Business Distribution
CEC Huada Equity Change
Winsome’s STB Solutions
Beijing Mingxin STB Acting Products
Linpo Acting Products Type 
Partners of AsiaCom
Acting Products
Polar Star Acting Brands and Product Type
Solutions and Features of SHIC’s Cable Digital STB
Upstream and Downstream Cooperative Partners of Coship STB
Changhong Network Technologies Co., Ltd.’s Products
TCL STB Products 
Categories and Characteristics of Skyworth’s STB Products
STB Products of Shanghai DigiVision
Zhuoyi STB Products and Characteristics 
Chengdu Doyen STB’s Products and Characteristics
Tsinghua Tongfang STB’s Products and Characteristics
Inspur Digital Cable STB Products and Characteristics
SPM Digital STB Products’ Products and Characteristics -
Types and Features of Konka’s STB
Types and Features of ZTE’s Broadband STB
Types and Features of GWI’s STB
Types and Features of Daxian’s STB 
Weifang Jade Bird Huaguang STB Products and Characteristics
Xoceco STB Products & Characteristics
Types and Characteristics of Malata STB
UT Starcom IP STB Products & Characteristics 
Huawei Digital STB Products & Characteristics
Types and Characteristics of Baotong STB 
Types and Characteristics of GOSPELL STB
Types and Characteristics of PBI STB
STB Products & Its Features of Shenzhen Maiwei
Dongtai Main STB Products
STB Products of Dazheng Information and Technology
STB Products of Zhejiang Feiyue Network Technology
Type and Features of BBEF’s STB

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