China Portable Medical Electronic Devices Industry Report, 2010
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Portable medical electronic devices can be mainly divided into home type and professional type, of which, the former covers electronic sphygmomanometer, electronic blood glucose meter, electronic hearing aids, etc., and the latter includes portable electrocardiograph, portable multi-parameter monitor, portable ultrasonic tester, etc.

Benefiting from the constant improvement of Chinese medical care system and the continuously increased demand for health care from the residents during recent years, China’s portable medical electronics market has experienced substantial growth with an annual average speed of 27%. In 2009, the market size of Chinese portable medical electronics approximated RMB16.7 billion, up 106% from 2006.

Market Size and YoY Growth of Chinese Portable Medical Electronics, 2006-2009 (Unit: RMB bn)
Source: China Semiconductor Industry Association; ResearchInChina

Home portable medical electronics have been well embraced by the market because of their superiorities such as low price and easy operation. In 2009, they enjoyed 65% shares of the entire portable medical electronics market, hereinto, electronic sphygmomanometer, electronic blood glucose meter, and digital hearing aids accounted for over 90% of the home portable medical electronics market.

In the Chinese market of electronic sphygmomanometer, Japanese brands have seized above 70% market shares due to the pioneer advantage, of which, Omron has possessed a market share as high as 65%. Domestic brands have also accelerated their development along with the rapid expansion of foreign brands. Having become the largest domestic brand of electronic sphygmomanometer, Andon Health has obtained outstanding achievements with the revenue of electronic sphygmomanometer reaching RMB270 million in 2009 and the market share neighboring 15% which was only second to that of Omron.  

As for the market of portable blood glucose meter in China, overseas brands such as Johnson & Johnson and Roche occupy half of the Chinese market, followed by domestic brands like Yicheng and Sinocare. Johnson & Johnson blood glucose meter has been stably in the first position in Chinese market with the market share of about 45%; Roche blood glucose monitor holds 31% of the global market share as well as 25% market share in China; while Yicheng aims at second and third-tier cities against the fierce competition and it has now ranked the third in the domestic market.  

Based on the overall situation of Chinese portable medical electronic device market, this report not only underlines the home products like electronic sphygmomanometer and portable blood glucose meter but also probes into the professional products such as portable ultrasonic tester, implantable cardiac pacemaker, and portable electrocardiograph.

The most widely applied portable ultrasonic tester goes to portable B-ultrasonic scanner whose sales volume and export volume have maintained respective growth rate of 16.7% and 15.4% in recent 4 years. As the leading enterprise of portable B-ultrasonic scanner in China, Mindray successfully launched China’s first digital portable ultrasonic scanner in 2004 and developed China’s first digital portable color Doppler ultrasound scanner with completely independent intellectual property right in 2006.  

The quantity of cardiac pacemaker implantations in China is extremely small compared with that in countries like the USA and Japan. Along with the enhanced localization of cardiac pacemaker production as well as the progressive medical reform, the quantity of cardiac pacemaker implantations in China has been growing at an annual average rate of 15% in recent years, from 14,000 sets in 2003 and 23,000 sets in 2006 to approximate 36,000 sets in 2009.

Accordingly, this report casts light on the operation and development in China of leading foreign enterprises like Omron, A&D, Johnson & Johnson, Roche, Medtronic, and Nihon Kohden, as well as the status quo, competitive edges and development strategy of competitive domestic enterprises such as Andon Health, Yicheng, and Mindray.
1. Brief Introduction of Portable Medical Electronic Devices
1.1 Concept 
1.2 Characteristics 

2. Overview of China Portable Medical Electronic Devices Market 
2.1 Market Size 
2.2 Product Structure 
2.3 Operational Characteristics 

3. Home Portable Medical Electronic Products 
3.1 Product Structure 
3.2 Electronic Sphygmomanometer
3.3 Portable Blood Glucose Meter
3.4 Digital Hearing Aids

4. Professional Portable Medical Electronic Products
4.1 Product Structure 
4.2 Portable Multi-Parameter Monitor
4.3 Portable Ultrasonic Tester
4.3.1 Market of Ultrasonic Tester
4.3.2 Market of Portable Ultrasonic Tester
4.4 Interventional Medical Electronics 
4.4.1 Insulin Pump
4.4.2 Implantable Cardiac Pacemaker
4.4.3 Capsule Endoscopy
4.5 Portable Electrocardiograph
4.6 Intelligent Infusion Pump

5. Key Enterprises 
5.1 Omron 
5.1.1 Profile 
5.1.2 Operation 
5.1.3 Development in China 
5.2 A&D
5.2.1 Profile 
5.2.2 Operation 
5.2.3 Development in China 
5.3 Andon Health
5.3.1 Profile 
5.3.2 Operation 
5.3.3 Competitive Edges and Disadvantages 
5.4 Johnson & Johnson 
5.4.1 Profile 
5.4.2 Operation 
5.4.3 Development in China 
5.5 Roche 
5.5.1 Profile 
5.5.2 Operation 
5.5.3 Development in China 
5.6 Yicheng 
5.6.1 Profile 
5.6.2 Operation 
5.6.3 R&D 
5.7 Siemens 
5.7.1 Profile 
5.7.2 Operation 
5.7.3 Development in China 
5.8 Mindray 
5.8.1 Profile 
5.8.2 Operation 
5.8.3 Product Competitiveness 
5.9 Medtronic
5.9.1 Profile 
5.9.2 Operation 
5.9.3 Development in China 
5.10 Nihon Kohden
5.10.1 Profile 
5.10.2 Operation 
5.10.3 Development Strategy 
5.10.4 Development in China 
Classification of Portable Medical Electronic Devices 
Market Size and YoY Growth of Chinese Medical Electronics, 2005-2009 
Market Size and YoY Growth of Chinese Portable Medical Electronic Devices, 2006-2009 
Product Structure of Chinese Portable Medical Electronic Devices, 2009 
Regional Distribution of Chinese Portable Medical Electronic Devices 
Senior (Aged above 60) Population and Proportion in China  
Product Structure of Chinese Home Portable Medical Electronics, 2008 
Comparisons of Different Sphygmomanometers  
Ranking of Major Enterprises by Electronic Sphygmomanometer Export, 2009 
Brand Share of Chinese Blood Glucose Meters, 2009 
Product Structure of Chinese Professional Portable Medical Electronics, 2008 
Portable Multi-Parameter Monitor 
Market Size of Chinese B-ultrasonic Scanner, 2005-2009 
Sales Volume and Export Volume of Chinese Portable B-ultrasonic Scanner, 2006-2009 
Quantity of Cardiac Pacemaker Implantations in China, 2002-2009 
Global Sales and Net Income of Omron, FY2005-FY2010 
Sales of Omron (by Sector), FY2008-FY2009 
Sales and YoY Growth of Healthcare Business (by Region), FY2009 
Omron Sales and Proportion in China, FY2001-FY2009 
Omron Sales (by Sector) in China, FY2008-FY2010 
Sales and Net Income of A&D, FY2006-FY2010 
Revenue and Total Profit of A&D Electronics (Shenzhen) Co., Ltd., 2005-2008  
Revenue and Net Income of Andon Health, 2007-2010 
Sales Volume and Revenue of Andon Health (by Product), 2007-2009 
Revenue of Andon Health (by Region), 2007-2009 
Sales and Net Income of Johnson & Johnson, 2005-2009 
Sales of Johnson & Johnson (by Sector), 2005-2009 
Sales of Johnson & Johnson Medical Devices and Diagnostics (by Region), 2007-2009 
Sales of Johnson & Johnson Medical Devices and Diagnostics (by Product), 2007-2009 
Subsidiaries of Johnson & Johnson in China 
Business Structure of Johnson & Johnson in China, 2008 
Sales and Net Income of Roche, 2007-2010 
Sales of Roche Medical Diagnostics (by Sector), 2009-2010 
Sales and YoY Growth of Major Medical Diagnostic Products of Roche, 2009-2010 
Development of Roche in China  
Main Business Revenue and Total Profit of Shanghai Roche Pharmaceuticals Ltd., 2005-2008 
Roche Blood Glucose Meter in Chinese Market  
Yicheng Blood Glucose Meter 
Revenue of Yicheng, 2004-2009 
R&D Achievements of Yicheng  
Sales and Net Income of Siemens, FY2005-FY2010 
Major Indices of Siemens Medical Business, FY2008-FY2010 
New Order Amount and Sales of Siemens Medical Diagnostic Products, FY2008-FY2010 
Major Economic Indicators of Chinese Subsidiaries of Siemens Medical Devices, 2008 
Net Sales and Net Income of Mindray, 2005-2010 
Revenue Structure of Mindray (by Region), 2003 vs. 2009 
Revenue Structure of Mindray (by Sector), 2008-2010 
Market Share of Mindray Patient Monitor in China  
Market Share of Mindray Hematology Analyzer with Three-part Differentiation of WBC in China  
Market Share of Mindray 200-400 T/H Clinical Chemistry Analyzer in China  
Market Share of Mindray B/W Ultrasonic Diagnosis System in China  
Sales and Net Income of Medtronic, FY2006-FY2010 
Sales of Medtronic (by Sector), FY2008-FY2010 
Sales and Net Income of Nihon Kohden, FY2006-FY2010 
Sales of Nihon Kohden (by Region), FY2006-FY2010 
Sales and Proportion of Nihon Kohden (by Product), FY2010 
Strategic Target of Nihon Kohden 

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