China Lubricant Industry Report, 2009-2010
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In 2009, the lubricant consumption of China exceeded 6 million tons, up 6.1% from a year earlier, and of which civil car engine oil occupied 15%. Affected by the slowing growth rate of automotive output and sales, China’s lubricant consumption witnessed limited growth margin in H1 2010.

During the first three quarters of 2010, the output of lubricant in China amounted to 6.30 million tons, a 13.8%YoY rise, and peaking in recent years.

Output and YoY Growth of Lubricant in China, 2006-Sep.2010 (Unit: mln tons, %)
 2010120603.gif
Source: wind; ResearchInChina

In regard to product structure, the upgrading of lubricant products is notably on the rise and the demand of high-quality lubricants is in rapid growth. The required Type II & III base oil mainly depends on imports. In 2010H1, the import volume of base oil approximated 1.234 million tons, wherein, Type II & III base oil accounted for 31% by roughly 380 thousand tons.

From the perspective of competition pattern in 2009, China National Petroleum Corporation (CNPC) took the lead in the market, occupying 26%; China Petroleum & Chemical Corporation (Sinopec Corp.) held 21%; the transnational corporations in China totaled 30%; local gasoline blending dealers enjoyed 17%; used oil recycling accounted for 4%; and imports took 2%.
 
Market Share of Lubricant Brands in China, 2009
 2010120604.gif
Source: www.lubesale.com

As for development trend, SINOPEC/Greatwall Lubricant (Sinopec Lubricant Company) and Kunlun Lubricant (CNPC Kunlun Lubricant Company), the two big state-owned enterprises, have strengthened their R&D and continuously launched medium and high-end products with high profit margins. Apart from the sales via nationwide gas stations, these two enterprises, by virtue of their competitive edge, carry the marketing of a series of products and service to large companies. The cooperation with big carmakers has advanced the application scope of lubricant products in automobile enterprises, and it is worth mentioning that Greatwall Lubricant has cooperated with 90% mainstream automobile enterprises in China.

Foreign lubricant brands go on expanding channels, and 3S shops and 4S shops remain the major marketing channels of Shell Lubricants, while fast repair and maintenance service network is another important channel for its development. Shell plans to increase the various maintenance centers at a speed of 300 new shops per annum. And ExxonMobil has had more than 800 ‘Mobil 1 auto maintenance shops’.

In the fierce competition of Chinese lubricant market, small & medium-sized private businesses, relying on the regional superiorities, merely take comparatively small shares in local low and medium-end market. However, along with the upgrading of lubricant products, private enterprises have also strengthened scientific research; for instance, Shandong Kasong Science and Technology Co., Ltd. has technically researched in the fields of nano industrial lubricants and nano additives through the coalition with Qingdao University of Science & Technology in order to develop the medium and high-end products featured by high profit margins. 
1 Lubricant and Base Oil  
1.1 Definition of Lubricant 
1.2 Major Lubricants  
1.2.1 Internal Combustion Engine Oil
1.2.2 Gear Oil 
1.2.3 Hydraulic Oil 

2 Lubricant Market during 2009-2010 
2.1 Supply 
2.2 Demand 
2.3 Import and Export 

3 Lubricant Related Industries 
3.1 Base Oil 
3.2 Additive 

4 Development of China Lubricant Industry  
4.1 Diversified Development of Private Lubricant Enterprises  
4.1.1 OEM
4.1.2 Development of Medium & High-grade Products  
4.1.3 Abandonment of Scale Benefits, Expansion of Peripheral Products  
4.2 Cooperation between State-owned and Private Enterprises  
4.3 Competition Pattern  
4.4 Cost Control 

5 Lubricant Brands in Chinese Market, 2009-2010 
5.1 CNPC (Kunlun Lubricant)
5.1.1 Profile 
5.1.2 Development Strategy 
5.2 Sinopec Corp. (Greatwall Lubricant) 
5.2.1 Profile 
5.2.2 Operation 
5.2.3 Development Strategy 
5.3 Shell 
5.3.1 Profile 
5.3.2 Operation of Shell Tongyi Lubricant 
5.3.3 Development Strategy in China 
5.4 BP
5.4.1 Profile 
5.4.2 Operation in China 
5.4.3 Development Strategy in China 
5.5 ExxonMobil
5.5.1 Profile 
5.5.2 Development Strategy in China 
5.6 Chevron Corporation
5.6.1 Profile 
5.6.2 Operation in China 
5.6.3 Development Strategy in China  
5.7 FUCHS
5.7.1 Profile 
5.7.2 Operation in China 
5.7.3 Development Strategy in China 
5.8 TOTAL
5.8.1 Profile 
5.8.2 Operation in China 
5.8.3 Development Strategy in China 
5.9 Jiangsu Lopal Petrochemical Co., Ltd.   
5.9.1 Profile 
5.9.2 Development Strategy 
5.10 Shandong Kasong Science and Technology Co., Ltd.
5.10.1 Profile 
5.10.2 Operation 
5.10.3 Development Strategy 
5.11 COPTON 
5.11.1 Profile 
5.11.2 Development Strategy 
5.12 JARN
5.12.1 Profile 
5.12.2 Operation 
5.12.3 Development Strategy 
Output and YoY Growth of Lubricant in China, 2006-Sep.2010 
Monthly Export Volume and Growth of Lubricant in China, Jan.-Sep. 2010 
Monthly Import Volume and Growth of Lubricant in China, Jan.-Sep. 2010  
Monthly Import Volume and Growth of Lubricant Base Oil in China, Jan.-Sep. 2010    
Monthly Export Volume and Growth of Lubricant Base Oil in China, Jan.-Sep. 2010  
Application Structure of Lubricant Additives  
Import Volume and Growth of Lubricant Additives Containing Petroleum or Oil Extracted from Bitumen Minerals, Jan.-Sep. 2010
Import Volume and Growth of Other Lubricant Additives, Jan.-Sep. 2010 
Export Volume and Growth of Lubricant Additives Containing Petroleum or Oil Extracted from Bitumen Minerals, Jan.-Sep. 2010  
Export Volume and Growth of Other Lubricant Additives, Jan.-Sep. 2010  
Market Shares of Lubricant Brands in China, 2009 
Medium& High-grade Sub Brands and Application Fields of Kunlun Lubricant
Greatwall Lubricant Product Series and Application Fields  
Operating Data of Sinopec Lubricant Company, 2004-Aug.2006 
Operating Income, Cost and Total Profit of Sinopec Lubricant Company, 2007-2008  
Operating Data of Sinopec Lubricant Company, 2008 
Shell Lubricant Brands by Field 
Operating Data of Shell Tongyi Lubricant, 2004-2006  
Operating Income, Cost and Total Profit of Shell Tongyi (Beijing) Petroleum Chemical Co., Ltd., 2007-2008 
Operating Data of Shell Tongyi (Beijing) Petroleum Chemical Co., Ltd., 2008 
Operating Income, Cost, and Total Profit of Shell Tongyi (Xianyang) Petroleum Chemical Co., Ltd., 2007-2008 
Operating Data of Castrol (Shenzhen) Co., Ltd., 2004-Aug. 2006 
Operating Income, Cost and Total Profit of Castrol (Shenzhen) Co., Ltd., 2007-2008 
Operating Data of Caltex Shanghai and Tianjin Branches, 2004-Aug. 2006 
Operating Income, Cost and Total Profit of Shanghai Gaoqiao Caltex  Lubricant Co., Ltd., 2007-2008  
Operating Data of FUCHS China, 2004-2006 
Operating Income, Operating Cost, and Total Profit of FUCHS Yingkou, 2007-2008 
Operating Income, Operating Cost, and Total Profit of FUCHS Shanghai, 2007-2008  
Operating Income, Operating Cost, and Total Profit of FUCHS Hefei, 2007-2008 
Operating Data of Total Huadong Lubricants (Zhenjiang) Co., Ltd., 2004-Aug.2006
Operating Data of Total Huadong Lubricants (Zhenjiang) Co., Ltd., 2007-2008 
Operating Data of Shandong Kasong Science and Technology Co., Ltd., Jan.-Aug. 2006 
Operating Income, Operating Cost, and Total Profit of Shandong Kasong Science and Technology Co., Ltd., 2007-2008 
Total Profit, Revenue, and Cost of Sales of JARN, 2004-Aug. 2006 
Operating Income, Operating Cost, and Total Profit of JARN, 2007-2008

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