China Elevator Industry Report, 2010-2011
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Safety is the keyword in Chinese elevator market in 2011. A retrograde escalator accident has raised public doubts about the quality of Otis elevators. General Administration of Quality Supervision, Inspection and Quarantine of China issued an emergency notice urging an immediate nationwide halt to usage of Otis 513MPE escalators.

The retrograde accident has caused adverse effects on the production and marketing of Otis, but created a rare opportunity for Otis’ rivals Shanghai Mitsubishi and Hitachi to seize market share. In 2011, Shanghai Mitsubishi has won orders for over 40,000 elevators, and its new escalator project was put into full production in the first half of the year and strives for an output of 4,000-4,500 escalators in 2011. Hitachi Elevator currently has an annual capacity of 35,000 units, has formed a strategic layout consisting of “a headquarters, two R&D centers and three manufacturing bases”, and has set up large manufacturing bases in Guangzhou, Tianjin and Shanghai.

Rapid economic growth and urbanization have spurred the development of China's elevator industry. China’s elevator output grew at a CAGR of 23.3% in 1999-2009, and reached 365,000 units in 2010, up 39.1% year on year. In the first half of 2011, the output increased by about 40% year on year.
 
With the development of China's elevator industry, China's local elevator companies have also grew up. The market share of local brands was only one fifth in 2008, increased to about a quarter in 2010, and finally reached one third in the first half of 2011. The emergence of local brands like SJEC Corporation, Shanghai YungTay and Canny Elevator (002367) is changing the Chinese elevator market pattern dominated by foreign brands.  

This Report analyzes the supply and demand as well as the competition in China’s elevator market, and introduces the supply and demand, market scale, competitive landscape and key enterprises in elevator-related industries including elevator control system, elevator inverter and elevator guide rail.

Shanghai STEP Electric Corporation is a representative enterprise in China’s elevator control system and elevator inverter industry, while Changjiang Runfa Group is the one in the elevator guide rail industry. Shanghai STEP Electric Corporation is the largest elevator control system OEM in China, and its key accounts include Otis and Schindler.

Top Five Elevator Clients of Shanghai STEP Electric Corporation, 2010-H1 2011 (Unit: RMB mln)
201109015.gif
Source: ResearchInChina
1. Overview of Elevator Industry 
1.1 Profile of Elevator
1.2 Features and Profitability of Elevator Industry 
1.3 Elevator-related Policies

2. Competition of China Elevator Industry 
2.1 Development of Foreign Elevator Brands in China
2.2 Market Competition
2.3 Brand Competition

3. Supply of China Elevator Industry 
3.1 Product Structure
3.2 Output of New Elevators
3.3 Installation and Maintenance Market

4. Demand of China Elevator Industry 
4.1 Demand Features
4.1.1 Regional Demand
4.1.2 Demand Structure
4.2 Sales Volume
4.3 Influencing Factors 
4.3.1 Real Estate Industry
4.3.2 Urban Infrastructure Construction 
4.3.3 Rail Transit Construction
4.3.4 Renovation of Old Elevators
4.3.5 Government Procurement

5. Import and Export 
5.1 Import Volume and Export Volume
5.2 Import and Export Prices

6. Elevator-related Products
6.1 Elevator Control System
6.1.1 Profile
6.1.2 Market Scale
6.1.3 Competition
6.2 Elevator Inverter
6.2.1 Profile
6.2.2 Market Scale
6.2.3 Competition
6.3 Elevator Guide Rail
6.3.1 Profile
6.3.2 Development Environment
6.3.3 Supply and Demand
6.3.4 Competition
6.3.5 Key Enterprises 

7. Key Elevator Enterprises in China
7.1 Otis Elevator Investment (China) Co., Ltd
7.1.1 Profile
7.1.2 Development History
7.1.3 Output and Sales Volume
7.2 Shanghai Mitsubishi Elevator Co., Ltd
7.2.1 Profile
7.2.2 Operation
7.2.3 Output and Sales Volume
7.2.4 Cooperative Project
7.3 Guangzhou Guangri Stock Co., Ltd
7.3.1 Profile
7.3.2 Operation
7.3.3 Subsidiaries
7.3.4 Industrial Chain Distribution
7.4 Schindler Group (China)
7.4.1 Profile
7.4.2 Operation
7.4.3 Orders
7.4.4 Strategic Cooperation
7.5 Fujitec China
7.5.1 Profile
7.5.2 Operation
7.5.3 New Products
7.6 ThyssenKrupp China
7.6.1 Profile
7.6.2 New Products
7.6.3 Orders
7.7 Toshiba Elevator (China) Co., Ltd
7.7.1 Profile
7.7.2 Products
7.7.3 Company News
7.8 KONE Corporation (China)
7.8.1 Profile
7.8.2 Operation
7.8.3 Orders
7.9 Canny Elevator
7.9.1 Profile
7.9.2 Operation
7.9.3 Project Planning
7.10 Shanghai YungTay 
7.11 SJEC Corporation 

8. Key Enterprises of Elevator-related Products 
8.1 Shanghai STEP Electric Co., Ltd
8.1.1 Profile
8.1.2 Operation
8.1.3 Clients
8.1.4 Project 
8.2 Changjiang Runfa Machinery Joint Stock Co., Ltd
8.2.1 Profile
8.2.2 Operation
8.2.3 Sales Volume and Export Volume
8.2.4 Competitive Advantage
8.2.5 Project
Elevator Classification
Net Profit Margin of Elevator of Shanghai Mitsubishi
Main Policies and Specifications of Elevator Industry in China, 2011
Development of Eight Foreign Elevator Brands in China
China Elevator Market Competition, 2010
Market Shares of Top-rank Elevator Companies in China
Development Roadmap of Domestic Brands and Foreign Brands
Comparison of Elevator Enterprises in China by Brand Image 
Elevator Product Structure
Market Share of Middle and Low Speed Elevator in China, 2005-2012E
Elevator Output in China, 1983-2010 
Revenue Structure of Global Elevator Market
Revenue Structure of KONE Elevator by Sector, 2006-2010 
Number of Elevators in Service in China, 2000-2011
Regional Features of Chinese Elevator Market
Elevator Consumption Structure in China by Region, 2010
Elevator Demand Structure 
Elevator Application Structure 
Elevator Sales Volume in China, 2004-2010 
Real Estate Investment in China, 1997-2010
Investment Structure of China Real Estate Development, 1997-2010
Growth of New Housing Construction Area and Elevator Industry in China, 1999-2010
State-Subsidized Housing Plan in China, 2008-2012 
State-Subsidized Housing Plan by Type in China, 2011
Urban Population of China, 1985-2010
Rail Transit Plan in China by City
Import Volume and Export Volume of Elevator & Escalator in China, 1999-2011H1
Import Volume and Export Volume of Elevator & Escalator in China, Jan.-Jun., 2011
Import Value and Export Value of Elevator & Escalator in China, 2007-2011H1 
Average Price of Import and Export of Elevator & Escalator in China, 2004-2009
Elevator Control System
Consumption of Elevator Control System in China, 2003-2013 
Market Scale of Elevator Control System in China, 2003-2013 
Market Structure of Elevator Control System in China, 2007-2009
Market Competition of Elevator Control System in China, 2009
Elevator Inverter
Consumption of Elevator Inverter in China, 2004-2013 
Market Scale of Elevator Inverter in China, 2004-2013 
Market Competition of Elevator Inverter in China, 2009 
Industry Chain of Elevator Guide Rail
Output of Elevator Guide Rail in the World
Global Demand for Elevator Guide Rail, 2005-2013E 
Output of Elevator Guide Rail in China, 2005-2008 
Demand for Elevator Guide Rail in China, 2005-2013E 
Global Elevator Guide Rail Market Structure, 2008
Chinese Elevator Guide Rail Market Structure, 2008
Competition in Chinese Elevator Guide Rail Industry
Main Clients of Top 3 Elevator Guide Rail Enterprises in China
Comparison of Main Elevator Guide Rail Enterprises
Expansion Process of Otis in China
Accidents of Otis Elevator, 2011
Elevator Output and Sales Volume of Otis China, 1984 & 2010 
Operating Revenue and Net Income of Shanghai Mitsubishi Elevator, 2009-2011H1
Output and Sales Volume of Shanghai Mitsubishi Elevator, 2008-2010 
State-Subsidized Housing Cooperation Project of Shanghai Mitsubishi Elevator, 2009-2011
Sales and Gross Margin of Guangzhou Guangri Stock, 2008-2010
Sales of Guangzhou Guangri Stock by Product, 2008-2010
Sales of Guangzhou Guangri Stock by Region, 2010
R & D Expenditures of Guangzhou Guangri Stock
Subsidiaries Controlled/held by Guangzhou Guangri Stock, 2010 
Investment Income of Guangzhou Guangri Stock from Hitachi Elevator, 2006-2010
Industrial Chain Distribution of Guangzhou Guangri Stock
Operating Revenue and Net Income of Schindler Group, 2009-2011H1
Operating Revenue of Elevator & Escalator of Schindler Group, 2008-2010
Operating Revenue of Schindler Group by Sector
Operating Revenue of Elevator & Escalator of Schindler Group by Region
Orders of Schindler Group (China)
Production Bases of Fujitec China
Total Sales and Sales in East Asia of Fujitec Group, FY2006H1-FY2010H1
Development History of ThyssenKrupp China 
New Products of ThyssenKrupp China
Main Orders of ThyssenKrupp China, 2010-2011
Main Products of Toshiba Elevator (China)
Development History of KONE China
Sales and Net Income of KONE Group, 2010-2011H1
Sales of KONE Group by Region
Large Orders of KONE China, 2009-2011
Operating Revenue and Net Income of Canny Elevator, 2009-2011H1
Operating Revenue of Canny Elevator by Product, 2010-2011H1
Operating Revenue of Canny Elevator by Region, 2010-2011H1
Investment Project of Canny Elevator
Sales and Operating Net Profit of Yungtay Engineering Co., Ltd, 2010H1-2011H1 (Unit:NT1,000)
Sales of Yungtay Engineering Co., Ltd by Product, 2010Q1-2011Q1 (Unit:NT1,000)
Sales of Shanghai Yungtay Elevator, 2009-2011H1 (Unit:NT1,000)
Companies invested by Shanghai Yungtay Elevator
Orders of Shanghai Yungtay Elevator, 2011
Development Course of Core Business of STEP
Operating Revenue and Net Income of Shanghai STEP Electric, 2009-2011H1
Operating Revenue of Shanghai STEP Electric by Product, 2010-2011H1 
Gross Margin of Shanghai STEP Electric by Product, 2009-2011H1
Operating Revenue of Shanghai STEP Electric by Region, 2010-2011H1
Operating Revenue of Shanghai STEP Electric by Client, 2010-2011H1 
Investment of Shanghai STEP Electric with Raised Funds
Production Plan of Elevator Inverter Project 
Production Plan of Expansion and Technological Transformation Project for Elevator Control System
Operating Revenue and Net Income of Changjiang Runfa, 2009-2011H1
Operating Revenue of Changjiang Runfa by Product, 2010-2011H1 
Operating Revenue of Changjiang Runfa by Region, 2011H1
Sales Volume and Market Share of Elevator Guide Rail of Changjiang Runfa, 2006-2008 
Export Volume of Elevator Guide Rail of Changjiang Runfa, 2008-2012
Investment of Changjiang Runfa with Raised Funds

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