China Jewelry Industry Report, 2011-2012
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Jewelry, the preferred product in Chinese wedding market, has presented robust performance bolstered by the demand for value preservation and enhancement in recent years and has become the fourth hot topic of consumption following home appliance, housing and automobile in China. As of the end of 2011, the annual sales of jewelry in China exceeded RMB300 billion, an increase of 2.4 times from RMB88 billion in 2000.

Among the jewelry products, gold, platinum and diamond jewelry are the most popular. Additionally, emerald and pearl jewelry also garner particular attention from the market.

20120114.gif Gold Jewelry. China is the second largest gold jewelry consumer after India. The consumption of gold jewelry in China amounted to 357.1 tons in 2010, accounting for 62.5% of the national gold consumption; and the figure grew 27.9% YoY to 456.7 tons in 2011.

20120114.gif Platinum Jewelry. China ranks No. 1 in platinum consumption in the world for years and consumed 52.4 tons of platinum jewelry in 2011, making up 68.3% of the global total.

20120114.gif Diamond Jewelry. China starts late in diamond jewelry consumption but witnesses rapid development, and has become the second largest diamond jewelry consumer after the United States. The boom is principally propelled by the wedding market, especially the demand for diamond rings, and the investment market.

The flourishing jewelry market of China fuels a number of competitive domestic enterprises, such as Chow Tai Fook, Laofengxiang, Chow Sang Sang and Old Temple Gold. Meanwhile, the international leading brands including Cartier, De Beers and Tiffany also enter the Chinese market and have occupied the high-end jewelry market of China.

20120114.gifChow Tai Fook is the largest jewelry brand in China and mainly engages in gold jewelry, mosaic jewelry, platinum, K-gold and watches. By the end of September 2011, the company had 1,506 sales terminals (including watch stores) which were mainly distributed in mainland China, of which the jewelry outlets hit 1,421 and those in mainland China took 93.9%.

?20120114.gifLao Feng Xiang is the largest gold jewelry company in China. It consumed 45 tons of gold for its jewelry products in 2010, accounting for 12.6% of China’s total gold consumption and the proportion is expected to reach around 13% in 2011. Moreover, the company actively develops new products and now boasts four new kinds of products including “emerald, jade, pearl and natural gemstone” jewelry, in addition to the traditional four categories of products like “gold, silver, platinum and diamond” jewelry.

20120114.gifChow Sang Sang, the first Hong Kong listed jewelry company, has two well-known brands, namely, Chow Sang Sang and Emphasis Jewelry, and has a number of stores in mainland China, Taiwan, Hong Kong and Macao. As of H1 2011, the company’s jewelry stores in mainland China, Hong Kong and Macao, and Taiwan registered 193, 41 and 22, respectively.

20120114.gifOld Temple Gold and Yayi Gold are the two successful gold jewelry brands of Shanghai Yuyuan Tourist Mart. The gold jewelry sales of Yuyuan Tourist Mart got to RMB4.197 billion in 2010 and soared to RMB 7.927 billion in H1 2011, far exceeding the full year 2010 level.

Sales Model Comparison of Major Jewelry Enterprises in China
20120335.gif
1. Profile
1.1 Definition and Classification
1.2 Industry Chain
1.3 Industrial Characteristics

2. Development of Jewelry Industry in China
2.1 Development Process
2.2 Development Status
2.2.1 Overview
2.2.2 Impetus Factors
2.3 Development Potential
2.4 Development Trend
2.4.1 Material Trend
2.4.2 Consumer Trend

3. Jewelry Market in China
3.1 Production and Processing
3.1.1 Raw Material Purchasing
3.1.2 Production & Processing Capability
3.2 Sales
3.2.1 Market Scale
3.2.2 Sales of Main Products
3.2.3 Export
3.3 Competition

4. Jewelry Market Segments in China
4.1 Gold Jewelry
4.1.1 Supply & Demand of Gold
4.1.2 Market of Gold Jewelry
4.2 Platinum Jewelry
4.2.1 Supply & Demand of Platinum
4.2.2 Market of Platinum Jewelry
4.3 Diamond Jewelry
4.3.1 Supply & Demand of Diamond
4.3.2 Market of Diamond Jewelry
4.4 Pearl Jewelry
4.4.1 Supply & Demand of Pearl
4.4.2 Market of Pearl Jewelry
4.5 Jade Jewelry
Summary

5. Regional Jewelry Market in China
5.1 Regional Pattern
5.2 Main Regions
5.2.1 Guangdong
5.2.2 Shanghai
5.2.3 Beijing
5.2.4 Shandong
5.2.5 Yunnan
Summary

6. Sales Models and Channels of Jewelry in China
6.1 Sales Models
6.1.1 Overview
6.1.2 Sales Models of Key Companies
6.2 Sales Channels
6.2.1 Overview
6.2.2 Store Sales
6.2.3 Online Sales

7. Key Jewelry Companies in China
7.1 Chow Tai Fook Jewellery Group Limited
7.1.1 Profile
7.1.2 Operation
7.1.3 Sales Model
7.2 Lao Feng Xiang Co., Ltd.
7.2.1 Profile
7.2.2 Operation
7.2.3 Sales Model
7.3 Chow Sang Sang Holding International Ltd.
7.3.1 Profile
7.3.2 Operation
7.3.3 Sales Model
7.4 Luk Fook Holdings (International) Limited
7.4.1 Profile
7.4.2 Operation
7.4.3 Sales Model
7.5 Zhejiang Ming Jewelry Co., Ltd.
7.5.1 Profile
7.5.2 Operation
7.5.3 Sales Model
7.6 TSL Jewellery
7.6.1 Profile
7.6.2 Operation
7.6.3 Sales Model
7.7 Guangdong CHJ Industry Co., Ltd.
7.7.1 Profile
7.7.2 Operation
7.7.3 Sales Model
7.8 Eastern Gold Jade Co., Ltd.
7.8.1 Profile
7.8.2 Operation
7.8.3 Sales Model
7.8.4 Competitive Advantage
7.9 Shanghai Yuyuan Tourist Mart Co., Ltd.
7.9.1 Profile
7.9.2 Operation
7.9.3 Sales Model
7.10 Main International Enterprises in China
7.10.1 Cartier
7.10.2 De Beers
7.10.3 Tiffany & Co.
7.10.4 Boucheron
Summary
Jewelry Industry Chain
Growth Rate of Retail Sales of Enterprises above Designated Size in China’s Wholesale and Retail Industry, 2007-2011
Market Demand Structure of Jewelry in China
Urban Per Capita Disposable Income and Rural Per Capita Net Income in China, 2006-2011 
Number of Marriage Registration, 2006-2011
Transaction Volume and Value of Precious Metals in China, 2011
Per Capita Consumption of Jewelry by Country
Main Jewelry Production & Processing Companies in China and Their Processing Capacity 
Main Jewelry Processing Trade Bases in China and Their Output Value
Special Gems and Jewelry Industry Bases in China
Sales of Jewelry in China, 2001-2011
Demand for Main Jewelries in China, 2010-2011
Brand Orientation of Jewelry in China, 2010
Market Share of Main Jewelry Brands in China, 2010
Output of Gold in China, 2007-2012
Consumption of Gold in China, 2007-2012
Consumption Structure of Gold in China, 2011
Gold Consumption of Jewelry Industry in China, 2007-2011
Top 10 Brands of Gold Jewelry in China, 2011
Spot Closing Price of Gold (Au9995) at Shanghai Gold Exchange, 2011-2012
Prices of Gold and Gold Jewelry of Main Jewelry Brands in China, Feb.15, 2012
Total Consumption of Platinum Worldwide, 2008-2011
Consumption Structure of Platinum Worldwide, 2010
Total Platinum Consumption of Jewelry Industry in China and Worldwide, 2009-2011
Average Spot Price of Platinum (Pt9995) at Shanghai Gold Exchange, 2011-2012
International Market Price of Diamond, 2007-2012
Output of Pearl in China, 2005-2011
Transaction Volume of the Latest Sessions of the Union of Myanmar, Jewelry Fair 
Sales of Beijing Caishikou Department Store Company, 2007-2011
Sales of Gems and Jewelry in Yunnan, 2008-2011
Sales Structure of Jewelry by Outlet in China, 2007-2012
Development Process of Chow Tai Fook
Operating Revenue and Net Income of Chow Tai Fook, FY2009-FY2012
Gross Margin and Net Profit Margin of Chow Tai Fook, FY2009-FY2012
Operating Revenue of Chow Tai Fook by Product, FY2011-FY2012
Operating Revenue of Chow Tai Fook by Region, FY2011-FY2012
Sales Revenue Breakdown of Chow Tai Fook by Sales Model, FY2009-FY2012
Number of Sales Terminals of Chow Tai Fook, FY2009-FY2012
Sales Channels of Chow Tai Fook by City, FY2009-FY2012
Operating Revenue and Net Income of Lao Feng Xiang, 2008-2011
Operating Revenue and Gross Margin of Lao Feng Xiang by Product, 2009-2011
Jewelry Raw Materials Purchasing Channel of Lao Feng Xiang
Gold Consumption and Share in Domestic Gold Consumption of Lao Feng Xiang, 2008-2011
Sales Channels and Characteristics of Lao Feng Xiang
Operating Revenue and Net Income of Chow Sang Sang, 2008-2011
Operating Revenue of Chow Sang Sang by Business, 2008-2011
Operating Revenue of Chow Sang Sang by Region, 2008-2011 
Number of Retail Stores of Chow Sang Sang by Region, 2007-2011
Operating Revenue and Net Income of Luk Fook, FY2008-FY2012
Operating Revenue of Luk Fook by Region, FY2009-FY2012
Number of Retail Stores of Luk Fook by Region, FY2010-FY2012
Output and Sales Volume of Ming Jewelry by Product, 2008-2010
Operating Revenue and Net Income of Ming Jewelry, 2008-2011
Operating Revenue of Ming Jewelry by Product, 2009-2011
Operating Revenue of Ming Jewelry by Region, 2009-2011
Operating Revenue of Ming Jewelry by Sales Model, 2008-2010
Sales Model of Ming Jewelry
Number of Distributors and Sales of Ming Jewelry by Sales Model, 2008-2010
Number of Distributors of Ming Jewelry by Region, 2008-2010
Turnover and Net Income of TSL Jewellery, FY2008-FY2012
Turnover of TSL Jewellery by Region, FY2010-FY2012 
Operating Revenue and Net Income of CHJ Industry, 2008-2011
Operating Revenue and Gross Margin of CHJ Industry by Product, 2010-2011
Operating Revenue of CHJ Industry by Region, 2009-2011
Operating Revenue of CHJ Industry by Sales Model, 2009-2011
Operating Revenue and Net Income of Eastern Gold Jade, 2008-2011
Inventory Value of Gems and Jewelry of Eastern Gold Jade, 2008-2010
Operating Revenue and Gross Margin of Eastern Gold Jade, 2009-2011
Operating Revenue and Net Income of Yuyuan Tourist Mart, 2008-2011
Operating Revenue of Yuyuan Tourist Mart by Business, 2010-2011
Development Process of Cartier in China
Distribution of Retail Stores of Tiffany & Co. in China, 2010
Operating Characteristics of Main Companies in Chinese Jewelry Industry, 2010
Gold and Jewelry Revenue of Key Companies in Mainland China, 2010-2011

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