Company Study of Beijing Toread Outdoor Products Co., Ltd.,2012
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Beijing Toread Outdoor Products Co., Ltd., founded in 1999, is a high&new tech enterprise, which specializes in R&D, design, production and retail of outdoor products. Toread’s marketing network covers more than 90 large and medium cities all over the China, about 400 standardized outlets. The top minded awareness of target consumer group and the occupancy rate of top department stores rank No. 1 in outdoor industry. During past ten years, the annual average growth rate of Toread exceeded 50%, which became the legend of China outdoor products enterprises.

Since 1999, Toread had been engaging in the R&D of outdoor equipments like tent, sleeping bag, moisture-proof pad, organization of these equipments outsourcing, and sales of them through distributors. In 2000, it newly developed packsack and folding series, in 2001, it added businesses of outdoor apparel and footwear, and in 2002, it introduced direct sales, which formed a sales model employing both direct sales and franchise.
1 Profile
2 Operation
3 Revenue Structure
4 Gross Margin
5 R&D and Investment
6 Clients and Suppliers
7 Related Subsidiaries
8 Related Sportwear Business
9 Forecast and Outlook
Major Products of Toread
Revenue and Net Income of Toread, 2007-2011 
Revenue Breakdown of Toread by Products, 2009-2011
Revenue Structure of Toread by Products, 2009-2011
Revenue Breakdown of Toread by Region, 2009-2011
Revenue Structure of Toread by Region, 2009-2011
Gross Margin of Main Products of Toread, 2009-2011
R&D Expenditures and Its Proportion to Operating Revenue of Toread, 2007-2011
Patent Authorized of Toread, 2007-2011
Toread’s Sales Amount to Top 5 Clients and % of Total Sales 
Name list and Revenue Contribution of Toread’s Top 5 Clients,2011
Top 5 Suppliers’ Procurement Contribution of Toread, 2009-2011
Net Profit of Shanghai Toread, 2008-2011
Number of Toread’s Retail Store, 2007-2011
Number of Retail Store Informatized, 2007-2011
Structure of Major Brands of Toread
Forecast of Retail Stores Number and Revenue of Toread, 2011-2015
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