China Wood Furniture Market Report, 2011-2012
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Chinese furniture industry is a typical export-oriented industry; and wood furniture producers dominated by OEM and ODM production patterns are mainly distributed in Guangdong, Jiangsu, Zhejiang and Fujian etc.

Chinese wood furniture has seen continuously sluggish export market since the financial crisis in 2008, forcing many producers to shift their business centers from overseas market to domestic market. In 2011, export volume of China’s wood furniture registered 201.6 million pieces, down 0.99% year-on-year. Two policies (‘EU Regulations on Timber & Wood Products’ and ‘New Ecodesign Directives’) were formally passed in March of 2012, aiming at restricting export of Chinese wood furniture; and therefore the export of Chinese wood furniture will face higher barriers for environmental protection.

With stronger regional cluster characteristics, Chinese wood furniture industry has developed into five major wood furniture industry areas in Pearl River Delta, Yangtze River Delta, Bohai Rim, the Northeast and the West respectively. Among them, wood furniture in Pearl River Delta and Yangtze River Delta is mainly exported to foreign countries, and most of wood furniture in Bohai Rim is supplied to domestic market.

Owing to seriously tight supply of timber in China, Chinese wood furniture industry features higher import independence in the supply of raw materials such as logs and sawn timber etc. Russia, Southeast Asia, Africa and South America etc. are the major timber import source countries.

Chinese wood furniture industry characterizes a large number of producers and relatively scattered production capacity. At present, over 20 enterprises including Markor Furniture, Suofeiya Furniture, Huafeng Furniture and Royal Furniture etc. enjoy stronger competitive edges in the market.

As one of the largest furniture exporters in China, Markor Furniture International Co., Ltd. has owned its own furniture brand ‘Markor Furniture’ in Chinese market. It has opened nearly 70 chain stores in more than ten medium-sized and large cities. The company is currently focusing on expanding domestic market. it is scheduled to open 30 to 35 new chain stores in 2012.

Suofeiya Furniture is the largest producer of customized wardrobe in China, holding a domestic market share of over 6%. Production capacity of the company’s customized wardrobe reached 3.9 million square meters in 2010.

As the first brand in Chinese furniture industry, Huafeng Furniture has become China’s largest solid wood furniture producer in China relying on abundant forest resources in the Northeast China and Russia, with annual production capacity of 10 million pieces.

As one of panel furniture producers with the highest output and sales volume in China, Royal Furniture mainly produces high-end civil furniture products. The company has an influential marketing network at home. In addition to 100-plus regular chain stores in major medium and large cities of China, Royal brand stores authorized by Royal Furniture have numbered 3,000.
1 Overview of Wood Furniture Industry
1.1 Classification
1.2 Industrial Characteristics
1.3 Industry Chain

2 Raw Material Market of Wood Furniture
2.1 Timber Market
2.1.1 Output
2.1.2 Import & Export
2.2 Wood-based Panel Market
2.2.1 Output
2.2.2 Import & Export

3 Development of Chinese Wood Furniture Industry
3.1 Overview
3.2 Supply & Demand
3.3 Competition Pattern
3.3.1 Regional Competition
3.3.2 Enterprise Competition

4 Import & Export of Wood Furniture in China
4.1 Export
4.2 Import

5 Key Wood Furniture Enterprises in China
5.1 Markor Furniture
5.1.1 Profile
5.1.2 Operation
5.1.3 Revenue Structure
5.1.4 Gross Margin
5.1.5 Investment Project
5.2 Yihua Timber Industry
5.2.1 Profile
5.2.2 Operation
5.2.3 Revenue Structure
5.2.4 Gross Margin
5.2.5 Investment Project
5.3 Suofeiya Home Collection
5.3.1 Profile
5.3.2 Operation
5.3.3 Revenue Structure
5.3.4 Gross Margin
5.3.5 Investment Project
5.4 Yotrio Group
5.4.1 Profile
5.4.2 Operation
5.4.3 Revenue Structure
5.4.4 Gross Margin
5.4.5 Investment Project
5.5 Huafeng Furniture
5.5.1 Profile
5.5.2 Operation
5.6 Landbond Furniture
5.6.1 Profile
5.6.2 Operation
5.6.3 Strength in Technology R&D
5.7 Qumei Furniture
5.7.1 Profile
5.7.2 Operation
5.8 Shuangye Furniture
5.8.1 Profile
5.8.2 Operation
5.9 Guangming Furniture
5.9.1 Profile
6.9.2 Operation
5.10 Quanyou Furniture
5.10.1 Profile
5.10.2 Operation
5.11 Mingzhu Furniture
5.11.1 Profile
5.11.2 Operation
5.12 Royal Furniture
5.12.1 Profile
5.12.2 Operation
5.13 Tiancheng Furniture
5.13.1 Profile
5.13.2 Operation
5.14 Kinwai Furniture
5.14.1 Profile
5.14.2 Operation
5.15 Housen Furniture
5.15.1 Profile 5
5.15.2 Operation
5.16 Chengfeng Furniture
5.17 Quama Furniture
5.18 Hongfa Furniture
Wood Furniture Industry Chain
Output of Timber and Log in China, 2007-2011
Output of Sawn Timber in China, 2007-2011
Import Volume and Growth Rate of Log in China, 2007-2011 
Import Volume and Growth Rate of Sawn Timber in China, 2007-2011 
Export Volume of Sawn Timber and Log in China, 2007-2011 
Output and Growth Rate of Wood-based Panel in China, 2007-2011 
Output of Wood-based Panel in China by Product, 2007-2011
Import and Export Volume of Main Wood-based Panel Products in China, 2008-2011
Revenue and Total Profit of Wood Furniture Industry in China, 2006-2011 
Gross Margin of Wood Furniture Industry in China, 2006-2011
Output of Furniture in China, 2006-2011 
Output of Wood Furniture in China, 2006-2011 
Retail Sales and Growth Rate of Furniture Products in China, 2006-2011 
Output and Growth Rate of Wood Furniture in China by Region, 2011
Main Brands of Solid Wood & Panel Furniture in China, 2012
Export Volume and Growth Rate of Wood Furniture in China, 2007-2011 
Export Structure of Wood Furniture in China by Product, 2011
Import Volume and Growth Rate of Wood Furniture in China, 2007-2011 
Import Structure of Wood Furniture in China by Product, 2011
Revenue and Net Income of Markor Furniture, 2008-2012 
Revenue Breakdown of Markor Furniture by Product, 2009-2011
Revenue Breakdown of Markor Furniture by Region, 2010-2011
Gross Margin of Markor Furniture by Product, 2009-2011
The Number of Markor Furniture Stores, 2005-2012
Output and Sales Volume of Furniture and Wood Flooring of Yihua Timber Industry, 2009-2011
Revenue and Net Income of Yihua Timber Industry, 2008-2012 
Revenue Breakdown of Yihua Timber Industry by Product, 2009-2011
Revenue Breakdown of Yihua Timber Industry by Region, 2009-2011
Gross Margin of Yihua Timber Industry by Product, 2009-2011
Under-construction Projects of Yihua Timber Industry, 2012
Production Capacity, Output and Sales Volume of Customized Wardrobes of Suofeiya Home Collection, 2008-2010 
Revenue and Net Income of Suofeiya Home Collection, 2008-2012 
Revenue Breakdown of Suofeiya Home Collection by Product, 2009-2011
Revenue Breakdown of Suofeiya Home Collection by Region, 2010-2011
Gross Margin of Suofeiya Home Collection by Product, 2009-2011
Under-construction Projects of Suofeiya Home Collection, 2012
Sales Volume and Prices of Main Products of Yotrio Group, 2009-2011
Revenue and Net Income of Yotrio Group, 2008-2012 
Revenue Breakdown of Yotrio Group by Product, 2009-2011
Revenue Breakdown of Yotrio Group by Region, 2009-2011
Key Customers of Yotrio Group in Foreign Market, 2011
Gross Margin of Yotrio Group by Product, 2008-2011
Main Product Investment Projects of Yotrio Group, 2010-2014
Revenue & Total Profit and Tax of Huafeng Furniture, 2008-2010 
Revenue and Operating Profit of Landbond Furniture, 2008-2010 
Revenue of Qumei Furniture, 2008-2011E
Revenue and Total Profit of Shuangye Furniture, 2007-2009 
Revenue of Guangming Furniture, 2007-2011 
Revenue of Quanyou Furniture, 2007-2011E 
Revenue of Mingzhu Furniture, 2007-2011E 
Revenue and Net Income of Royal Furniture, 2007-2011 
Revenue of Tiancheng Furniture, 2007-2011E 
Key Subsidiaries and Related Operations of Kinwai Furniture
Revenue and Total Profit of Main Subsidiary Companies of Kinwai Furniture, 2007-2009 
Revenue and Total Profit of Housen Furniture, 2007-2009 
Revenue and Total Profit of Chengfeng Furniture, 2007-2009
Revenue and Total Profit of Quama Furniture, 2007-2009 
Revenue and Total Profit of Hongfa Furniture, 2007-2009 

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