China Financial POS terminal Industry Report, 2011-2012
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The increasingly robust domestic demand for bank card payment and the mushrooming number of merchants in the POS network boost the demand for financial POS terminals. As of the end of 2011, there had been 3.18 million merchants in the interbank payment network and 4.83 million networked POS terminals in China, up 997,100 merchants and 1.49 million machines over the end of 2010 respectively.

China’s Networked POS Ownership & Growth Rate, 2004-2011 (Unit: 1,000; %)
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Despite the fast-growing ownership of networked financial POS terminals, the Chinese financial POS terminal market has not been saturated. By the end of 2011, each POS terminal had corresponded to 672 bank cards, down 7.2% year-on-year and far lagging behind developed countries. In the long run, there is still enormous potential demand for POS terminals in China. In the short term, China’s banking industry is accelerating the EMV migration from magnetic stripe card to IC card, making it possible for the demand from financial POS terminal inventory transformation to increase rapidly. Moreover, the EMV transformation is to improve the security of bank card payment, which will fuel the demand for financial POS terminals in the mid-to-long term.

The report resolves around the followings:
※ Status quo of Chinese financial POS terminal, including industry status, market size, operation model, competition characteristics and pattern, and development trends, etc.

※ Operation and development of key financial POS terminal companies in China and beyond, such as LANDI Commercial Equipment Co., Ltd., PAX Global Technology Limited, Shenzhen Xinguodu Technology Co., Ltd. and otherwise.

LANDI Commercial Equipment Co., Ltd., one of the largest financial POS vendors in China, was acquired by Ingenico, a global financial payment provider, in 2008. It sold more than 600,000 financial POS terminals in China in 2011.

PAX Global Technology Limited is a provider of electronic funds transfer at point-of-sale (EFT-POS) terminal solutions, occupying a large market share in Chinese market. In 2010, it was separated from Hi Sun Technology, and went public on the HKEx.

VeriFone is the world’s largest provider of financial payment solutions. In 2010, it acquired financial payment businesses of Hypercom and Gemalto to secure its No.1 position in the market share worldwide. However, its market share in China has been shrinking in recent years due to the impact from local rivals.

Shenzhen Xinguodu Technology Co., Ltd. specializes in the R & D, production and sales of financial POS terminals. It has developed rapidly in recent years, with sales volume of financial POS terminals surging from 21,000 units in 2007 to 370,000 units in 2011.

1. Overview of China Financial POS terminal Industry
1.1 Definition
1.2 Classification 
1.3 Development Course
1.4 EMV Migration and Influence


2. Profit Model of Related Financial POS Terminal Business Subjects
2.1 Financial POS terminal Business Flow and Business Subjects
2.2 Banks and UnionPay
2.3 Merchants
2.4 Telecom Operators

3. Financial POS Terminal Industry Development in China
3.1 Networked Merchant & Bank Card Scale, 2011
3.2 Market Size of Financial POS terminal, 2011 

4. Key Financial POS Terminal Operators in China
4.1 China UnionPay
4.2 ICBC
4.3 China Construction Bank
4.4 Bank of China
4.5 Agricultural Bank of China
4.6 Bank of Communications
4.7 China Merchants Bank
4.8 China Minsheng Bank
4.9 China Everbright Bank
4.10 Bank of Beijing

5. Competition of Chinese Financial POS terminal Industry 

6. Major POS terminal Manufacturers in China
6.1 LANDI
6.1.1 Profile
6.1.2 Operation
6.1.3 Dynamics
6.2 SZZT Electronics
6.2.1 Profile
6.2.2 Operation
6.2.3 Main Business
6.2.4 Gross Margin
6.2.5 POS Terminal Related Business
6.3 PAX Global
6.3.1 Profile
6.3.2 Operation
6.3.3 Main Business
6.3.4 Gross Margin
6.3.5 POS Terminal Related Business
6.4 Sunyard
6.4.1 Profile
6.4.2 Operation
6.4.3 Main Business
6.4.4 Gross Margin
6.4.5 POS Terminal Related Business
6.5 Newland
6.5.1 Profile
6.5.2 Operation
6.5.3 Main Business
6.5.4 Gross Margin 
6.5.5 POS Terminal Related Business
6.6 Xinguodu
6.6.1 Profile
6.6.2 Operation
6.6.3 Main Business
6.6.4 Gross Margin 
6.6.5 POS Terminal Related Business

7. Key International POS Terminal Producers
7.1 Ingenico
7.1.1 Profile
7.1.2 Operation
7.1.3 Main Business
7.1.4 Ingenico in China
7.2 VeriFone
7.2.1 Profile
7.2.2 Operation
7.2.3 Main Business
7.2.4 VeriFone in China
Classification of Cash Register: ECT and POS
Classification of POS terminal
Domestic EMV Migration Schedule Made by the People’s Bank of China, 2010
Bank Card Transaction Steps
Bank Card Transaction Flow
Merchant Classification and Charging Standards (Edition 1003)
Cooperative Mode of Telecom Operators-led Industrial Chain
Banks and UnionPay-led Mode
Cooperative Mode of Third-Party Operators-led Industrial Chain
China’s Bank Card Quantity, 2005-2011
China’s Bank Card Transaction Count and Amount, 2006-2011
China’s Networked Merchant Quantity & Growth Rate, 2004-2011
Cumulative Networked POS Ownership in China, 2004-2011
Increment of Networked POS in China, 2004-2011
Bank Card Data of ICBC, 2007-2011
Bank Card Data of CCB, 2007-2011 
Bank Card Data of BOC, 2007-2011
Bank Card Data of ABC, 2008-2011
Bank Card Data of Bank of Communications, 2007-2011
Bank Card Data of China Merchants Bank, 2007-2011
Bank Card Data of China Minsheng Bank, 2007-2011
Bank Card Data of China Everbright Bank, 2008-2011
Bank Card Data of Bank of Beijing, 2007-2011
Shipment of Financial POS terminals in China, 2006-2011
Market Share of China’s POS terminal, 2011
Sales Volume of Financial POS terminal of Fujian Landi, 2006-2011 
Revenue and Net Income of SZZT Electronics, 2007-2011
Revenue Breakdown of SZZT Electronics by Business, 2009-2011
Revenue Structure of SZZT Electronics by Business, 2009-2011
Revenue Breakdown of SZZT Electronics by Region, 2009-2011
Revenue Structure of SZZT Electronics by Region, 2009-2011
SZZT Electronics’ Products and Consolidated Gross Margin, 2007-2011
Top 5 Clients of SZZT Electronics, 2011
Products of PAX Global 
Revenue and Net Income of PAX Global, 2007-2011 
Revenue Breakdown of PAX Global by Business, 2009-2011
Revenue Structure of PAX Global by Business, 2009-2011
Revenue Breakdown of PAX Global by Region, 2009-2011
Revenue Structure of PAX Global by Region, 2009-2011
PAX Global’s Products and Consolidated Gross Margin, 2007-2011
Sales Volume of Financial POS terminals of PAX Global, 2007-2011
Revenue and Net Income of Sunyard, 2007-2011
Revenue Breakdown of Sunyard by Business, 2009-2011
Revenue Structure of Sunyard by Business, 2009-2011
Revenue Breakdown of Sunyard by Region, 2009-2011
Revenue Structure of Sunyard by Region, 2009-2011
Sunyard’s Products and Consolidated Gross Margin, 2007-2011
Revenue and Net Income of Newland, 2007-2011
Revenue Breakdown of Newland by Business, 2009-2011
Revenue Structure of Newland by Business, 2009-2011
Revenue Breakdown of Newland by Region, 2009-2011
Revenue Structure of Newland by Region, 2009-2011
Newland’s Products and Consolidated Gross Margin, 2009-2011
Sales Volume of Financial POS terminals of Newland, 2009-2011
Workforce Structure of Xinguodu, by the End of 2011
Revenue and Net Income of Xinguodu, 2007-2011
Revenue Breakdown of Xinguodu by Business, 2009-2011
Revenue Structure of Xinguodu by Business, 2009-2011
Revenue Breakdown of Xinguodu by Region, 2009-2011
Revenue Structure of Xinguodu by Region, 2009-2011
Xinguodu’s Products and Consolidated Gross Margin, 2007-2011
Sales Volume of POS Terminals of Xinguodu, 2007-2011
Sales of Xinguodu by Customer, 2007-2011
Operation of Ingenico
Revenue and Net Income of Ingenico, 2007-2011
Revenue Breakdown of Ingenico by Business, 2009-2011
Revenue Breakdown of Ingenico by Region, 2009-2011
Revenue and Net Income of VeriFone, 2007-2011
Revenue Breakdown of VeriFone by Business, 2009-2011
Revenue Breakdown of VeriFone by Region, 2009-2011

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