China Internet Financing Industry Report,2014
  • May 2014
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Internet financing refers to the service pattern in which relevant companies carry out cooperation with financial institutions to provide customers with wealth preservation and appreciation through internet technology and platform. With the development of internet technology and significantly-growing number of netizens, internet financial products and platforms are constantly emerging in China since the second half of 2013.

Leading Chinese e-commerce companies (Alibaba, Suning, Jingdong) and internet companies (Tencent, Baidu, etc.) have launched internet financial products, e.g. Alibaba’s Yu’ebao, Baidu’s Baizhuan, Tencent’s Li Cai Tong have all become the mainstream internet financial products in China.

In China, most of the existing internet financial products are, in essence, monetary funds, like Yu’ebao docked with TianHong Income Box Money Market Fund, and Baizhuan docked with ChinaAMC Cash Income MMF E. Many internet financial products have realized T+0 monetary fund redemption, characterized by low investment threshold (starting at RMB1 in many cases), convenient and efficient purchase and redemption, and high rate of return (generally higher than the bank’s 1-year fixed term deposit), thus attracting a large number of users.

Introduced on June 13, 2013, Alibaba’s Yu’ebao is currently the biggest internet financial product. As of March 31, 2014, its subscription amount totaled RMB541.3 billion, accounting for 37.13% of monetary fund subscription. Since its inception to March 31, 2014, Yu’ebao has realized cumulative earnings of RMB7.5 billion for its customers, as high as RMb5.7 billion in the first quarter of 2014. Since its inception to the end of 2013, Yu’ebao’s average annualized rate of return had stayed at 4.9%, which climbed to 5.2% since its inception to the end of the first quarter of 2014.

With regard to financial platform, major internet companies and third-party fund sales institutions are stepping up the field layout: Taobao, Hexun, Baidu, Tencent, Netease, Sina and Jingdong have successively launched their financial platforms, mainly divided into the following categories:

E-commerce platform: Taobao and Jingdong mainly provide e-commerce platform for financial institutions, which set up shops at Taobao or Jingdong to sell financial products.

Display platform: Baidu Caifu (, Tencent’s Financial Supermarket (, etc. which take advantage of gathered users to introduce financial products into financial platform for list gallery by category, and finally guide users to enter third-party financial websites to buy financial products.

Sales & service platform: Tencent’s Li Cai Hui (,, e.g. Tencent by using third-party payment license and fund sales payment license obtained by its subsidiary – Tenpay establishes the financial platform “Li Cai Hui” to provide users with one-stop online services involving net inquiry, fund screening, fund diagnosis, stock information, market trend, making appointment for account-opening, etc..

Among internet financial platforms, (under boasts large-scale purchase of financial products, with the number of subscription transactions hitting 1,955,738 in the first quarter of 2014, generating fund sales of RMB38.5 billion, a quarter-on-quarter increase of 83.8%. At the same time, fund sales of by virtue of outstanding revenue has become one of the company’s core businesses.


China Internet Financing Industry Report, 2014 covers the followings:
20120114.gifOverview of internet finance in China (including internet users, deposits of financial institutions, scale of social financing, business model, investment case, market situation, trends, etc.)
20120114.gifInternet financial product market (involving definition, classification, policies and institutions, market overview, competition pattern, impact of internet financing on banks)
20120114.gifInternet financial platform market (embracing overview of Chinese and foreign internet financial platforms, comprehensive financial platforms, fund trading platforms and mobile finance APPs)
20120114.gifAnalysis of main internet financial products (including introduction, profit model, subscription amount, fund flow and earnings of internet financial products introduced by Alibaba, Baidu, Tencent, Suning, Jingdong and
20120114.gifAnalysis of main internet financial platforms (including financial platforms of Alibaba, Baidu, Tencent, Jingdong and fund sales platforms like,,,,

1. Overview of Internet Finance
1.1 Internet User
1.1.1 Netizen
1.1.2 Mobile Netizen
1.1.3 Online Payment User
1.2 Financial Institution's Deposit and Social Financing
1.2.1 Financial Institution's Deposit
1.2.2 Social Financing
1.3 Overview of Internet Finance
1.3.1 Definition
1.3.2 Business Model
1.3.3 Payment Model
1.3.4 Investment Case
1.4 Market Situation and Trends
1.4.1 Market Situation
1.4.2 Trends

2. Internet Financial Product Market
2.1 Definition and Classification
2.1.1 Definition
2.1.2 Classification
2.2 Policies and Institutions
2.2.1 Policies
2.2.2 Fund Sales Institutions
2.2.3 Fund Sales & Payment Institutions
2.3 Market Overview and Competition Pattern
2.3.1 Market Overview
2.3.2 Competition Pattern
2.4 Impact of Internet Financing on Banks
2.4.1 Comparison between Internet Financial Products and Bank Financial Products
2.4.2 Impact of Internet Financing on Bank Financial Services
2.4.3 Bank’s Counterattack against Internet Finance (Financing)

3. Internet Financial Platform Market
3.1 Overview
3.1.1 China Internet Financial Platform
3.1.2 Foreign Internet Financial Platform
3.2 Comprehensive Financial Platform
3.3 Fund Trading Platforms
3.3.1 Fund Development
3.3.2 Fund Sales Model
3.3.3 Platform Profit Model
3.3.4 Fund Sales
3.4 Mobile Finance APP
3.4.1 Overview
3.4.2 Wa Cai
3.4.3 Tong Ban Jie
3.5 Trends

4. Main Internet Financial Product
4.1 Alibaba’s Yu’ebao
4.1.1 Profile
4.1.2 Profit Model
4.1.3 Subscription Amount
4.1.4 Fund Flow
4.1.5 Earnings
4.2 Tencent’s Li Cai Tong
4.2.1 Profile
4.2.2 Subscription Amount
4.2.3 Fund Flow
4.2.4 Earnings
4.3 Baidu's Financial Products
4.3.1 Profile
4.3.2 Subscription Amount
4.3.3 Fund Flow
4.3.4 Earnings
4.4 Suning’s Ling Qian Bao
4.4.1 Profile
4.4.2 Subscription Amount
4.4.3 Fund Flow
4.4.4 Earnings
4.5 JD Xiaojinku and JD 8.8
4.5.1 JD Xiaojinku 
4.5.2 JD 8.8
4.6 Financial Products of
4.6.1 Huo Qi Bao
4.6.2 Ding Qi Bao
4.6.3 Zhai Tian Li
4.6.4 Year-End 2013 Financial Products
4.7 Others
4.7.1 Alibaba’s Yu Le Bao
4.7.2 Suning’s Corporate Financial Products and Regular Financial Products

5. Main Internet Financial Platforms
5.1 Alibaba’s Financial Platforms
5.1.1 Taobao Licai (
5.1.2 Taobao Fund Online Store
5.1.3 Zhaocaibao (
5.2 Baidu’s Financial Platforms
5.2.1 Baidu Licai (
5.2.2 Baidu Caifu (
5.3 Tencent’s Financial Platforms
5.3.1 Li Cai Hui (
5.3.2 Financial Supermarket (
5.4 Hexun’s Licaike (
5.5 JD Finance (
5.6 Sina’s Weicaifu (
5.7.1 Profile
5.7.2 Financial Products
5.7.3 Sales Model 
5.7.4 Profit Model
5.7.5 Operating Performance
Internet Population and Penetration in China, 2007-2013
Number of Mobile Netizens and % of Netizens in China, 2007-2013
Number of Online Payment Users and % of Netizens in China, 2007-2013
Deposit Balance of China's Financial Institutions and YoY Growth, 2007-2013
Corporate and Individual Deposit Balance of Financial Institutions in China, 2011-2013
China’s Social Financing Scale and Financing Structure, 2007-2013
Business Model, Profit Source and Representative Firms of China Internet Finance 
Development Model of Chinese Internet Companies in Financial Sector
Investment Cases and Total Investment in China Internet Finance by Segment, 2011-2013
Classification of Internet Financial Products in China
Chinese Institutions with Fund Sales License by the end of Q1 2014
Independent Chinese Fund Sales Institutions with Fund Sales License by the end of Q1 2014
Chinese Companies with Fund Sales Payment License by the end of Q1 2014
Comparison by Subscription Amount and Earnings of China’s Major Internet Financial Products (Joint Funds) by the end of Q1 2014
Comparison by Rate of Return of China’s Major Internet Financial Products, 2014
Comparison between Internet Financial Products and Bank Financial Products in China
Business Model of Major Foreign Internet Financial Platforms
Payment Instruments of Major Comprehensive Financial Platforms in China
Number and Composition of Publicly Offered Funds Issued in China, 2007-2013
Number of Open-ended Funds Issued in China (by Fund Type), 2012-2013
Quantity of Money Fund and Net Asset Value in China, 2007-2013
Earnings Comparison between Monetary Fund and Other Funds in China, 2009-2013
Online Fund Distribution Channels in China
Model Comparison between Online Fund Distribution Channel and Other Distribution Channels in China
Fund Distribution Channel Structure in China, 2007-2012
Fund Sales and YoY Growth of Fund Sales Institutions in China, 2009-2012
China’s Fund Sales Structure by Institution, 2012
Fund Sales of Independent Fund Sales Institutions in China, 2012 
Introduction, Financing and Profit Model of Wa Cai
Introduction, Financing and Profit Model of Tong Ban Jie
Subscriber Number and Subscription Amount of Yu’ebao, 2013-2014
Average Deposit Amount of Yu’ebao Users, 2013-2014
Fund Flow Structure of Yu’ebao (Joint Funds), 2013-2014
Rate of Return of Yu’ebao (Joint Funds), 2013-2014
Quarterly Earnings and QoQ Growth of Yu’ebao Joint Funds, 2013-2014
Management Fee, Trustee Fee and Sales Service Fee of Yu’ebao Joint Funds, 2013
Subscription Amount of Joint Funds of Li Cai Tong by the end of Q1 2014
Fund Flow Structure of Joint Funds of Li Cai Tong by the end of Q1 2014
Rate of Return of Li Cai Tong (Joint Funds), 2014
Earnings of Joint Funds of Li Cai Tong, Q1 2014
Characteristics of Financial Products Launched by Baidu, 2013-2014
Subscription Amount and QoQ Growth of Baizhuan (Joint Founds), 2013-2014 
Investment Flow Structure of Baizhuan (Joint Funds), 2013-2014
Quarterly Earnings and QoQ Growth of Baizhuan (Joint Funds), 2013-2014
Rate of Return of Baizhuan (Joint Funds), 2013-2014
Rate of Return of Baizhuan Li Gun Li (Joint Funds), 2014
Fund Flow Structure of Joint Funds of Suning’s Ling Qian Bao by the end of Q1 2014
Rate of Return of Ling Qian Bao (Joint Funds), 2014
Rate of Return of Xiaojinku (Joint Funds), 2014
Rate of Return of Joint Funds of Huo Qi Bao, 2014
Subscription Number and Amount of Huo Qi Bao (Joint Funds), 2013-2014
Rate of Return of Joint Funds of Ding Qi Bao
Comparison between Zhaocaibao and Yu’ebao
Profit Model of
Revenue and YoY Growth of, 2008-2013
Net Income and YoY Growth Rate of, 2008-2013
Number of Quarterly Fund Transactions and QoQ Growth of, 2013-2014
Quarterly Fund Sales and QoQ Growth of, 2013-2014
Profit Model of
Profit Model of

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