China Elevator Market Report, 2005-2006
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Currently, China has become the largest elevator market in the world. Since 1980s, along with the rapid development of economic construction, the demand for elevators in China increases accordingly. The general demand trend for elevators is ascending, but it also swung up and down in these 20 years. And now the elevator market has entered “The Third Tide”. In 2004, the total output of elevators has reached 80,000 sets with an increasing trend. Since the founding of the People's Republic of China in 1949, about 610,000 elevators have been installed. However, the elevator market is still far from saturation. Nowadays, China still needs another 700,000 sets to achieve the world's average level. By then, the number of elevators in China will reach 1.3 million sets with upgraded elevators of 60,000 sets every year. Therefore, such a huge market demand provides a wide stage for China's elevator industry.

The booming elevator market attracts all the famous elevator companies in the world. 13 large-scale solely foreign-funded enterprises, such as USA Otis, Switzerland Schindler, Finland Tone, Germany Thyssen, Japan Mitsubishi, Hitachi, Toshiba, Fujitec etc., have occupied about 74% of the market share in China. Although some excellent domestic elevator manufacturers, such as Suzhou Jiangnan, Shandong Best, Zhejiang Giant and Dongnan Hydraulic Elevator etc, may have the possibility to be extruded out of the market, the advanced technology and management of those foreign companies promote the development of domestic manufacturers. With strong production ability, the elevator industry in China can manufacture almost all the elevator products needed in domestic market, replacing most of the imported ones. 

Now the elevator industry structure is improving. While the large foreign elevator companies are entering Chinese market, some excellent elevator accessory companies like Germany Wittler, Spain Sevilla have also established joint ventures in China, and some domestic accessory manufacturers developed rapidly such as Ningbo Xinda, Ningbo Shenling, Zhangjiagang Runfa, Shanghai Step and Shenyang Bluelight. At present, more and more elevator manufactures notice the importance of installation and maintenance; therefore, the duplicated construction for expanding production ability reduced, by contrary, the service network close to customers increased. This change improves the reliability of elevator usage, shorten the distance between enterprises and users and also establish the basis for enterprises' long-term development.

Nowadays, the technical level and product quality of domestic elevators are improving steadily. Since China entered ISO/TC 178, the international organization for standardization, in 1985, the elevator industry in China successively adopted by equation or adopted by equivalent a series international standards and developed countries' standards. These high standards made the domestic elevator market own technical advantage. Due to these standards, some domestic manufacturers can master the latest technology to produce products, such as machine-roomless elevator, gearless driving machine, remote control technique etc. The domestic elevator has won more and more customers with high quality and low cost, creating advantages to enter international market gradually.

China's entry into WTO dedicates that in this economic globalization period, all the members should eliminate discrimination barriers to trade, observe the same rules, provide customers right to freedom of choice and chance of fair competition. We should know that the entry into WTO provides convenience for elevator import and export. Because basically the large elevator companies in the world have established production bases in China, the exportation of elevator will have a promising future.

Source

1. National Bureau of Statistics of China
2. China Elevator Association
3. China Customs
4. Development Research Center of State Council P. R. China
5. State Economic Information Center
6. Institute of Industrial Economics of CASS

Part one: Introduction and Development Environment of Elevator Industry 

1.Introduction
1.1 Introduction
1.2 Industry feature analysis
1.2.1 Rapid increase of production capacity
1.2.2 Advanced technology with world level and more reasonable product structure
1.2.3 Close relationship between industry development and foreign/non-governmental investment
1.2.4 Capital barrier and technical barrier of products with high added-value and high tech
1.2.5 Great potential market and dynamic change of supply exceeding demand
1.2.6 Fierce competition in elevator market and transfer of operation focus
1.2.7 Implementation of international industry standard
1.3 Upstream and downstream analysis
1.4 Relationship between industry and national economy

2.Foreign Industry Development and Comparison between China and other countries
2.1 Market analysis of global elevator industry
2.1.1 Global elevator industry development
2.1.1.1 First and second generation: machine-roomless elevator
2.1.1.2 Third generation: machine-roomless elevator
2.1.1.3 Fourth generation: machine-roomless elevator
2.1.2 Development features of global elevator industry 
2.1.3 development trend of global elevator industry 
2.2 Comparison between China and foreign elevator technology 

3.Policy Environment Analysis of Elevator Industry
3.1 Macro economic environment analysis
3.1.1 New stage and strategy of economic development
3.1.2 Trend of private economy development
3.1.3 Forecast of regional development trend
3.2 Effect analysis of upstream and downstream industry
3.2.1 Effect analysis of real estate industry
3.2.2 Effect analysis of steel price
3.3 Analysis of credit policy
3.4 Establishing industry policy according to international market

Part Two: Forecast of Industry Development

4.Lifecycle and Development Trend Analysis of Elevator Industry
4.1 Industry business cycle analysis
4.2 Industry maturity analysis
4.3 Technology development trend of elevator industry
4.3.1 Permanent magnet synchronous technology
4.3.2 Passenger identification system
4.3.3 Fingerprint identification system
4.3.4 Villa elevator technology
4.4 Flexibility development direction---green elevator
4.5 Energy-efficient trend

5.Industry Demand Forecast and Development Trend Analysis of Downstream Industry
5.1 Demand review since 1990s
5.2 Demand forecast
5.2.1 Elevator consumption forecast by macroscopic method
5.2.2 Elevator consumption forecast by microcosmic method
5.2.3 Elevator consumption forecast of 2006 and 2010 by market research method
5.3 New development trend of elevator industry
5.3.1 Developer considers comprehensive cost when selecting elevator 
5.3.2 Elevator with small M/C room replaces common elevator roundly
5.3.3 Mini vacuum elevator enters market in USA
5.3.4 Elevator door opens automatically when power cut
5.3.5 Watch television when waiting for elevator 

6.Substitution and Threat of Elevator Industry
6.1 Potential entrant analysis (domestic M&E and electric enterprises, foreign elevator manufacturers, etc.)
6.2 Industry substitutes analysis

Part Three: Market Pattern of Elevator Industry, 2005-2006
 
7.Analysis on Capital Status of Elevator Industry
7.1 Capital structure and change
7.2 State-owned capital condition
7.3 Foreign capital condition
7.4 Investment condition of private capital
7.4.1 Contrast of private capital investment
7.4.2 Misunderstandings in private capital investment
7.5 Capital financing and capital operation in 2005

8.Product Supply Structure of Elevator Industry
8.1 Production scale and regional distribution
8.2 Structure rationality of elevator products
8.3 Development of high-rise apartment elevator in the second half of 2005 and 2006
8.4 Development of villa elevator in the second half of 2005 and 2006
8.5 Development of escalator in the second half of 2005 and 2006

9.Price Fluctuation and Forest
9.1 Factors affecting price
9.2 Elevator price fluctuation in the first half of 2005
9.3 Elevator price forecast in the second half of 2005 and 2006

10.Management Analysis of Elevator Enterprise
10.1 Management strategy analysis of elevator enterprise
10.1.1 Marketing development direction
10.1.2 Value-added pattern of elevator enterprises' value chain
10.1.3 Research on development of Chinese elevator enterprises' environment-friendly marketing
10.1.4 Case study: elevator bidding of a hospital
10.1.5 Case study: unsuccessful elevator reconstruction
10.2 General situation of elevator corporations
10.2.1 General situation of elevator corporations in China
10.2.2 Features and development trend of elevator corporations
10.3 New competition situation analysis of elevator enterprise
10.3.1 New competition focuses: technology and variety
10.3.2 Competition between domestic brands and foreign brands
10.3.3 Competition price goes towards reasonable
10.3.4 Purchase pattern goes towards competitive bidding

11.Import & Export Analysis of Elevator Industry
11.1 Products' import and export analysis (quantity, variety, price, import/export country)
11.2 Dependency rate analysis of import and export
11.3 Import and export forecast

12.Regional Analysis of Elevator Industry
12.1 Regional distribution
12.2 Industry development in different areas
12.3 The quantity of elevators needing update, by region

Part Four: Operation and Competition Analysis of Elevator Industry in 2006 

13.Core Competitiveness Analysis of Elevator Industry
13.1 Core competitiveness analysis of Mitsubishi
13.2 Core competitiveness analysis of Otis
13.3 Competitiveness analysis of Schindler
13.4 Strategy analysis of improving international competitiveness
13.5 Competitiveness analysis of private enterprises

14.Competition Pattern Forecast of Elevator Industry
14.1 Factors affecting elevator industry development
14.2 Industry supply trend
14.3 Forecast of supply capacity
14.4 Forecast of industry competition pattern
14.5 Influence of foreign industry
14.6 Progresses of science and technology

Part Five: Industry Development and Investment Suggestions, 2006 

15.Investment Opportunities of Elevator Industry 
15.1 Investment opportunities when demands increase 
15.2 Investment direction of specific products 
15.3 Key investment regions

16.Investment Risk of Elevator Industry
16.1 Risk analysis
16.2 Investment risk evaluation
The increase of elevator output in China 
Regional distribution of manufacturers with turnover over 1000 sets in 2004
Elevator output and regional distribution of manufacturers in 2004
Statistics of elevator-in-use by the end of 2004
Introduction of Foreign Capital of China’s Elevator Industry
Import & Export Quantity of Elevator Products, 1994--2005 (first half)
Proportion of Imported Elevator, 1994—2005 (first half) 
Proportion of Exported Elevator, 1994—2005 (first half)
Import & Export Value of Elevator, 1994--2004
Absolute Proportion of Import & Export Value, 1994--2004
Elevator consumption proportion by region, during first half of 2005
Demand forecast of elevator in 2006 
Domestic steel market in recent three years
Price increase of various steels in 2004 
Price index of main steels in first half of 2005
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