China Digital Media Development Report, 2005-2006
  • Nov/2005
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The concept of the Digital Media has become a hotspot in recent years, both at home and abroad. Most people understand the expression “digital media” as follows: the Digital media is the media that can be memorized and diffused by computers; or the media that delivers digital information.

The rapid development of the internet and of digital technology has decreased the importance of the traditional media, which has made big changes concerning information gathering, browsing and feedback. The digital media will become one of main economic driving forces in the following years.

The expansion of the digital media industry value chain is to form a new industry configuration, based on 3C (Computer, Communication, Consumer) integration, and on the integration of media industry, communications industry and broadcasting industry.

The relationship between capital and media is mutually beneficial. Capital needs profit making opportunities, and the digital media industry will be just one of the opportunities; at the same time, the digital media industry also needs capital, in order to make its development possible. This report shows that the digital media industry will be the most attractive industry for investments in the next five years.


1.The conception and classification of digital media 
1.1 Conception
1.2 Classification

2.The development forces and trends of digital media
2.1 Driving forces
2.2 Development trends

3.Analysis on the digital media value chain
3.1 Lifecycle of the digital media 
3.2 Value Chain of the digital media
3.3 Value chain development and suggestions

4.Digital media industrial chain research
4.1 Macro-analysis on the industry segmentations
4.1.1 Content resources
4.1.2 Digital content 
4.1.3 Network service  
4.1.4 Broadcast operation
4.1.5 Terminal Manufacturing 
4.2 Analysis on the roles in the digital media industrial chain 
4.3 Four Development phases of digital media 
4.4 "the smiling curve "in the industrial chain
4.5 Key Analysis: digital TV industry chain

5.Investment opportunities in China’s digital media market
5.1 Huge Potentials
5.2 Investment hotspots
5.3 Government has lowered the market entry level
5.4 Investment Risks

6.International Investment trends

7.Analysis on the operation modes 
7.1 Overall strategies
7.2 Streaming Media
7.2.1 Value network analysis of the streaming media
7.2.2 Business modes of the streaming media 
7.3 TV and broadcast media
7.3.1 Business modes of the digital TV
7.3.2 Network TV operation modes
7.3.3 Mobile TV operation modes
7.3.4 CATV profitable modes

8.Forecast on China's digital media market 
8.1 Entertainment Media
8.2 Broadcast Media 
8.3 TV Media 
8.4 Broad band access
8.5 Streaming media

9. Strategic Suggestions
Media consumption survey for network users 
Four elements of future open media
Digital media lifecycle model
Digital media value chain model
Digital media segmentation measures
Connection map of the digital media industrial chain
Digital media development description
Smiling curve in the digital media industrial chain 
Connection map of the digital TV industrial chain
Digital TV development description
Streaming media value network 
Number forecast of China's CATV Users
Development forecast of China's Broad band users
Global market share forecast of mobile multi-media

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