China Media Industry Report (Investment Strategy), 2007
  • Dec/2006
  • Hard Copy
  • USD $199
  • Pages:13
  • Single User License
    (PDF Unprintable)       
  • USD $199
  • Code:
  • Enterprise-wide License
    (PDF Printable & Editable)       
  • USD $398
  • Hard Copy + Single User License
  • USD $399

China media industry is in full swing. The rapid economic development and per capita GDP growth have contributed to the vigorous development of the media industry with the growth rate of 11.9% in 2005, two percentage points higher than that of GDP. China media industry has accelerated remarkably with an expected annual growth rate of more than 12% in 2006. In terms of sub-industries, the Internet, digital television, new media and advertising all grow rapidly and those industries especially companies related to digital TV will be the core centre of investment in 2007.

Forecast on Number of China DTV Users, 2006-2008
Unit:10,000 Users


Industry capital will gradually penetrate into the capital market, which is one of important terminals for the rapidly growing media industrial capital. Restricted by the harsh policies of the media industry listing, these industry capitals will enter the market basically through merger, acquisition and reorganization. It is expected that in 2007 more companies will access to the media industry through reorganization, coupled with which merger and acquisition will yield many investment opportunities throughout the year of 2007 and become an important source of the excess investment profit.

The 2008 Beijing Olympics will have gradual impact on the company price growth. As far as the investment strategy in 2007, the Olympics is expected to be a major impetus for the company price growth, mainly presenting following characteristics: Eye Effect of the Olympic Games will have a great role in promoting the advertising revenue; The Olympic Games will provide a good opportunity for cable operators to develop their digital televisions and other business.

In summary, digital TV, merger, acquisition and reorganization, as well as the Olympics will be the core investment theme in the media industry in 2007. Meanwhile, the media industry will maintain a rapid growth momentum.

1 Investment highlights

2 Status quo of the media industry---in full swing

3 Study on industry segments
3.1 Advertising industry: on the rapid growth track
3.2 Digital TV: in the expanding phase in 2007
3.2.1 Development stage comparison of digital TV in China and US
3.2.2 Core revenue mode of digital TV takes shape
3.2.3 IPTV impacts cable TV to a limited degree
3.2.4 Digital TV promoting the value of cable network

4 Analysis on capital market of the media industry

5 Beijing Gehua CATV Network Co., Ltd: increasingly expanding digital TV market
Market scale of China media industry segments, 2005-2006
Revenue and growth rate of China advertising industry, 1991-2006
Market scale of four sub-industries in advertising industry, 2000-2005
Revenue and growth rate of TV advertising, 1983-2005
Revenue and growth rate of newspaper advertising, 1983-2005
Revenue and growth rate of magazine advertising, 1983-2005
Forecast on number of China digital TV users, 2006-2008
Revenue mode of digital TV 
Monthly charge for analog TV and digital TV in every province
Monthly charge growth of USA cable TV users
Index comparison of growth and securities in China media industry in 2006
Comparison of USA SPXIndex, S5BRDC Index and BWMEDA Index
Earnings forecast and investment rating of leading media listed companies
Profit forecast on Beijing Gehua CATV Network Co., Ltd, 2006-2008

Global and China Animation Industry Report, 2019-2025

Up to date, the global animation market is still firmly dominated by the United States and Japan, followed by South Korea that springs up. The global animation output value approximates USD250 billion...

Global and China Animation Industry Report, 2017-2021

In 2016, the global animation industry recorded output value of approximately USD220 billion, of which, the United States made the greatest contribution and claimed about 38% market share, with animat...

Global and China Animation Industry Report, 2015

Chinese animation industry has maintained the momentum of robust growth from 2014 on, thanks to the government's supportive policies on animation industry and booming Internet-based new media distribu...

Global and China Animation Industry Report, 2014

China’s animation industry output value continued to grow and exceeded RMB90 billion in 2013, showing a year-on-year increase of around 21.0%. Despite the overall sustained growth, each link of the in...

China Digital Publishing Industry Report, 2013-2014

As an emerging publishing industry, digital publishing is characterized by digitization of content production, management process and product form as well as networked communication channels.With the ...

China TV Drama Industry Report,2013-2016

In recent years, a series of favorable policies issued by the Chinese government in finance, intellectual property protection and culture industries stimulate the rapid expansion of Chinese TV drama m...

China TV Shopping Industry Report, 2013

In 2009, the State Administration of Radio Film and Television (SARFT) released Opinions on TV Shopping Channel Construction and Management and Notice concerning Strengthening Management over TV Shopp...

Global and China Animation Industry Report, 2012-2015

So far, the output value of global animation industry has reached US$222.8 billion, and animation-related derivatives have exceeded US$500 billion. The animation industry has gradually become a pillar...

China Film Industry Report, 2012-2015

From January to October of 2012, China film industry gained the box office of RMB13.27 billion. Taking into account the contribution of the traditional Lunar New Year holiday, China’s film box office ...

China TV Drama Industry Report, 2011-2012

TV drama industry is a policy-sensitive sector in China. From 2006 to 2010, the value of Chinese drama transactions increased from RMB4.85 billion to RMB5.92 billion, with a CAGR of just 5.11%. As the...

China TV Shopping Industry Report, 2011

TV shopping entered China in the early 1990s, and ushered in its first golden era from 1996 to 2000, during which, there emerged more than 1,000 TV shopping companies, with industry revenue already ab...

Global and China Animation Industry Report, 2011

In 2010, the total output value of animation industry in China increased by 27.8% year-on-year to RMB47.084 billion. In 2015, the total output value is expected to reach RMB 120 billion, and the marke...

China Film Industry Report, 2011

In 2010, the consolidated revenue of China film industry approximated RMB16 billion, an increase of 48%. Currently, box office, which was about RMB 5.7 billion in H1 2011, is still the main revenue so...

China Advertising Industry Report, 2010-2011

The sustained economic growth ensures the healthy development of advertising industry in China. The advertising market size of China totaled RMB343.7 billion in 2010, up 22.5% from a year earlier. How...

China Film Industry Report, 2009-2010

Currently, China’s film industry is experiencing a golden period. No matter what film production, box office, financing and cinema construction witness the explosive growth. In 2009, Chinese mainland ...

China Advertising Industry Report, 2009-2010

Chinese traditional media witnessed steady progression in 2009, while online advertising outshined the others, characterizing high degree of brand penetration, high accuracy, huge target audience, etc...

China Listed Media Companies Report, 2008-2009

With the continuous development of economy and society, China has become the largest media consumer market in the world and China's media output has exceeded the media giant -- the United States. But,...

China Mobile Multimedia Broadcasting (CMMB) Industry Chain Report, 2008

CMMB industry chain involved the CMMB chip, CMMB operation, CMMB terminal, etc. By Jan 2009, the quantity of CMMB chip manufacturers in China has amounted to eight, including Innofidei, Telepath, Spre...

2005- All Rights Reserved 京ICP备05069564号-1 京公网安备1101054484号