China Advertising Industry Report, 2006-2007
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China has grown to be one of the world largest advertising markets under the drive of continued economic growth. During 1981-2004 periods, the annual turnover growth exceeded 1000 times, and the ratio of ad-rate against GDP rose from 0.024% to 0.93%. China will be expected to become the world second largest advertising market next to U.S.A. within three years.

In the first half of 2006, China advertising revenue climbed to RMB 155.5 billion, increased by 18% over the same period of 2005. Moreover, cosmetics/bathroom accessories industry continued to top the advertising thrown-in list with RMB 25.6 billion spent on advertising, followed by drug, business/service, food and beverage. And beverage industry showed a speediest growth with an increase of 55%.
Furthermore, spurred by Torino Winter Olympics, Germany World Cup and Super-girl Show, first-half year of 2006 witnessed a more competitive advertising market in China. As a result, more advertisements were thrown into market but the growth slowed down compared to 21% of the same period of 2005, and which will be expected to reach 19% by 2007.

Advertisements Thrown in Media, Sep 2006

China advertising market has been remaining a rapid growth, but China local advertising industry is now not that promising based on the following reasons: on one hand, being scattered and weak, local advertising companies are not so capable of R & D that they can't offer high quality services, and moreover, they failed to build up their own brands; on the other hand, big advertising consumers are more willing to choose those foreign-owned companies, who are strong in design and R & D. Especially, some multinational advertising or media groups have been doubling their presence in China and taken action to purchase some local companies since the complete opening of advertising market at the end of 2005.   
The statistics show that top five world advertising groups have established 38 branches via joint venture in China by May 2006, of which, 19 are under WPP Group, 5 under Omnicom Group, 6 under IPG, 5 under Publicis Group and 3 under Dentsu Group. In 2005-2006 alone, WPP Group established 4 joint-venture companies including Mindshare Chengdu, Grey Global, Neo@Ogilvy and Beijing Hua Yang Lian Zhong Advertising Co. Therefore, more frequent M & A by foreign capital will bring fiercer competition to China advertising market for the future.

Apart from the drive from sustainable and steady economic growth, advertising industry will also benefit a great from 2008 Olympics, 2010 World Expo, so it is supposed to have a brilliant prospect.

1 Overview of media advertising industry
1.1 Categories and overview 
1.1.1 Categories
1.1.2 Structure 
1.2 Developing course
1.3 Status quo of adverting market
1.3.1 Status quo
1.3.2 Development status

2 Investment characteristics of media advertising industry
2.1 Investment characteristics
2.1.1 Operational entironments 
2.1.2 Traits of advertising media
2.1.3 Legal environments
2.2 Analysis of related policies
2.2.1 New system for advertising supervision on drugs and healthcare foods
2.2.2 Chinese government regulates false illegal advertisements 
2.2.3 Cell-phone advertising standard is coming soon 

3 Status quo of media advertising industry
3.1 Market status quo
3.1.1 Development status
3.1.2 Overview in H1 2006
3.2 Challenges
3.2.1 Operation
3.2.2 Credit
3.3 Crisis

4 Segmented market analysis of media advertising industry
4.1 Market of advertisement of newspapers & periodicals
4.1.1 Status quo in the first half of 2006
4.1.2 Advertisements of various kinds of newspapers & periodicals
4.1.3 Advertisements thrown in by industries
4.1.4 Advertising share in major cities
4.1.5 Market pattern of advertisements in newspapers & periodicals on drug, 2006
4.1.6 Market analysis of advertisements in newspapers & periodicals on facial features drugs
4.2 TV advertising market
4.2.1 Market overview in 2006
4.2.2 Developing trend
4.2.3 Television viewing billboard in China, 2005
4.2.4 Ratio of TV advertisement for vehicles 
4.2.5 Development environments both at home and abroad for China television industry
4.3 Broadcasting advertising market
4.3.1 Characteristics
4.3.2 Development status in H1 2006
4.3.3 Ranking of advertisement throw-in
4.4 Outdoor advertising market
4.4.1 Market status, 2005-2006  
4.4.2 Outdoor advertising thrown in market in 2006
4.4.3 Bottleneck
4.4.4 Audiences’ living habits
4.4.5 Status quo and competitive trend of outdoor media 
4.4.6 Frequent M & A by outdoor advertising giant JCDecaux 
4.5 Internet advertising market
4.5.1 Status quo and developing trend 
4.5.2 Status quo in 2006
4.5.3 Market scale of search engine advertising in 2006
4.5.4 Operation pattern in July 2006
4.5.5 Advantages and characteristics 
4.5.6 Prospect of video advertising on Internet
4.5.7 Advertising revenue of 5 predominant websites in China
4.5.8 Development status of online-game advertising
4.6 Wireless advertising market
4.6.1 Status quo
4.6.2 SWOT analysis of cell-phone media advertising
4.6.3 Profitability 
4.7 Other media advertising markets
4.7.1 Status quo of elevator advertising network
4.7.2 Status quo and developing trend of apartment video media
4.7.3 Overview of railway media advertising

5 Regional advertising markets
5.1 Beijing
5.2 Guangdong
5.3 Shanghai

6 Development and operation of advertising companies
6.1 Development status
6.2 Strategies
6.2.1 Advertising strategies in new media environment 
6.2.2 Breakthrough point for segment market of advertisement
6.2.3 Tip for enhancing competitiveness of advertising companies
6.3 Design and integration 
6.3.1 Updating design concept 
6.3.2 Alternative of broadcasting and TV advertising
6.3.3 Integration orientation of newspaper advertising

7 Notable advertising companies
7.1 Beijing Dentsu Advertisement Co., Ltd
7.1.1Company profile
7.1.2 Dentsu Media
7.2 Ogilvy & Mather Group
7.2.1 Company profile
7.2.2 Originality
7.3 Guangdong Advertising Co., Ltd
7.4 Bashu New Image Ad. & Media Shared Co., Ltd
7.4.1 Company profile
7.4.2 Developing dynamic
7.5 Beijing Future Advertising Agency
7.5.1 Company profile
7.5.2 Transformation of operation mode
7.6 Hainan White Horse Medium and Advertising Co., Ltd
7.6.1Company profile
7.6.2 Development status
7.7 Focus Media
7.7.1 Company profile
7.7.2 Operation
7.8 TOM Outdoor
7.8.1 Company profile
7.8.2 Operation

8 Developing trend forecast
8.1 Media advertising industry
8.1.1 New trend of future operation on advertising in film and TV 
8.1.2 New developing trend of outdoor advertising 
8.1.3 Rich-media advertising will be the trend
8.1.4 Developing trend of current advertising industry
8.1.5 Analysis of IT advertising in China
8.1.6 Market forecast of TV advertising in 2007
8.2 New investment opportunities 
8.2.1 Blog is expecting commercial advertising
8.2.2 Market potentials of online video advertising
8.2.3 Development of narrow advertising
8.3 Development orientation and strategies 
8.3.1 Influences of celebrity advertising among the rich
8.3.2 Advertising effect and brand spread
8.3.3 Governmental roles
8.3.4 Development orientation
Major characteristics of three stages of China advertising industry
Structure relationship of China advertising industry
Developing course of China advertising industry
Advertisements thrown in media, Sep 2006
Growth of advertisements of newspapers and periodicals, 2001-2006H1
Ad-rate in newspapers and periodicals, 2005-2006H1
Ranking of ad-rate in newspapers, 2005-2006H1
Top 15 industries publishing advertisements in newspapers and periodicals, 2005-2006H1
Top 10 fashion magazines by ad-rate, Jun 2006
Top 10 comprehensive metropolis newspapers by ad-rate, Jun 2006
Top 10 newspapers & periodicals on business by ad-rate, Jun 2006
Advertisements in auto magazines, Jul 2006
Ranking of advertisements in sports newspapers, Jul 2006
Ranking of top 10 brands making advertisements in press media by ad-rate, Sep 2006
Ranking of top 10 industries making advertisements in press media by ad-rate, Sep 2006
Billboard of advertisements for auto brands on press media in China, Jun 2006
Billboard of advertisements for telephone on press media in China, Jun 2006
Billboard of advertisements for building materials & housing products on press media in China, Jun 2006
Billboard of advertisements for home appliance on press media in China, Jun 2006
Billboard of advertisements for computer brands on press media, Jun 2006
Billboard of advertisements for healthcare products on press media, Jun 2006
Billboard of advertisements for banks on press media, Jun 2006
Billboard of advertisements for drugs on press media, Jun 2006
Major media for education industry advertisement, Jul 2006
Major media for food & beverage industry advertisement, Jul 2006
Major media for household appliance industry advertisement, Jul 2006
Top 10 newspaper advertisings in Beijing, Jul 2006
Top 10 newspaper advertisings in Shanghai, Jul 2006
Top 10 newspaper advertisings in Guangzhou, Jul 2006
Top 6 newspaper advertisings in Wuhan, Jul 2006
Top 8 newspaper advertisings in Chengdu, Jul 2006
Top 8 newspaper advertisings in Nanjing, Jul 2006
Top 8 newspaper advertisings in Shenyang, Jul 2006
Top 8 newspaper advertisings in Hangzhou, Jul 2006
Top 8 newspaper advertisings in Xi’an, Jul 2006
Top 6 newspaper advertisings in Changsha, Jul 2006
Ranking of top 10 brands in business & service industry making advertisements on TV by ad-rate, Apr 9 2006-Apr 14 2006
Ranking of top 10 clothes brands making advertisements on TV by ad-rate, Apr 2 2006-Apr 8 2006
Ranking of top 10 brands making advertisements on TV by ad-rate, Sep, 2006
Ranking of top 10 industries making advertisements on TV by ad-rate, Sep, 2006
Ranking of top 10 tobacco brands making advertisements on TV by ad-rate, Oct 15-Oct 21, 2006
Ranking of top 10 agricultural brands making advertisements on TV by ad-rate, Oct 8-Oct 14 2006
Ranking of top 10 brands in industrial products making advertisements on TV by ad-rate, Oct 8-Oct 14 2006
Television viewing billboard in China, 2005
Ad-rates of vehicles making advertisement on TV in three big cities, 2005Q1VS2006Q1
Traditional and Internet advertising revenues, 2004VS2005
Amount of usage for network search engine, 2004-2005
Internet advertising rates spent by industries, Jul 2005
Internet advertising rate spent by real estate, Jul 2005
Scale and growth of Internet advertising in China, 2001-2010
Ranking of great industries making advertisement on Internet by ad-rate, Feb 2006
Forecast of advertising revenue in P2P media streaming, 2006-2010 
Amount of Internet advertiser in China, 2001-2006
Proportion of Internet ad-rate to total, 2005
Major factors that drive Internet advertiser to make advertisement on Internet
Overview of Internet advertiser using new advertising forms
Satisfaction degree of Internet advertiser with the advertising effects
Number of Internet advertisers in great industries, Aug 1 2005-Aug 1 2006
Number of Internet advertisers in real estate, Aug 1 2005-Aug 1 2006
Ranking of Internet advertisers in real estate by ad-rate, Aug 1 2005-Aug 1 2006 
Ranking of portal websites by advertising revenue, Aug 1 2005-Aug 1 2006
Advertising-revenue scale of Sina, 2001-2005
Market scale of search engine advertising, 2006Q2
Advertising-revenue scale of network media, Jul 2006
Advertising impression of network media, Jul 2006
Average advertising spending of network media
Elevator press advertising market, 2005Q3
Elevator press advertising market in Beijing, Shanghai and Guangzhou, 2005Q3
Advertisements thrown in media in Beijing, Sep 2006
Advertisements thrown in media in Shenzhen, Sep 2006
Advertisements thrown in media in Guangzhou, Sep 2006
Development status of advertising industry in Shanghai, 2005
Top 8 in growth of ad-rate in Shanghai, 2005
Statistics of advertising enterprises and media in Shanghai, 2005
Operation status of outdoor advertising in Shanghai, 2005
Advertisements thrown in media in Shanghai, Sep 2006
Top 100 advertising companies in turnover in the year of 2005
Company structure of Beijing Dentsu Advertisement Co., Ltd
Influences of advertising on consumers while spreading brands

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