China Stock Listed Media Companies Report, 2006-2007
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Both rapid development of Chinese economy and growth of per capita GDP have driven robust growth of China media industry. Presently, development environment for China media industry has gradually been better and better. In detail, with relatively loose print media, gradual admission to radio & TV broadcast media market, emerging preemptive opportunities for market development and increasingly technology content, China media industry is presenting a robust growth trend.

In 2006, total production values of China media industry has reached RMB 423.6 billion, up by 32.1% over that in 2005. And in fact media industry has accounted for 2.1%-2.2% of GDP in China. It's estimated by experts that in the past few years, production values of China media industry have kept a growth rate of 10%-15% annually; and up to the year of 2008, the growth rate will be about 40%, and total production values will further grow to be RMB 600 billion. Furthermore, after 2008, it will still keep a steady growth rate of 10%-15%.

China has become the sixth largest advertisement market in the world. And in the next few years, advertisement industry in China will still keep a high growth rate. According to forecast by Morgan Stanley, in 2007 China advertisement market will keep a growth rate of 15%, and revenues from advertisements will reach RMB 200 billion. Meanwhile, due to driving effects from 2008 Beijing Olympic Games, in 2008 China advertisement market will witness a growth peak, up by 25% over that in 2007 to be RMB 245 billion.

Growth of Revenues from Advertisements in China Media Industry, 1982-2006

Source: CEIC

In 2007Q1, net profits growth of listed company in China media industry speeded up. And net profit growth of Beijing Gehua CATV Network Co., Ltd and Chengdu B-RAY Media Co., Ltd has reached 24% and 9% respectively. With rapid growth of media industry capital, capital market will undoubtedly be one important channel for the capital. Limited by strict policies for China media companies listing in stock, M & A and reorganization will be basic channels for industry capital flowing into capital market. And it's estimated that in 2007 there will be more companies entering into media industry by reorganization; and investment opportunities brought by M & A and reorganization will run through the whole year of 2007 and also become important sources of the large sum of investment gains.

This report has detailed overall comparative analysis, achievements representation, operation status and investment status of 11 China listed companies in media industry. Furthermore, this report has also analyzed primary business structure as well as latest market trends in detail.

1 Overview on Development of China Media Industry in 2006-2007
1.1 Development of China Media Industry
1.2 Macro- environment and Law & Regulations
1.3 Foreign Investment and China Media Industry

2 Analysis on General Data of Listed Companies in China Media Industry, 2006
2.1 Operating and Financial Indices
2.2 Primary Business Structure 
2.3 Stock Market Performance 

3 Analysis on Listed Companies in China Media Industry, 2006-2007 
3.1 Beijing Gehua CATV Network Co., Ltd (600037)
3.1.1 Company Profile
3.1.2 Operation and Operating Revenues in 2002-2007
3.1.3 Investment in 2006-2007
3.1.4 Primary Business Structure in 2006-2007
3.1.5 Latest Market Trends and Future Development 
3.2 China Television Media, Ltd. (600088)
3.2.1 Company Profile
3.2.2 Operation and Operating Revenues in 2002-2007
3.2.3 Investment in 2006-2007
3.2.4 Primary Business Structure in 2006-2007
3.2.5 Latest Market Trends and Future Development
3.3 Shanghai Xinhua Media Co., Ltd (600825)
3.3.1 Company Profile
3.3.2 Operation and Operating Revenues in 2002-2007
3.3.3 Investment in 2006-2007
3.3.4 Primary Business Structure in 2006-2007
3.3.5 Latest Market Trends and Future Development
3.4 Shaanxi Broadcast & TV Network Intermediary Co., Ltd (600831)
3.4.1 Company Profile
3.4.2 Operation and Operating Revenues in 2002-2007
3.4.3 Investment in 2006-2007
3.4.4 Primary Business Structure in 2006-2007
3.4.5 Latest Market Trends and Future Development
3.5 Shanghai Orienteal Pearl (Group) Co., Ltd (600832)
3.5.1 Company Profile
3.5.2 Operation and Operating Revenues in 2002-2007
3.5.3 Investment in 2006-2007
3.5.4 Primary Business Structure in 2006-2007
3.5.5 Latest Market Trends and Future Development
3.6 Chengdu B-ray Media Co., Ltd (600880)
3.6.1 Company Profile
3.6.2 Operation and Operating Revenues in 2002-2007
3.6.3 Investment in 2006-2007
3.6.4 Primary Business Structure in 2006-2007
3.6.5 Latest Market Trends and Future Development 
3.7 Beijing CCID Media Investment Co., Ltd (000504)
3.7.1 Company Profile
3.7.2 Operation and Operating Revenues in 2002-2007
3.7.3 Investment in 2006-2007
3.7.4 Primary Business Structure in 2006-2007
3.7.5 Latest Market Trends and Future Development
3.8 Chengdu Unionfriend Network Co., Ltd (000693)
3.8.1 Company Profile
3.8.2 Operation and Operating Revenues in 2002-2007
3.8.3 Investment in 2006-2007
3.8.4 Primary Business Structure in 2006-2007
3.8.5 Latest Market Trends and Future Development
3.9 Huawen Media Investment Corporation (000793)
3.9.1 Company Profile
3.9.2 Operation and Operating Revenues in 2002-2007
3.9.3 Investment in 2006-2007
3.9.4 Primary Business Structure in 2006-2007
3.9.5 Latest Market Trends and Future Development
3.10 CITIC Guoan Information Industry Co., Ltd (000839)
3.10.1 Company Profile
3.10.2 Operation and Operating Revenues in 2002-2007
3.10.3 Investment in 2006-2007
3.10.4 Primary Business Structure in 2006-2007
3.10.5 Latest Market Trends and Future Development
3.11 Hunan TV & Broadcast Intermediary Co., Ltd (000917)
3.11.1 Company Profile
3.11.2 Operation and Operating Revenues in 2002-2007
3.11.3 Investment in 2006-2007
3.11.4 Primary Business Structure in 2006-2007
3.11.5 Latest Market Trends and Future Development

4 Broadcast of China Media Industry Development after 2007
Ranking of Listed Companies in China Media Industry, by Total Assets in 2007
Ranking of Listed Companies in China Media Industry, by Operating Revenues in 2006-2007
Ranking of Listed Companies in China Media Industry, by Profits in 2006-2007
Ranking of Listed Companies in China Media Industry, by Currency Capital in 2007
Ranking of Listed Companies in China Media Industry, by Ratio of Liabilities to Assets in 2007
Ranking of Listed Companies in China Media Industry, by Market Capitalization in 2007
Ranking of Listed Companies in China Media Industry, by EPS in 2007
Ranking of Listed Companies in China Media Industry, by ROE in 2007
Ranking of Listed Companies in China Media Industry, by Net Assets per Share in 2007
Ranking of Listed Companies in China Media Industry, by PE in 2007
Ranking of Listed Companies in China Media Industry, by Price-to-Book (P/B) Ratio in 2007
Operating Revenues and Profit Trend of Beijing Gehua CATV Network Co., Ltd in 2002-2007
Total Assets and Currency Capital Trend of Beijing Gehua CATV Network Co., Ltd   in 2002-2007
Top 10 Shareholders and Shareholding of Beijing Gehua CATV Network Co., Ltd in 2007
Sales Revenues Distribution of Beijing Gehua CATV Network Co., Ltd, by Products (or by Industry) in 2006-2007
Profits Distribution of Beijing Gehua CATV Network Co., Ltd by Products (or by Industry) in 2006-2007
Operating Revenues and Profit Trend of China Television Media, Ltd in 2002-2007
Total Assets and Currency Capital Trend of China Television Media, Ltd in 2002-2007
Top 10 Shareholders and Shareholding of China Television Media, Ltd in 2007
Sales Revenues Distribution of China Television Media, Ltd, by Products (or by Industry) in 2006-2007
Profits Distribution of China Television Media, Ltd, by Products (or by Industry) in 2006-2007
Operating Revenues and Profit Trend of Shanghai Xinhua Media Co., Ltd in 2002-2007
Total Assets and Currency Capital Trend of Shanghai Xinhua Media Co., Ltd in 2002-2007
Top 10 Shareholders and Shareholding of Shanghai Xinhua Media Co., Ltd in 2007
Sales Revenues Distribution of Shanghai Xinhua Media Co., Ltd, by Products (or by Industry) in 2006-2007
Profits Distribution of Shanghai Xinhua Media Co., Ltd, by Products (or by Industry) in 2006-2007
Operating Revenues and Profit Trend of Shaanxi Broadcast & TV Network Intermediary Co., Ltd in 2002-2007
Total Assets and Currency Capital Trend of Shaanxi Broadcast & TV Network Intermediary Co., Ltd in 2002-2007
Top 10 Shareholders and Shareholding of Shaanxi Broadcast & TV Network Intermediary Co., Ltd in 2007
Sales Revenues Distribution of Shaanxi Broadcast & TV Network Intermediary Co., Ltd, by Products (or by Industry) in 2006-2007
Profits Distribution of Shaanxi Broadcast & TV Network Intermediary Co., Ltd, by Products (or by Industry) in 2006-2007
Operating Revenues and Profit Trend of Shanghai Orienteal Pearl (Group) Co., Ltd in 2002-2007
Total Assets and Currency Capital Trend of Shanghai Orienteal Pearl (Group) Co., Ltd in 2002-2007
Top 10 Shareholders and Shareholding of Shanghai Orienteal Pearl (Group) Co., Ltd in 2007
Sales Revenues Distribution of Shanghai Orienteal Pearl (Group) Co., Ltd, by Products (or by Industry) in 2006-2007
Profits Distribution of Shanghai Orienteal Pearl (Group) Co., Ltd, by Products (or by Industry) in 2006-2007
Operating Revenues and Profit Trend of Chengdu B-ray Media Co., Ltd in 2002-2007
Total Assets and Currency Capital Trend of Chengdu B-ray Media Co., Ltd in 2002-2007
Top 10 Shareholders and Shareholding of Chengdu B-ray Media Co., Ltd in 2007
Sales Revenues Distribution of Chengdu B-ray Media Co., Ltd, by Products (or by Industry) in 2006-2007
Profits Distribution of Chengdu B-ray Media Co., Ltd, by Products (or by Industry) in 2006-2007
Operating Revenues and Profit Trend of Beijing CCID Media Investment Co., Ltd in 2002-2007
Total Assets and Currency Capital Trend of Beijing CCID Media Investment Co., Ltd in 2002-2007
Top 10 Shareholders and Shareholding of Beijing CCID Media Investment Co., Ltd in 2007
Sales Revenues Distribution of Beijing CCID Media Investment Co., Ltd, by Products (or by Industry) in 2006-2007
Profits Distribution of Beijing CCID Media Investment Co., Ltd, by Products (or by Industry) in 2006-2007
Operating Revenues and Profit Trend of Chengdu Unionfriend Network Co., Ltd in 2002-2007
Total Assets and Currency Capital Trend of Chengdu Unionfriend Network Co., Ltd in 2002-2007
Top 10 Shareholders and Shareholding of Chengdu Unionfriend Network Co., Ltd in 2007
Sales Revenues Distribution of Chengdu Unionfriend Network Co., Ltd, by Products (or by Industry) in 2006-2007
Profits Distribution of Chengdu Unionfriend Network Co., Ltd, by Products (or by Industry) in 2006-2007
Operating Revenues and Profit Trend of Huawen Media Investment Corporation in 2002-2007
Total Assets and Currency Capital Trend of Huawen Media Investment Corporation in 2002-2007
Top 10 Shareholders and Shareholding of Huawen Media Investment Corporation in 2007
Sales Revenues Distribution of Huawen Media Investment Corporation, by Products (or by Industry) in 2006-2007
Profits Distribution of Huawen Media Investment Corporation, by Products (or by Industry) in 2006-2007
Operating Revenues and Profit Trend of CITIC Guoan Information Industry Co., Ltd in 2002-2007
Total Assets and Currency Capital Trend of CITIC Guoan Information Industry Co., Ltd in 2002-2007
Top 10 Shareholders and Shareholding of CITIC Guoan Information Industry Co., Ltd in 2007
Sales Revenues Distribution of CITIC Guoan Information Industry Co., Ltd, by Products (or by Industry) in 2006-2007
Profits Distribution of CITIC Guoan Information Industry Co., Ltd, by Products (or by Industry) in 2006-2007
Operating Revenues and Profit Trend of Hunan TV & Broadcast Intermediary Co., Ltd in 2002-2007
Total Assets and Currency Capital Trend of Hunan TV & Broadcast Intermediary Co., Ltd in 2002-2007
Top 10 Shareholders and Shareholding of Hunan TV & Broadcast Intermediary Co., Ltd in 2007
Sales Revenues Distribution of Hunan TV & Broadcast Intermediary Co., Ltd, by Products (or by Industry) in 2006-2007
Profits Distribution of Hunan TV & Broadcast Intermediary Co., Ltd, by Products (or by Industry) in 2006-2007

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