China Inverter Air Conditioner Industry Outlook Report, 2010-2015
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In the second half of 2010, China adjusted the fiscal subsidy policy for high-efficiency air conditioner, which was a turning point for China’s inverter air conditioner market to usher in a full-blown development stage. The slash of fiscal subsidy for high-efficiency fixed-frequency air conditioner shortened the price gap between high-efficiency fixed-frequency air conditioner and high-efficiency inverter air conditioner; as a result, inverter air conditioner products with better performance have seen a remarkable growth in the sales volume. In 2010, the domestic market occupancy of inverter air conditioner surged to 29.8% from 15.8% in 2009.  

Retail Volume Structure of China’s Air Conditioner Market, 2008-2010
 201103043.gif
Source: ResearchInChina

In terms of competition pattern in the inverter air conditioner market, Midea takes the leading position.

In 2010, China’s major air conditioner brands including Midea, Gree, Haier, Hisense, AUX, Kelon and Chigo took up 86.6% of China’s inverter air conditioner market. Presently, domestic brands occupy a predominant position especially in the wall-mounted inverter air conditioner market, where the inverter air conditioner production lines of the above-mentioned manufacturers are concentrated, such as the 26-model, 32-model and 35-model of Midea and Gree, the 26-model, 28-model and 35-model of Haier, and the 26-model, 28-model and 35-model of Hisense.

Japanese air conditioner brands like Daikin and Panasonic, with core technology of inverter compressor, only have some advantages in China’s high-power cabinet inverter air conditioner market. In 2010, Japanese inverter air conditioner products occupied more than 50% of the 2.5HP cabinet air conditioner market, and more than 20% in the 3HP and small 4HP cabinet air conditioner market.

Competition Structure of Inverter Air Conditioner Market in China, 2010
 201103044.gif
Source: ResearchInChina

In 2011, China further adjusted the energy efficiency standard for inverter air conditioner, which will raise the technology threshold to China’s inverter air conditioner industry. The policy adjustment will encourage domestic air conditioner manufacturers to speed up the technology upgrading of inverter air conditioner products, thus eco-friendly and energy-saving inverter air conditioners like dual-mode fluorine-free inverter air conditioner are expected to become the mainstream in the air conditioner market in China.
1. Development of Air Conditioner Industry of China
1.1 Development
1.1.1 Production & sales
1.1.2 Competition Pattern
1.2 Air Conditioner Output in Key Regions 
1.3 Product Structure 

2. Development of Inverter Air Conditioner Industry of China
2.1 Sales
2.1.1 Market Structure 
2.1.2 Market Penetration 
2.2 Competition Pattern 
2.3 Market Price
2.4 Consumer Concerns  
2.4.1 Market Price
2.4.2 Brand
2.4.3 Product Performance

3. Import & Export of Air Conditioner in China
3.1 Import of Air Conditioner 
3.2 Export of Air Conditioner
3.3 Export of Inverter Air Conditioner 

4. Industry Policy 
4.1 Government Amends and Implements New Energy Efficiency Standard for Air Conditioner 
4.2 High-Efficiency and Energy-Saving Air Conditioner Subsidy Policy is Adjusted 
4.3 “Replacement of Old Home Appliances with New Ones” Program will be Extended Until Late 2011
4.4 Inverter Air Conditioner is Included in the List of “Home Appliances Going to the Countryside” 
4.5 Inverter Air Conditioner Technology is Included in the National Key Energy-Saving Technology Promotion Directory
4.6 Inverter Air Conditioner is Included in the Government Procurement List of Energy-Saving Products 
4.7 Policy on the Exit of Low-Efficiency Inverter Air Conditioner from the Market will be Released  

5. Key Manufacturers 
5.1 Midea
5.1.1 Profile
5.1.2 Operation 
5.1.3 Air Conditioner Business 
5.1.4 Investment Planning 
5.2 Gree
5.2.1 Profile
5.2.2 Operation
5.2.3 Air Conditioner Business
5.2.4 Investment Planning
5.3 Haier
5.3.1 Profile
5.3.2 Operation
5.3.3 Air Conditioner Business
5.3.4 Investment Planning
5.4 Hisense Kelon
5.4.1 Profile
5.4.2 Operation
5.4.3 Air Conditioner Business
5.4.4 Development Planning
5.5 AUX
5.5.1 Profile
5.5.2 Operation
5.5.3 Air Conditioner Business
5.6 Chigo
5.6.1 Profile
5.6.2 Operation
5.6.3 Air Conditioner Business
5.6.4 Development Planning

6. Development Trend of Inverter Air Conditioner Market of China
6.1 Industry Policy Adjustment Ensures a Bright Future 
6.2 Market Competition will be more Diversified
6.3 Product Technology Upgrading will Pick Up

Output and Sales Volume of China’s Air Conditioner Industry, 2005-2010
Retail Volume in China’s Air Conditioner Market, 2005-2010
Market Structure of China’s Air Conditioner Industry by Brand, 2010
Air Conditioner Industry Structure of China by Region, 2010
Air Conditioner Output in Guangdong, 2005-2010
Air Conditioner Output in Anhui, 2005-2010
Air Conditioner Output in Hubei, 2005-2010
Air Conditioner Output in Chongqing, 2005-2010
Air Conditioner Output in Zhejiang, 2005-2010
Air Conditioner Output in Shandong, 2005-2010
Retail Volume Structure of China’s Air Conditioner Market by Product, 2008-2010
Monthly Retail Volume Structure of China’s Air Conditioner Market by Product, 2010 
Retail Volume of Inverter Air Conditioner in China, 2008-2015E
Retail Volume Change of China’s Air Conditioner Market by Product, 2008-2010
Retail Volume Structure of China’s Air Conditioner Market by Product, 2008-2010
Retail Volume Proportion of Inverter Air Conditioner Products in the Air Conditioner Market of China, Jan.-May, 2010
Retail Volume Structure of China’s Inverter Air Conditioner Market by Brand, 2008-2010 
Retail Volume Structure of China’s Fluorine-Free Inverter Air Conditioner Market by Brand, 2008-2010
Monthly Average Price of Inverter Air Conditioner in China, 2010 
Prices of Top 10 Inverter Air Conditioner Brands in China by Retail Volume, Dec. 2010
China’s Import Volume of Air Conditioners, 2005-2010
China’s Import Value of Air Conditioners, 2005-2010
China’s Export Volume of Air Conditioners, 2005-2010
China’s Export Value of Air Conditioners, 2005-2010
China’s Export Structure of Air Conditioners by Country, 2006-2010
Change in China’s Export Volume of Inverter Air Conditioners, 2010-2011
New and Old Energy Efficiency Standards for Air Conditioner 
New Air Conditioner Energy Efficiency Grades, 2010
Air Conditioner Subsidy Policy under New Energy Efficiency Standard
Enterprises Included in the Fourth High-Efficiency and Energy-Saving Room Air Conditioner Promotion Directory under “Promoting Energy-saving Products for the Benefit of People” Program by Product Model
Price Fixing and Subsidy for Air Conditioners Included in “Home Appliance Going to the Countryside Program”, 2010
Inverter Air Conditioner Energy Efficiency Grades
Change in Energy Efficiency Standard of Inverter Air Conditioner, 2008-2011
Operating Income and Net Income of Midea, 2005-2010
Operating Income Structure of Midea by Product, 2008-2010
Air Conditioner Product Structure of Midea, 2010
Inverter Air Conditioner Product Structure of Midea, 2010
Operating Income and Net Income of Gree, 2005-2010
Operating Income Structure of Gree by Product, 2008-2010
Air Conditioner Product Structure of Gree, 2010
Inverter Air Conditioner Product Structure of Gree, 2010
Operating Income and Net Income of Qingdao Haier, 2005-2010
Operating Income Structure of Qingdao Haier by Product, 2008-2010
Air Conditioner Product Structure of Qingdao Haier, 2010
Inverter Air Conditioner Product Structure of Qingdao Haier, 2010
Operating Income and Net Income of Hisense Kelon, 2005-2010
Operating Income Structure of Hisense Kelon by Product, 2008-2010
Air Conditioner Product Structure of Hisense Kelon, 2010
Inverter Air Conditioner Product Structure of Hisense Kelon, 2010
Sales Revenue of AUX, 2006-2010
Air Conditioner Product Structure of AUX, 2010
Inverter Air Conditioner Product Structure of AUX, 2010
Operating Income and Net Income of Chigo, 2006-2010
Operating Income Structure of Chigo by Product, 2008-2010
Air Conditioner Product Structure of Chigo, 2010
Inverter Air Conditioner Product Structure of Chigo, 2010

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