China Liquid Milk Industry Report, 2014-2017
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Driven by China's economic development, the improvement of people's living standards, the adjustment of dietary structure and many other positive factors, China’s dairy product output and demand have increased significantly in recent years. In 2004-2013, China’s dairy product output grew at a CAGR of 12.3%. Chinese dairy products are represented by liquid milk, whose output and retail sales reached 23.36 million tons (accounting for 86.6% of China’s dairy product output) and RMB150.3 billion respectively in 2013. It is projected that China’s liquid milk output and retail sales will hit 35.46 million tons and RMB219.9 billion separately in 2017.

Chinese liquid milk falls into high-end and ordinary liquid milk. High-end liquid milk includes Mengniu’s Telunsu, Yili's Satine and Shuhua Milk, Bright Dairy & Food’s UBEST and U+, Sanyuan’s Extreme and special pure milk products. In recent years, China’s demand for high-end liquid milk has been growing faster than ordinary milk apparently. In 2013, Chinese high-end liquid milk triggered retail sales of RMB43.4 billion, rising 25.4% year on year and occupying 28.9% of the total. In 2017, the retail sales of high-end liquid milk will jump to RMB70.6 billion, equivalent to 32.1% of the total.

At present, China liquid milk industry has formed an oligopolistic pattern, wherein Mengniu and Yili dominate half of the market. In 2013, Mengniu and Yili seized the respective share of 25.2% and 24.7% in the liquid milk market, followed by the third-ranked Bright Dairy & Food with 7.7%. Each of Yantang Dairy, Royal Dairy, Modern Farming and China Shengmu only obtained less than 1%.

Also, Chinese local liquid milk companies are trying to cooperate with foreign counterparts to solve milk source problems.

At the end of 2013, Yili and Italy's largest dairy producer - Sterilgarda Alimenti entered into a strategic partnership. Under the agreement, Sterilgarda Alimenti produces UHT dairy products for Yili to help it expand high-end product lines. In April 2014, Bright Dairy & Food and Pactum Australia signed a processing agreement that the latter should process UHT milk for the former.

Given the favorable demand outlook for Chinese liquid milk, some multinational liquid milk companies have targeted at the Chinese market. In August 2013, New Zealand’s dairy giant - Fonterra launched "Anchor" UHT milk. In November 2013, Japan's Meiji Dairies unveiled pasteurized milk and yogurt products in China. In February 2014, Italy’s Centrale Latte Torino released UHT milk and soy-based beverage products in China.

The report includes the following aspects:
20120114.gifStatus quo, market size, competition pattern, operation comparison among major enterprises, import and export of China liquid milk industry;
20120114.gifPolicies, upstream, downstream and development forecast of China liquid milk industry;
20120114.gifOperation and liquid milk business of 13 Chinese liquid milk companies.

液态奶 英文_副本.png

1 Overview
1.1 Definition
1.2 Classification
1.3 Industry Chain

2 Development of China Liquid Milk Industry
2.1 Status Quo
2.2 Policy
2.3 Market Size
2.4 Competition Pattern
2.5 Import and Export
2.5.1 Import
2.5.2 Export
2.6 Development Trend
2.6.1 Favorable Policies and Market Demand Promote the Development of the Industry 
2.6.2 National and Regional Liquid Milk Enterprises Depend on Each Other and Develop Together
2.6.3 The Share of Imported Liquid Milk Rises

3 Upstream and Downstream of China Liquid Milk Industry
3.1 Upstream
3.2 Downstream

4 Major Enterprises
4.1 Yili 
4.1.1 Profile 
4.1.2 Operation 
4.1.3 Revenues Structure 
4.1.4 Gross Margin 
4.1.5 R&D and Investment 
4.1.6 Liquid Milk Business 
4.1.7 Forecast and Outlook 
4.2 Mengniu 
4.2.1 Profile 
4.2.2 Operation 
4.2.3 Revenues Structure 
4.2.4 Gross Margin 
4.2.5 R&D and Investment 
4.2.6 Liquid Milk Business 
4.2.7 Forecast and Outlook 
4.3 Bright Dairy & Food 
4.3.1 Profile 
4.3.2 Operation 
4.3.3 Revenues Structure 
4.3.4 Gross Margin 
4.3.5 R&D and Investment 
4.3.6 Liquid Milk Business 
4.3.7 Forecast and Outlook 
4.4 Sanyuan 
4.4.1 Profile 
4.4.2 Operation 
4.4.3 Revenues Structure 
4.4.4 Gross Margin 
4.4.5 R&D and Investment 
4.4.6 Liquid Milk Business 
4.4.7 Forecast and Outlook 
4.5 Royal Dairy 
4.5.1 Profile 
4.5.2 Operation 
4.5.3 Revenues Structure 
4.5.4 Gross Margin 
4.5.5 R&D and Investment 
4.5.6 Liquid Milk Business 
4.5.7 Forecast and Outlook 
4.6 Yantang Dairy 
4.6.1 Profile 
4.6.2 Operation 
4.6.3 Revenues Structure 
4.6.4 Gross Margin 
4.6.5 R&D and Investment 
4.6.6 Supply and Marketing 
4.7 Huishan Dairy 
4.7.1 Profile 
4.7.2 Operation 
4.7.3 Revenues Structure 
4.7.4 Gross Margin 
4.7.5 R&D and Investment 
4.7.6 Liquid Milk Business 
4.7.7 Forecast and Outlook
4.8 New Hope Dairy 
4.8.1 Profile 
4.8.2 Operation 
4.8.3 Investment and Development
4.9 Modern Farming 
4.9.1 Profile 
4.9.2 Operation 
4.9.3 Revenues Structure 
4.9.4 Gross Margin 
4.9.5 Investment and Development
4.9.6 Liquid Milk Business 
4.9.7 Forecast and Outlook
4.10 China Shengmu 
4.10.1 Profile 
4.10.2 Operation 
4.10.3 Revenues Structure 
4.10.4 Gross Margin 
4.10.5 Liquid Milk Business 
4.10.6 R&D and Investment 
4.10.7 Forecast and Outlook
4.11 Others
4.11.1 Wondersun 
4.11.2 Xiajin Milk 
4.11.3 Jiabao Milk 

5 Forecast and Outlook
5.1 Forecast for Liquid Milk Industry 
5.2 Operation Comparison among Major Companies
5.2.1 Revenue 
5.2.2 Net Income 
5.2.3 Net Profit Margin 
5.2.4 Gross Margin 
5.2.5 Liquid Milk Business 
Classification of Liquid Milk (by Ingredient)
Classification of Liquid Milk (by Sterilization Method)
Classification of Liquid Milk (by Raw Material)
Chinese Dairy Product Industry Chain
China's Dairy Product Output and YoY Growth Rate, 2007-2013
China's Main Dairy Product Producing Areas, Output and Revenue, 2013
China's Liquid Milk Output and YoY Growth Rate, 2007-2013
Output and % of China's Top 10 Provinces by Liquid Milk Output, 2012-2013
Relevant Policies and Regulations of China's Dairy Product Industry, 2008-2014
China's Liquid Milk Retail Sales, 2007-2014
China's Liquid Milk Retail Sales (by Type), 2007-2014
China's Liquid Milk Retail Sales Structure (by Type), 2007-2014
Business Scope of Major Liquid Milk Producers in China
China's Liquid Milk Brand Reputation Index, 2014
Reputation Index of Major Companies in China Liquid Milk industry, 2014
Market Share of Major Liquid Milk Enterprises in China, 2013
China's Liquid Milk Import Volume and Value, 2008-2014 
Import Volume and Value of China's Main Liquid Milk Import Sources, 2013  
Import Volume and Value of China's Main Liquid Milk Importers, 2013
China's Yogurt Import Volume and Value, 2008-2014
Import Volume and Value of China's Main Yogurt Importers, 2013
China's Fresh Milk Import Volume and Value, 2008-2014
Import Volume and Value of China's Fresh Milk Import Sources, 2013
Import Volume and Value of China's Main Fresh Milk Importers, 2013
China's Liquid Milk Export Volume and Value, 2008-2014
Export Volume and Value of China’s Main Liquid Milk Export Destinations, 2013
China's Yogurt Export Volume and Value, 2008-2014
China's Fresh Milk Export Volume and Value, 2008-2014
China's Cow-on-feed Number and YoY Growth Rate, 2007-2013 
China’s Cow Number per 10,000 People, 2004-2013
China’s Milk Output and YoY Growth Rate, 2007-2013 
Cow-on-feed Number and % of China’s Top 10 Provinces by Cow-on-feed Number, 2012-2013
Number of Self-owned Rangelands and Cow-on-feed of Major Liquid Milk Enterprises in China, 2013
Urban & Rural Household Income and Ratio in China, 1980-2013
Annual Average Dairy Product Consumption Expenditure of Urban Households in China, 2005-2013
Per Capita Annual Consumption of Yogurt and Fresh Milk of Urban Households in China, 2007-2012
Per Capita Consumption Expenditure of Fresh Dairy Products and Yogurt of Urban Households in Beijing and Shanghai, 2005-2012
China’s Per Capita Milk Consumption, 2007-2013
Yili's Revenue and Net Income, 2009-2014
Yili's Revenue (by Product), 2009-2014
Yili's Revenue Structure (by Product), 2009-2014
Yili's Revenue (by Region), 2009-2014
Yili's Revenue Structure (by Region), 2009-2014
Yili's Gross Margin, 2009-2014
Yili's Gross Margin (by Product), 2009-2014
Yili's R&D Costs and% of Total Revenue, 2011-2014
Yili's Liquid Milk Revenue, YoY Growth Rate and % of Total Revenue, 2009-2014
Yili's Revenue and Net Income, 2013-2017E
Location of Mengniu’s Production Bases
Mengniu's Revenue and Net Income, 2009-2014
Mengniu's Revenue (by Product), 2009-2014
Mengniu's Revenue Structure (by Product), 2009-2014
Mengniu's Gross Margin, 2009-2014
Mengniu's Liquid Milk Revenue, YoY Growth Rate and % of Total Revenue, 2009-2014
Mengniu's Liquid Milk Revenue (by Product), 2010-2014
Mengniu's Liquid Milk Revenue Structure (by Product), 2010-2014
Mengniu's Revenue and Net Income, 2013-2017E
Revenue and Net Income of Bright Dairy & Food, 2009-2014
Revenue of Bright Dairy & Food (by Product), 2009-2014 
Revenue Structure of Bright Dairy & Food (by Product), 2009-2014 
Revenue of Bright Dairy & Food (by Region), 2009-2014 
Revenue Structure of Bright Dairy & Food (by Region), 2009-2014 
Gross Margin of Bright Dairy & Food, 2009-2014  
Gross Margin of Bright Dairy & Food (by Product), 2009-2014 
R&D Costs and % of Total Revenue of Bright Dairy & Food, 2011-2014 
Liquid Milk Revenue and % of Total Revenue of Bright Dairy & Food, 2012-2014 
Revenue and Net Income of Bright Dairy & Food, 2013-2017E
Sanyuan's Revenue and Net Income, 2009-2014
Sanyuan's Revenue (by Product), 2009-2014
Sanyuan's Revenue Structure (by Product), 2009-2014
Sanyuan's Revenue (by Region), 2009-2014
Sanyuan's Revenue Structure (by Region), 2009-2014
Sanyuan's Gross Margin, 2009-2014
Sanyuan's Gross Margin (by Product), 2009-2014
Sanyuan's R&D Costs and% of Total Revenue, 2011-2014
Sanyuan's Liquid Milk Revenue, YoY Growth Rate and % of Total Revenue, 2009-2014
Sanyuan’s Revenue and Net Income, 2013-2017E
Revenue and Net Income of Royal Dairy, 2009-2014
Revenue of Royal Dairy (by Business), 2009-2014
Revenue Structure of Royal Dairy (by Business), 2009-2014
Gross Margin of Royal Dairy, 2009-2014 
Gross Margin of Royal Dairy (by Business), 2009-2014
R&D Costs and % of Total Revenue of Royal Dairy, 2011-2014
Committed Fund-raising Projects of Royal Dairy, 2013
Liquid Milk Revenue, YoY Growth Rate and % of Total Revenue of Royal Dairy, 2009-2014
Revenue and Net Income of Royal Dairy, 2013-2017E
Revenue and Net Income of Yantang Dairy, 2011-2014
Revenue of Yantang Dairy (by Product), 2011-2014
Revenue Structure of Yantang Dairy (by Product), 2011-2014
Revenue of Yantang Dairy (by Region), 2011-2014
Revenue Structure of Yantang Dairy (by Region), 2011-2014
Gross Margin of Yantang Dairy, 2011-2014
Gross Margin of Yantang Dairy (by Product), 2011-2014
R&D Costs and % of Total Revenue of Yantang Dairy, 2011-2014 
Main Research Projects and Content of Yantang Dairy
IPO Fund-raising Investment Projects and Raised Fund Allocation of Yantang Dairy
Capacity of Fund-raising Investment Projects of Yantang Dairy (by Product), 2009-2014 
Revenue of Yantang Dairy from Top 5 Clients and % of Total Revenue, 2012-2014
Procurement of Yantang Dairy from Top 5 Suppliers and % of Total Procurement, 2012-2014
Output, Sales Volume and Sales-output Ratio of Yantang Dairy, 2011-2013 
Revenue and Net Income of Huishan Dairy, FY2011-2014
Revenue of Huishan Dairy (by Business), FY2011-2014
Revenue Structure of Huishan Dairy (by Business), FY2011-2014
Gross Margin of Huishan Dairy, FY2011-2014
Gross Margin of Huishan Dairy (by Business), FY2011-2014
Herd Scale of Huishan Dairy, FY2011-2014
Liquid Milk Revenue and % of Total Revenue of Huishan Dairy, 2011-2014
Liquid Milk Sales Volume of Huishan Dairy, FY2011-2014
Revenue and Net Income of Huishan Dairy, FY2013-2017E
Brand Structure of New Hope Dairy
Revenue of New Hope Dairy, 2008-2014E
Animal Husbandry Distribution of Modern Farming, 2014
Development Course of Modern Farming 
Revenue and Net Income of Modern Farming, FY2010-2014
Revenue of Modern Farming (by Product), 2013-2014
Gross Profit and Gross Margin of Modern Farming, 2013-2014   
Number of Cows of Modern Farming, 2011-2014
Number of Adult Cows and % of Total Cows of Modern Farming, 2011-2014
Liquid Milk Revenue of Modern Farming, 2012-2014 
Distribution of Liquid Milk Sales Centers of Modern Farming      
Liquid Milk KA Distribution Rate of Modern Farming (by Region), 2014 
Revenue and Net Income of Modern Farming, 2013-2017E
Industry Chain of China Shengmu  
Revenue and Net Income of China Shengmu, 2011-2014
Revenue of China Shengmu (by Business), 2011-2014
Revenue Structure of China Shengmu (by Business), 2011-2014
Liquid Milk Revenue and % of Total Revenue of China Shengmu, 2012-2014
R&D Costs of China Shengmu, 2011-2013
Revenue and Net Income of China Shengmu, 2011-2017E
China's Liquid Milk Retail Sales and YoY Growth Rate, 2013-2017E
China's Liquid Milk Output and YoY Growth Rate, 2013-2017E
China's Liquid Milk Retail Sales (by Product), 2013-2017E
China's Liquid Milk Retail Sales Structure (by Product), 2013-2017E
Revenue of Major Companies in China Liquid Milk industry, 2009-2014    
Net Income of Major Companies in China Liquid Milk industry, 2009-2014     
Net Profit Margin of Major Companies in China Liquid Milk industry, 2009-2014     
Gross Margin of Major Companies in China Liquid Milk industry, 2009-2014     
Liquid Milk Revenue of Major Companies in China Liquid Milk industry, 2009-2014    
Market Share of Major Companies in China Liquid Milk industry, 2009-2013

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