|
 |
Demand Investigation of Budget Hotel in China, 2007
|
46.1% of consumers hold moderate attitude towards budget hotel. And 44.6% of consumers are basically satisfied. The remaining 7.3% are dissatisfied.
Consumers with business tasks usually choose the lodging price of RMB150 to RMB224, sharing about 40%. Consumers in Beijing and Shanghai choosing lodging priced at RMB200 to RMB224 have a higher proportion compared to other regions.
The lodging price preferred by consumers on private affairs ranges from RMB100 to RMB224, slightly lower than the lodging price of pubic-affair consumers from RMB150 to RMB174. Consumers in Shenzhen and Chengdu cities who like to choose RMB100-124 lodging have a higher proportion than other cities. Consumers in Shanghai choosing RMB150-174 have a higher proportion than other cities, and consumers in Beijing with choices for RMB200-224 have a higher proportion than other cities.
Public-affair travelers have a strong demand for free broadband accession and printing, copying and fax services as well as commerce meeting rooms. In comparison, private guests have a strong demand for the sending of meals and laundry services, etc.
Both Home inns and Jinjiang Inn are leading listed budget hotel brands of similar guest room scale and branch hotels. But the first mention rate of Home inns stands at 39.4% while that of Jinjiang Inn is only 12.2%. Top Star Hotel enjoys a higher first-mention rate than Motel168. The brand pattern of budget hotels has taken its initial shape but has not fixed its final form.
Satisfaction Degrees of Budget Hotels in Different Cities
Demand of Consumers for Budget Hotels
Required Equipping Facilities for Budget Hotel
1. Recognition and Appraisal of Budget Hotel
1.1 Recognition of Budget Hotel
1.1.1 Lodging Experience
1.1.2 Travel Experience
1.1.3 Urban Difference
1.1.4 Population Background
1.2 Satisfaction Rate of Budget Hotel
2. Demand Standards of Budget Hotel
2.1Understanding and Awareness of Budget Hotel
2.2 Ideal Budget Hotel
2.2.1 The Demand for Economical Use
2.2.2 The Demand for Convenience
2.2.3 The Demand for Joy
2.2.4 The Demand for Cultural Display
2.2.5 Required Facilities of Budget Hotel
2.3 Living Status of Consumers
3. Consumption Behavior of Budget Hotel
3.1Characteristics of Traveling
3.2 Analysis of Lodging Demand
3.3 Analysis of Consumption Pattern
4. Maturity of Major Brands and Brand Advantages
4.1Competition in Budget Hotel Market
4.2 Brand Analysis
4.2.1First Mention Rate
4.2.2 Recall Rate
4.2.3 Recognition
4.2.4 Comprehensive Known Rate
Heard of Budget Hotel or not
Cognition Rate of Different Kinds of Hotel Clients for Budget Hotel
Cognition Rate of Groups with Different Travel Times for Budget Hotel
Cognition Rate of Groups with Different Travel Purposes for Budget Hotel
Cognition Rate of Different Urban Groups for Budget Hotel
Satisfaction Degrees of Consumers towards Budget Hotel
Satisfaction Degrees for Budget Hotels in Different Cities
Satisfying and Dissatisfying Points of Budget Hotel at Present
Consumers’ Understanding of Budget Hotel
The Required Features by Consumers for Ideal Budget Hotel
The Demand of Consumers for Economical Use
The Understanding of Different Consumers on Economic Use
Lodging Standards for Public Affairs
Lodging Standards for Private Affairs
The Demand of Consumers for Convenience
The Demand of Different Consumer Groups for Convenience
What aspects can lead to animated memory?
The Interest of Consumers in Cultural Ideas
Cultural Subjects that Interest Consumers
Facilities Required by Budget Hotel
Description of Living Status
The Outing Travel in Past Year
The outing Times of Travelers in past year
Days of outing
Days of Outing for Different Groups
Changes in Lodging Expenditure
Changes in Lodging Expenditure in Different Cities
Hotel Rooms for Public-Affair Travelers
Hotel Rooms for Different Urban Groups who go on business
Lodging Room for Travel with Private Affairs
Lodging Rooms for Different Urban Groups Outing with Private Affairs
Information Channels for Understanding Hotels
Ways for Hotel Reservation
Decision-making Pattern
Decision-making Patterns of Different Urban Groups
First Mention Rate of Budget Hotel
How many Budget Hotels can You Think of?
Have you heard of the Following Hotels?
Brand Known Pattern of Famous Budget Hotels
Appraisals of Different Hotel Clients
The Ages of Interviewees
The Gender of Interviewees
Educational Background of Interviewees
Family Structure of Interviewees
Occupations of Interviewees
Ownership of enterprises for which Interviewees work
The Industries in which Interviewees are Involved
Cognition Rate of People for Budget Hotel Concept by Sex
Cognition Rate of People for Budget Hotel Concept by Educational Background
Cognition Rate of People for Budget Hotel Concept by Age
Consumers’ Understanding of Hotel
Public Affairs Lodging Standards in Different Cities
Private Affairs Lodging Standards in Different Cities
Animated Memory Interest Points of Different Guests
Matching Facilities Required by Different Guests to be Equipped in Budget Hotel
China Budget Hotel Report, 2009-2010 As of December 31, 2009, China had 3,757 budget hotels in total, up 952 and 33.9% year-on-year, with 412,840 guest rooms, rising 99,910 and 31.9% year-on-year.
China’s Budget Hotel Growth, 2000-2009... China Budget Hotel Market Report, 2008-2009 By Jan.2009, China had 2,805 budget hotels with a total of 312,930 rooms. The top ten were Home Inns, JinJiang Inn, Motel 168 Chain Hotel, 7Days Inn, Hanting Hotel, GreenTree Inn, Super 8 Hotel, ibis ... Investment Report of China Listed Catering and Tourism Companies, 2000-2008 Tourism industry as a new growth point of national economy and a mainstay of leisure economy plays a more and more important role in driving national economic growth. With the improvement of people's ... Statistical Yearbook of China Travel Companies and Star-rated Hotels, 2007 The year of 2006 witnessed a healthy and rapid development of China's travel industry, showing a growth in both revenue and industry performance in various degrees.
1, Size
Number of Travel Companie... China Online Tourism Industry and Listed Tourism Companies Report, 2007-2008 By the end of the first quarter of 2008, China has surpassed the United States of America in terms of the number of netizens, and has become the largest in the world.
Meanwhile, China... China Budget Hotel Report, 2007-2008 By the end of 2007, China has had 1,689 budget hotels and meanwhile, the number of guest rooms has reached 180,000. The main budget hotel chain brands are as the followings, Star of Jinjiang, Home Inn... China Stock Listed Travel Companies Report, 2006-2007 The inbound travel revenue amounted to USD 33.95 billion in China in 2006, up 15.9% y-o-y; domestic travel revenue reached RMB 623 billion, rising 17.9% y-o-y. Growth rate rose 2.1% and 5.7% respectiv... Demand Investigation of Budget Hotel in China, 2007 46.1% of consumers hold moderate attitude towards budget hotel. And 44.6% of consumers are basically satisfied. The remaining 7.3% are dissatisfied.
Consumers with business tasks usually choose the ... In-depth Report of China Tourism Industry, 2007 In 2006, the revenue of China's inbound tourism achieved USD33.95 billion, with a year-on-year growth of 15.9%. The revenue from domestic tourism came to RMB 623 billion, seeing an increase of 17.9% y... Investment Strategy Report of China Tourism Industry, H2 2007 70% revenue of China tourism industry came from home in the past 10 years, and an estimate shows that domestic source revenue will keep growing at more than 15% in the next 2-3 years and at over 12% i... China Tourism Industry Report, 2006 (Updated Version) The China tourism industry has outpaced the GDP growth since 1990.The CAGR of total tourist number and tourism revenue have reached 9.6% and 16.4% respectively since 1993 when the tourism industry cha... China Budget Hotel Report, 2006 The person-time of domestic tourists has now shared over 60% of the total population, which can nearly meet the standard of mass tourism. Moreover, the rapid growth of China's economy has created huge... China Hotel Industry Report, 2007 It was definitely put forward in China's 11th Five-Year Plan to actively develop culture and tourism industries with huge demand potential. Meanwhile, China National Tourism Administration also clarif... China Hotel Market Report, 2006-2007 After twenty years of rapid growth in economy, China has now become one of the world most attractive destination for tourists, which means great opportunities for the development of hotels. China, alo... China Tourism Industry Report, 2006 China had 120.29 million inbound travelers in 2005, increasing by 10.3% than 2004. Among which, foreign travelers were 20.26 million, up by 19.6%, and 100.03 million tourists were from Hong Kong, Maca... China Hotel Industry Report, 2004-2005 The report sums up the development of the global and China's hotel industries in 2004. Through accurate data and full elaboration, it describes the structure of China's hotel industry and competition ... China Tourism Industry Report, 2004-2005 The report sums up the development of the global and Chinese tourism industries in 2004. Through accurate data and full elaboration, it describes the structure of China's tourism industry and competit... China Outbound Travel Market Report, 2004 The report gives a lot of decisive information about China outbound travel. For example, it tackles the following issues : who can afford to travel, what makes the travel industry in China, etc....
|