Global and China CMOS Camera Module Industry Report, 2010-2011
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In 2010, the output value of CMOS camera module increased sharply over 2009, mainly attributable to the following three aspects:

Firstly, the pixel value of mobile phone camera has risen remarkably, and 2-megapixel has become the mainstream. It is expected that 3-megapixel will take the lead in 2011, and 5-megapixel will become the mainstream in 2013.

Secondly, the shipment of smartphone has increased substantially. The camera pixel value of smartphone exceeds 3-megapixel on average, which is far higher than that of ordinary mobile phones.

Thirdly, the all-round promotion of 3G network makes video call possible, bringing a lot of dual-camera mobile phones to the market.

In the field of CMOS sensor in 2010, Omnivision with BSI technology was hailed by Apple and became the exclusive supplier of iPhone. As a result, its shipment and revenue increased substantially, the operating profit increased by more than 15 folds, and its No.1 position in the industry has been further consolidated. In 2011, Apple iPad 2 will adopt dual cameras, and the shipment of iPhone will rise considerably. Apple has ordered all BSI products of Omnivision.

BSI has become a new standard of CMOS sensor. BSI technology was developed by Sony and further promoted by Omnivision through TSMC. Manufacturers like Samsung, SETI and APTINA are following suit. During the technology migration period, the capacity might fall short of the demand, especially in the case of the CMOS sensor for notebook, which makes meager profit and the manufacturers are reluctant to produce. It is expected that the supply of CMOS sensor will be pinched throughout 2011.

In the field of CMOS camera lens, Taiwanese enterprises are becoming stronger despite intensifying competition, while their Japanese counterparts lag behind. Largan Precision has consolidated its dominant position in the industry, way ahead the runner-up, Asia Optical, in revenue. Thanks to Ether Optronics, the mainland-based subsidiary, Asia Optical is getting increased in shipment. Japanese enterprises are engaged in the cut-throat competition with their Taiwanese peers while facing the pressure of JPY appreciation. Most Japanese enterprises are USD10 billion-level giants, and they won’t provide too much support for CMOS camera lens accounting for less than 1% of their revenue. Take KMOT for example, its revenue from CMOS camera lens business in 2010 shrunk to one third of 2009. The same went for Fujinon, and other Japanese enterprises might quit the field.

On the CMOS camera lens market in 2010, Genius Electronic Optical did a great job. In 2005, Genius Electronic Optical was acclaimed because of the glory of Motorola V3 series. In 2006-2009, Genius Electronic Optical suffered hard blows during the consecutive 4 years. But in the second half of 2009, Genius Electronic Optical passed the supplier authentication of Apple, becoming Apple’s second largest supplier of CMOS camera lens. In 2010, the revenue of Genius Electronic Optical rose by nearly 250%. And it is expected that the revenue of the enterprise in 2011 will increase by more than 5 folds over 2009, with the gross margin climbing up to 22% from -3%.

In the field of CMOS camera module assembly in 2010, Foxconn continued to be the leader in this industry. Both Samsung Electro-Mechanics and LG INNOTEK increased their shipment, shoving Sharp from the first place to the third place. With the contracted shipment of Nokia, the shipment of Sharp will decrease further.  

Key CMOS Camera Lens Manufacturers by Shipment, 2010
Source: ResearchInChina

1. Status Quo and Tendency of CMOS Camera Module

2. Downstream Markets of CMOS Camera Module
2.1 Notebook Market
2.2 Tablet PC Market
2.3 China Notebook Market Scale 
2.4 Notebook Industry
2.5 Mobile Phone Market Worldwide
2.6 Mobile Phone Brand Market Share

3. CMOS Image Sensor Industry
3.1 Industry Pattern 
3.2 Samsung/Samsung Electro-Mechanics
3.3 STMicroeletronics
3.4 Sharp 
3.5 Toshiba
3.6 Omnivision

4. CMOS Camera Lens
4.1 Market Occupancy of CMOS Camera Lens Industry
4.2 Shipment of Chinese CMOS Camera Lens Manufacturers, 2011E
4.3 Largan Precision
4.4 Asia Optical
4.5 Sunny Optical Technology (Group) Company
4.6 Samsung Techwin
4.8 KMOT
4.11 MCNEX
4.13 Hitachi Maxell
4.14 Genius Electronic Optical
4.15 Phenix Optical
4.16 Kolen

5. Camera Module Assembly
5.1 Industry Pattern
5.2 Supply Relationship between Mobile Phone Camera Module Manufacturers and Mobile Phone Brands, 2010 
5.3 Shipment of Mobile Phone Camera Module Manufacturers, 2011E
5.4 Lite-On Semiconductor Corporation
5.5 Chicony
5.6 Vista Point Technologies
5.7 Hon Hai
5.9 Mitsumi Electric
5.10 Truly Semiconductors
5.11 BYD Electronic
5.12 Lite-On Technology Corporation

6. Voice Coil Motor (VCM)
6.1 Brief Introduction
6.2 Industry Pattern 
6.5 Nidec Sankyo Corporation
Global CMOS Camera Module Shipment by Application, 2007-2013
Packaging Modes of CMOS Camera Modules, 2006-2012
Schematic Diagram of Wafer-based CMOS Camera Module
Manufacturing Process of Wafer-based CMOS Camera Module
TSV-type CMOS Image Sensor Wafer Shipment, 2006-2012
Mobile Phone Camera Module Industrial Chain
Global Notebook Shipment and Growth Rate, 2007-2013
Shipment of Major Notebook Manufacturers in the World, 2010-2011
Shipment of Netbook, iPad and Tablet PC, 2008-2012
Notebook Shipment in China, 2003-2011
Market Shares of Major Notebook Manufacturers in China (by Shipment), 2009-2010
Relationship between Notebook Brands and OEMs in the World, 2010 
Relationship between Notebook Brands and OEMs in the World, 2011 
Global Distribution of Camera Phones by pixel, 2007-2013
Shipment of Mobile Phones with Auto Focus Cameras, 2007-2013
Global Mobile Phone Shipment, 2007-2014
Global Mobile Phone Shipment and Annual Growth Rate, Q1 2008-Q4 2010
Distribution of Global Mobile Phone Shipment by Region, Q1 2007-Q2 2010
Distribution of Global Mobile Phone Shipment by Technology, Q1 2007-Q2 2010
Distribution of Global CDMA / WCDMA Mobile Phone Shipment by Region, 2006-2010
Shipment of Major Mobile Phone Brands in the World, Q1-Q4 2010
Market Shares of Major Mobile Phone Brands by Revenue in the World, Q1 2009–Q3 2010 
Global Shipment of Smart Phone Operating Systems, Q3 2010
Market Shares of CMOS Image Sensor Manufacturers in the World (by Shipment), 2009
Market Shares of CMOS Image Sensor Manufacturers in the World (by Revenue), 2009
Market Shares of CMOS Image Sensor Manufacturers in Mobile Phone Field in the World (by Shipment), 2009-2010
Market Shares of CMOS Image Sensor Manufacturers in Surveillance Field in the World, 2009-2010
Revenue of Samsung Electro-Mechanics by Product, Q1-Q2 2007, Q3-Q4 2009, Q4 2010
Camera Module Sales Revenue of Samsung Electro-Mechanics and Operating Profit of Its OMS Division, Q1 2008-Q4 2010
Mobile Phone Camera Module Revenue of Samsung Electro-Mechanics by Pixel, 2010
Mobile Phone Camera Modules of Samsung Electro-Mechanics 
STMicroelectronics’ CMOS Image Sensors
Sharp’s CMOS Camera Modules
Common Features of Toshiba’s CMOS Image Sensors
Roadmap of Toshiba’s CMOS Image Sensors
Schematic Diagram of Toshiba’s Through-Silicon-Via Camera Module
Shipment of Omnivision, FY2002-FY2011
Omnivision’s Revenue by Application, Q1 FY2010-Q2 FY2011
Revenue and Gross Margin of Omnivision, FY2005-FY2011
Revenue and Operating Margin of Omnivision, FY2005-FY2011
Revenue of Omnivision by Region, FY2008-FY2010
Distribution of Omnivision’s Assets by Region, FY2008-FY2010
Omnivision’s Products
Supply Chain of Omnivision
Omnivision’s Products by Application, Q1 FY2009-Q1 FY2010
Revenue and Gross Profit of Micron, FY2004-FY2009 
Revenue of Micron by Product, FY2006-FY2010
Aptina’s Products
Market Shares of Major CMOS Camera Lens Manufacturers by Shipment, 2009
Market Shares of Major CMOS Camera Lens Manufacturers by Revenue, 2009 
Market Shares of Major CMOS Camera Lens Manufacturers by Shipment, 2010
Market Shares of Major CMOS Camera Lens Manufacturers by Revenue, 2010
Market Shares of Mobile Phone Camera Lens (above 3 megapixels) Manufacturers, 2009-2010
Market Shares of Mobile Phone Camera Lens (1-3 megapixels) Manufacturers, 2009
Market Shares of Mobile Phone Camera Lens (below 1 megapixel) Manufacturers, 2009
Shipment of Chinese CMOS Camera Lens Manufacturers, 2011E
Revenue and Gross Margin of Largan, 2004-2011
Revenue and Operating Margin of Largan, 2004-2010
Revenue and Gross Margin of Largan, Q1 2009–Q4 2010
Revenue and Operating Margin of Largan, Q1 2009–Q4 2010
Revenue of Largan by Product, 2005, 2008, 2009 and 2010
Mobile Phone Camera Module Shipment of Largan by Pixel, 2006-2010
Largan’s Clients, 2008
Largan’s Clients, 2009
Largan’s Clients, 2010
Largan’s Products 
Revenue and Gross Margin of Asia Optical, 2004-2010
Revenue and Operating Margin of Asia Optical, 2004-2010
Revenue of Asia Optical by Product, 2007-2009
Mobile Phone Camera Modules of Asia Optical
Shareholding Structure of Sunny
Revenue and Gross Margin of Sunny, 2004-2010 
Sunny’s Revenue by Product, 2007-H1 2010 
Sunny’s Revenue by Application, 2007-H1 2010
Gross Margin of Sunny by Division, 2008-H1 2010
Sunny’s Major Clients
Capacity of Sunny, 2007-H1 2010
Capacity Utilization of Sunny, 2007-H1 2010
Mobile Phone Camera Modules of Sunny
Revenue and Gross Margin of Samsung Techwin, 2005-2011 
Revenue of Samsung Techwin by Product, 2009-2010
Revenue and Operating Margin of Samsung Techwin, Q1 2009–Q4 2010
Revenue of Samsung Techwin by Division, Q1 2009–Q4 2010
Operating Profit of Samsung Techwin by Division, Q1 2009–Q4 2010
Revenue and Operating Margin of Kmot, FY2005-FY2010
Mobile Phone Camera Modules of Kantatsu
Revenue and Gross Margin of Sekonix, 2002-2011
Sekonix’s Revenue by Product, 2009-2011
Sekonix’s Revenue by Pixel, 2008-2014 
Mobile Phone Camera Modules of Sekonix
Organizational Structure of Mcnex
Revenue of Mcnex, 2005-2010
Production Capacity of Mcnex
Major Clients of Mcnex
Product Roadmap of Mcnex, 2009-2010
Mcnex’s Products
Revenue and Operating Profit of Tamron, 2006-2011
Revenue of Tamron by Product, FY2007-FY2010 
Operating Profit of Tamron by Product, FY2007-FY2010 
Revenue and Gross Margin of Genius Electronic Optical, 2005-2011
Revenue and Operating Margin of Genius Electronic Optical, 2005-2011
Revenue of Genius Electronic Optical by Pixel, 2009-2011
Shipment of Genius Electronic Optical by Pixel, 2009-2011
Average Prices of Mobile Phone Lens, 2009-2011
Revenue of Genius Electronic Optical by Pixel, Q1 2009-Q2 2010
Revenue and Net Income of Phenix Optics, 2007-2011
Mobile Phone Camera Lens of Phenix Optics
Revenue and Operating Profit of Kolen, 2007-2010
Roadmap of Kolen 
Shipment of Major Mobile Phone Camera Module Manufacturers, 2010
Relationship between Mobile Phone Camera Module Manufacturers and Mobile Phone Brands, 2010
Major Camera Module Suppliers of Nokia, 2009 
Major Camera Module Suppliers of Samsung, 2009 
Major Camera Module Suppliers of LG, 2009
Major Camera Module Suppliers of Sony Ericsson, 2009 
Major Camera Module Suppliers of Motorola, 2009
Shipment of Mobile Phone Camera Module Manufacturers, 2011E
Revenue and Gross Margin of Lite-On Semiconductor Corporation, 2003-2010
Revenue and Operating Margin of Lite-On Semiconductor Corporation, 2003-2010
Organizational Structure of Lite-On Semiconductor Corporation
Revenue of Lite-On Semiconductor Corporation by Business, 2008-2010
Mobile Phone CMOS Camera Modules of Lite-On Semiconductor Corporation
Revenue and Gross Margin of Chicony, 2005-2010
Revenue and Operating Margin of Chicony, 2005-2010
Revenue of Chicony by Product, 2008-2010
Revenue and Operating Margin of LG Innotek, 2006-2011
Revenue of LG Innotek by Product, 2009-2012
Camera Module Revenue of LG Innotek, Q4 2009-Q4 2010
Revenue and Operating Margin of Mitsumi Electric, FY2006-FY2011
Revenue of Mitsumi Electric by Product, FY2006-FY2010
Key Financial Data of Chinese Subsidiaries of Mitsumi Electric, 2008
Organizational Structure of Truly Semiconductors
Production Capacity of Truly Optoelectronics
CSP Capacity of Truly Optoelectronics
COB Capacity of Truly Optoelectronics
Mobile Phone Camera Module Roadmap of Truly Optoelectronics 
Notebook Camera Module Roadmap of Truly Optoelectronics
Automotive CMOS Camera Module Roadmap of Truly Optoelectronics
Camera Modules of BYD
Organizational Structure of Lite-On Technology
Revenue and Operating Margin of Lite-On Technology, 2005-2010
Visual View of VCM 
Cross-sectional View of VCM
Revenue and Operating Margin of Shicoh Motor, 2005-2010
Revenue and Operating Profit of Hysonic, 2006-2011
Revenue and Operating Margin of Nidec Sankyo
Revenue and Operating Profit of Nidec Sankyo, Q1 FY2009-Q2 FY2010
Revenue of Nidec Sankyo by Product, FY2010

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