In 2009, China’s online shopping market has seen rapid development so far, and the ratio of online shopping transactions to total retail sales of social consumer goods increased to 1.6% and 1.9% respectively in 2009 Q1 and Q2 from 1.3% in 2008. In addition to consumer’s increasingly preference to online shopping, financial crisis is also in favor of online shopping development.

A growing number of Chinese netizens are accustomed to online shopping due to its apparent price and convenience. Currently, around one in four netizens in China select online shopping, while it is two in three netizens in countries with high Internet penetration such as European countries, the United States and South Korea. Therefore, the potential of China’s online shopping market has not been fully liberated yet.

According to data from authoritative organizations such as CNNIC, the report elaborates the development and influencing factors of China’s online shopping industry, analyzes the market size, layout, regional distribution, and market share of online shopping websites. In addition, it focus on analysis of the 19 websites, in point of market share, acquired venture capital, logistics, performance, and competitiveness, as well as probes into future development trend of China’s online shopping industry.