China to examine ads using officials to promote products - ResearchInChina

Date:2006-12-31     Source:jinxiajinxia  Text Size:

China will examine advertisements displaying the words and images of government leaders used for promotion of products.

The inspection will focus on shopping malls, franchise houses and restaurants that may display words and photos of government officials to underline the credibility of their products and possibly mislead their customers.

China's Advertising Law prohibits advertisements carrying words and images of governmental organizations and officials.

Local branches have found few illegal representations in the popular media, but the enterprises selling directly to customers are operating freely.

Illegal representations would result in prosecution.

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