Prices for 32-inch LCD TVs are likely to fall below NT$20,000 (about US$609) by the end of 2007. The average prices for the segment currently stay at NT$23,900-26,900.With the price reduction, the 32-inch segment will further squeeze the market share of the 20-inch-class segment in Taiwan.

The mainstream size of LCD TVs in Taiwan last year was 32-inch, which accounts for 60-70% of the market. However, Cheng predicted that 40- and 42-inch ones will grow to account for 15% of the overall LCD TV sales in Taiwan in 2007, compared to 8% last year.

It is predicted prices for 42-inch LCD TVs will drop below NT$40,000 by year-end. The average prices for 32-inch LCD TVs are 499-699 euros (about US$647-906) and US$500-700, respectively, in Europe and North America at present. Prices for the segment are now 5,000 yuan (about US$643) now in China.

With Chi Mei Optoelectronics (CMO) panel, the 32-inch TV features a resolution of 1,366x768, a brightness of 500 nits and a contrast ratio of 1,000:1.

Taiwan market: LCD TV price comparison, Jan 2006 (NT$)
Brand	32-inch	37-inch	40-inch	42-inch	50-inch
Sony	44,990-69,990	-	79,990-129,000	-	-
Panasonic	34,900	49,000*	-	64,900-89,900*	14,9000*
LG	32,900	59,900	-	49,000-79,900*	11,9000-129,000*
Samsung	46,900	-	69,900	79,990	-
Toshiba	32,900	54,900	-	69,900	-
Sharp	39,900	64,900	-	-	-
Pioneer	-	-	-	119,000*	199,000-349,000*
BenQ	32,900	54,900	-	-	-
Tatung	37,900	57,900	-	-	-
Kolin	27,900	42,900	54,900	69,900
Sampo	26,900	39,900	-	-	-
Teco	26,900	42,900	52,900	69,900	-
Chimei	27,900	44,900	-	-	-