The Philippines needs to capitalize on high-spending Chinese tourists to see further growth in the country's tourism sector. China is the new source of tourists mainly because Chinese are big spenders. It will be the key factor in the growth of tourism in the Philippines. The market of Chinese tourists are described as investing consumers as the purchasing power of a single Chinese buyer will equal that of four to five tourists combined.

The Chinese don't just buy for themselves. When they buy a camera for example, they buy in fours of fives. They spend 10 times more than the Americans and Japanese.

Apart from being "big" spenders, the Chinese are also known worldwide as "big" investors who venture into factories, electronics and jewelry.

The Chinese have an influence in the global travel market. The Lunar New Year is the biggest festival of the year for ethnic Chinese communities around the world and it is also a traditional time for family reunions.

A large number of Chinese is expected in popular tourist destinations, such as Phuket in Thailand, and Bali, Indonesia.