Customers should not have to wait such a long time at their local banks. That's the conclusion by the Banking Association at a meeting on Sunday.
The Association is asking over three million banking staff across the country to provide better customer service. It also wants the banks to reduce average waiting time by May.
However, the Banking Association says long lines are only the tip of the iceberg in an industry where customer service is generally poor. It has recommended banks to begin tackling the problem by providing more training to their staff.
Of course, domestic banks have long realized that improving the quality of their service is key to competing with their foreign counterparts. And yet, despite the vows of major bank officials to make improvements quickly, there's still a long way to go for many of these banks.