Taiwan-based second-tier notebook maker Clevo, in view of much smaller than expected shipments of 320,000 and 330,000 notebooks in the first and second quarter, respectively, will hold an internal conference for an adjustment to its operation strategy.

One of the adjustments that the company is expected to discuss is about its product lineup, which is expected to be changed from volume focused to higher profitability, according to a company executive.

During the conference, the company is also expected to downwardly adjust its original notebook shipments 2010 forecast of two million units.

Meanwhile, the company continues to expand its channel retailing business in China. Clevo's partially-invested department store will soon open a branch store in Chengdu, China, while its fully-owned Buynow IT mall will open two more chains by the end of this year, helping Buynow's total store number reach 22 nationwide in China.

Clevo expects its 2010 revenues coming from Buynow will reach NT$5 billion (US$155.79 million), up 30% on year, while its profits will also have chance increase 20% on year. For 2015, the company is aiming to increase the total store number to 50.