Nvidia on October 21 announced price cuts for three GeForce GTX 460 GPUs of 12.6-15.1%, and for 470 chips of 25.8%, according to Taiwan-based card makers.
The price reduction is to cope with potential competition from Radeon HD 6000-series cards to be launched by AMD on October 22, the sources analyzed.
| Nvidia: Price cuts (US$) |
| Code name | Original price | New price | % reduction |
| GeForce GTX 460 | OC | 239 | 209 | 12.6% |
| 1GB | 229 | 199 | 13.1% |
| 768MB | 199 | 169 | 15.1% |
| GeForce GTX 470 | 349 | 259 | 25.8% |
Source: Industry sources, compiled by Digitimes, October 2010