AOpen has seen successful sales of its digital signage in the US market through cooperation with sales agent Ingram Micro, and began to tap the Taiwan market through cooperation with local retail channel Genuine C&C in mid-2010. Now it is negotiating cooperation with distributors to tap the market potential in China, according to the company.

AOpen was a pure PC component maker when it was founded and entered the digital signage business in 2007. As the company is gradually turning its focus to the new business, it has started to see improved performance. The company achieved consolidated revenues of NT$593 million for the third quarter of 2010 with gross margin above 20% and turned from losses to profitability. As the company is seeing strong performance in both October and November, the company expects to stay profitable for the fourth quarter.

AOpen pointed out that China has been working aggressively on its transportation infrastructures as well as building new hotels, and as these basic structures are generating a large amount of demand for display devices and digital signage, the company is aiming to grab these opportunities.

As for its existing markets, AOpen is currently making aggressive contact with US- and Taiwan-based coffee chains for orders.

AOpen digital signage
Photo: Yen-Shyang Hwang, Digitimes, November 2010