Taiwan-based channel distributor Synnex Technology International on November 11 announced that it has formed a marketing alliance with Indonesia-based PT Metrodata Electronics (ME) by investing 150 billion Rupiah (US$16.88 million) to acquire a 50% stake in PT Metrodata E Bisinis, a member of ME, in a bid to strengthen its marketing.
ME is the largest IT product marketing group in Indonesia and Metrodata E Bisinis is the largest IT channel distributor there, Synnex Technology indicated. The acquisition of the stake will be through Metrodata E Bisinis's issuing 150,000 new shares at one million Rupiah per share for subscription by Synnex Technology.
This is Synnex Technology's next step to expand its business operations in the Asia Pacific region following establishment of overseas marketing networks in China, Australia, Thailand, India and Turkey, the company pointed out. Among Asia Pacific countries, Indonesia is the fastest growing IT market with an average annual growth of 24% in the past five years, Synnex Technology indicated.