Sony expects 3D TV shipments in fiscal 2010 (ended March 2011) to reach 10% of its total LCD TV shipments of 25 million units, and the shipment share is expected to increase to 40% in fiscal 2012, according to Kenji Sakai, chairman and managing director of Sony Taiwan.

Sony has set up six experience centers for 3D displays at Taiwan's ongoing IT Month from December 4-12. The "Sony 3D World" promotion features "3D LED Stage," "3D Cinema," Sports Bar - 3D Stadium," "Music Cafe - 3D Music Store," "Auto Shop - 3D Game Zone" and "3D "Photo Life."

Kenji added that Sony is looking to become the leading vendor in the 3D market and the company has set up a 3D technological center in order to boost the popularity of 3D products.

Kenji noted that Sony's outsourcing orders are expected to reach 50% of its total LCD TV shipments in fiscal 2010. Market sources said that the value of Sony's outsourcing will reach US$15 billion in fiscal 2010.