Ray Chen, president of notebook maker Compal Electronics, at a meeting of the Taipei Computer Association (TCA), expressed his optimism toward the notebook industry in 2011 and noted that Compal will mainly focus on profitability and will no longer push only shipment volumes.

Chen explained his previous statements that the notebook industry will continue to fall in 2011 were to point out that if everybody continues to compete over price, nobody will benefit. Although Chen was unwilling to forecast the company's performance in 2011, he pointed out that the company should see good performance during the Lunar New Year holidays; however, there may still be some variables such as weather that might damage its performance.

As for whether Compal will be able to achieve consolidated revenues over NT$1 trillion (US$33.13 billion), Chen said he is confident and believes the company will achieve the goal smoothly. Since Compal is estimated to see its annual revenues reach NT$850-860 billion in 2010, if Compal is able to achieve 20% growth on year, the company will be able to reach its target, market watchers pointed out.

As for competition from EMS providers such as Foxconn Electronics (Hon Hai Precision Industry), Chen said that the company is not concerned about them any more. The company will focus on negotiations with its clients as well as upstream partners to minimize the impact from Taiwan's rising exchange rates.