Intel cuts Huron River discounts to notebook brands to digest Calpella inventory - ResearchInChina

Date:2010-12-13liaoyan  Text Size:

Despite that Intel's latest Huron River platform for notebooks will hit the market in less than a month, first-tier notebook brands including Asustek Computer, Hewlett-Packard (HP), Dell and Acer will continue to push Calpella-based as their major sales driver for the next three months since Intel is reducing their discounts for Huron River components, according to sources from notebook brands.

Because Intel's Calpella inventory levels are still rather high, while channel sales are not performing as strongly as expected. Intel's strategy of reducing discounts is expected to effectively digest its Calpella inventory.

As a result, brand vendors' shipment proportion for Huron River-based notebooks before February of 2011 is expected to remain low.

However, since Intel's strategy has seriously disrupted vendors scheduling while most consumers are already waiting for the new models to appear in the channel, the sources have expressed their concerns about demand for Calpella-based models for the next three months, while upstream component suppliers and notebook makers may also see their shipments for the next two months affected.

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