Through continue dropping prices and demand from emerging markets, the LCD TV market is expected to reach over 210 million units in 2011, up from 180 million units in 2010.

Samsung Electronics remain as the leading vendor with 35 million LCD TVs and almost 40 million flat panel units with plasma TVs included in 2010, while LG Electronics followed with 25 million LCD TVs. Samsung aims to ship 45 million LCD TVs in 2011, while LG aims to ship 35 million units.

For Japan-based vendors, Toshiba exceed Sharp and becoming the second largest Japan-based vendor, while Sony remain top in 2010. Toshiba is expected to ship almost 13 million LCD TVs in 2010 through its strategy in controlling prices, channels and OEM, while Sharp is expected to ship around 12 million units.

Looking into 2011, despite doubts for the overall Europe and US economic, LCD TV shipments are expected to reach 210 million units in 2011 due to demand for LCD TVs from emerging market is surging, as well as new technologies such as Internet TV or 3D TV.

Through orders from Philips, Toshiba, China-based vendors and channel vendors, TPV Technology will remain the leading OEM for LCD TV in 2011 with over 20 million shipments, while shipments from other OEM players such as Foxconn Electronics (Hon Hai Precision Industry), Compal Electronics and Wistron are also expected to continue to increase due to orders from vendors. Foxconn is expected to follow in second with 15-18 million units in shipments.

With Sony gearing up for the competition in 2011 and aiming to ship around 35 million units, Wistron is expected to benefit as Sony may release more mid-range to entry-level models for outsourcing.

Compal is expected to benefit from the rising outsource orders from Toshiba, while BriView Electronics reportedly landed small volume orders from Panasonic, in addition to its existing orders from Toshiba.