Asustek Computer expects to ship 1.5-2 million tablet PCs to account for 10% all non-iPad tablet PCs shipped globally in 2011, according to the company at a February 11 investors conference.
Launching its first tablet PC, the 12.1-inch Wintel-platform Eee Slate EP121, in January 2011, Asustek will further launch 10.1-inch Eee Pad Transformer EP101 equipped with Nvidia Tegra 2 and Android 3.0 (Honeycomb) in April, 10.1-inch Eee Pad Slider EP102 equipped with Nvidia Tegra 2 and Android 3.0 in May as well as 7-inch 3G-enabled Eee Pad MeMo EP71 equipped with Qualcomm Snapdragon and Android 3.0 in June 2011, the company indicated.
In addition to tablet PCs, another business focus in 2011 is to make forays into emerging markets, with Brazil to be the first and India the second, Asustek pointed out.
In the first quarter of 2011, demand in the China market will rebound to a peak in March while the Europe market will turn to the off-season and consequently sales revenues are expected to drop by 10% on quarter, Asustek indicated. The 2010 sales revenues were based on the exchange rate of NT$31.52 against the US dollar, while the rate for 2011 is about NT$29. As a result, the 2011 sales revenues are expected to increase from 2010 by at least 20% based on the US dollar but by 10% only based on the Taiwan dollar, Asustek pointed out.
| Asustek: Percentage breakdown of revenues, 2010 |
| by product line | by region |
| Notebook PCs | 56% | Europe | 43% |
| Eee PCs | 16% | Asia | 40% |
| Motherboards, cards | 16% | Others | 17% |
| Handsets | 1% | | |
| Others | 11% | | |
Source: Company, compiled by Digitimes, February 2011
| Asustek: Shipment targets for main product lines, 2011 (m units) |
| Product line | 1Q11 target | Q/Q | 2011 target | Y/Y |
| Motherboards | 5.4 | (3.6%) | 22.7 | 5.0% |
| Notebooks | 2.8 | (9.7%) | 14.0 | 28.4% |
| Eee PCs | 1.4 | (6.7%) | 6.0 | 0% |
Source: Company, compiled by Digitimes, February 2011
| Asustek: Financial report for own-brand business operation, 4Q10 (NT$b) |
| Item | 4Q10 | 2010 | Y/Y |
| Revenues | 83.687 | 321.297 | 29.46% |
| Gross margin | 15.11% | 13.62% | 2pp |
| Operating profit | 3.856 | 13.641 | 202.80% |
| Net profit | 4.021 | 16.488 | 32.13% |
| Net EPS (NT$) | 6.52 | 26.72 | |
Source: Company, compiled by Digitimes, February 2011