Vizio maintains leading position in North America LCD TV market in 2010 - ResearchInChina

Date:2011-02-25liaoyan  Text Size:

Vizio is expected to remain in the top position in the North America LCD TV market in the 2010, according to Amtran Technology, a major maker of LCD TVs for Vizio.

Amtran noted that Vizio's market share in the North America LCD TV market was higher than that of Samsung Electronics and is ranked number one for 2010, the second year for Vizio to rank in the top position. The main reason for Vizio to remain as number one was its significant sales in the fourth quarter of 2010, exceeding Samsung's shipments by over 500,000 units. Vizio accounted for 27.6% of the North America LCD TV market in the fourth quarter of 2010, according to iSuppli data.

Unlike other makers and retailers, Vizio is optimistic about the 3D TV and Internet-connected TV markets and is actively launching products. In the meantime, Vizio's strategy for introducing high-end but average-priced products continues to work and is helping Vizio beat its competitors.

The increasing sales of Vizio's LCD TVs in the North America market also helped to generate shipments for Amtran. Amtran noted that the company aims to ship seven million LCD TVs in 2011.

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