With shipments of smartphones, tablet PCs and e-book readers expected to increase significantly in 2011, revenue share of new applications is expected to increase to 30% of BenQ's total revenues in 2011, up from 20% in 2010, according to Qisda executive VP Hermit Huang.

Tablet PC now is a complete industry and future growth can be expected with IT and handset vendors competing in the market. Current tablet PCs come in two major systems, Wi-Fi and/or 3G, and Qisda currently focuses on 3G technology and may expand into Wi-Fi in the future. Currently, Qisda provides 5- and 7-inch products and is developing 10-inch products.

Qisda shipped about 300,000 smartphones and tablet PCs in 2010 and about 300,000 e-book readers, with over double growth in shipments in the fourth quarter of 2010, driving revenue share of the new application segment to 27%.

Looking into the first quarter of 2011, Qisda indicated that monitor shipments are expected to drop by 5% sequentially due to seasonality, however, shipments of projectors are expected to increase 7-8% sequentially while shipments for other products are expected to remain flat. Overall revenues in the first quarter of 2011 are expected to increase on year.

Despite increasing shipment share of new applications, Qisda aims to ship 16.5 million LCD monitors in 2011, an over 10% on year growth, and revenue share for the year to drop to 50-60%.

Qisda expects projector shipments to increase by 20% on year in 2011 to 1.25-1.3 million units.