With sales in China, the middle East, and Asia Pacific regions, BenQ aims to boost its LCD TV sales to 400,000-500,000 units in 2011, up from 200,000-30,000 units in 2010.

Taiwan will be one of the major markets in 2011 and it plans to launch larger-size LED-backlit LCD TVs in the first half of 2011, and expects LED-backlit models to account for 40% of the total shipments in Taiwan. In the second half of the year.

BenQ has announced plans to launch 37-, 42- and 46-inch LED-backlit TVs with AU Optronics' (AUO's) anti-reflection coating technology.

LCD TV is the most important product line in the Taiwan market, and LED-backlit monitor shipments have reached 60% of BenQ's total LCD monitor shipments in Taiwan and 40% for LED-backlit TVs.

Taiwan's LCD TV market is expected to reach 1-1.1 million units in 2011, of which LED-backlit models are expected to account for 30% of shipments in the first half of the year, and increase to 50% in the second half, boosting the average shipment share for the year to 40%. BenQ aims to become a top-three LCD TV vendor in Taiwan in 2011 with 11-12% market share, which is about 120,000 units in shipments.

BenQ TV
Photo: Siu Han, Digitimes, March 2011