Recently, Jaguar Land Rover and Chery basically finished negotiation on joint venture issue. Jaguar Land Rover plans to realize local production of Jaguar and Land Rover within 2012.

The tremendous potential and rapid growth of luxury cars in China has attracted increasing investment of foreign car manufacturers. In Jan.- Sept. 2011, car sales volume increased by 3.5% YoY in China, wherein the growth rate of luxury car increased over 40%. Meanwhile, car brands that have realized local production performed well in Jan.-Sept., such as Audi, BMW and Mercedes Benz, of which sales volume reached 190,655, 133,417, 47,081 units respectively in China.

Other luxury car brands hold optimistic views over Chinese market and released investment plans in 2011. Volvo started construction of 2 production bases in Daqing Heilongjiang province and Chengdu Sichuan province. According to its sales plan, its sales volume will reach 200 thousand units in China by 2015. For Lexus, it aims to double the sales volume in China in 2013 and reach 100,000 units.

Apart from establishing joint venture project in China, Jaguar Land Rover set up training center, auto parts distribution center, and sales outlets in China.