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Index>>Public Sector>>Retailing

China Toy Market Report, 2007-2008

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According to China National Bureau of Statistics, the accumulative industrial output value of China toy manufacturing industry amounted to CNY95.372 billion in 2007 (at current price), and the accumulative sales revenue and profit amounted to CNY79.695 billion and CNY1.753 billion respectively during Jan to Nov, 2007.

Consumer's Favor to various Toys in 2007

Source: ResearchInChina

Top Ten Festival Toys Based on Internet Search, 2007
玩具2.gif
Source: ResearchInChina

China toy market will grow at the pace of 40% annually; the sales will exceed CNY100 billion by 2010.

According to the statistics from National Bureau of Statistics, General Administration of Customs, Ministry of Commerce, Light Industry Statistics Bureau, China Business Information Center, China Toy Industry Association, and China Industry Research Website, this report made a depth analysis on China toy market including: development of relevant industries, operational statistics, import and export, overall market development, development in key regions, and investment situations.

1 Overview of Toy Industry
1.1 Definition and Classification
1.1.1 Toys
1.1.2 Intelligent Toys
1.1.3 Adult Toys
1.1.4 Child Toys
1.1.5 Folk Toys
1.2 Development Courses
1.3 Position and Function of Toys in China Cultural Development History

2 Developments of Relevant Industries
2.1 Animation Industry
2.1.1 Definition and History
2.1.2 Origination and Problems
2.1.3 China Animation Industry Has Shown Prosperous Future
2.1.4 Growing China Animation Industry
2.1.5 Golden Ten Years, 2006-2016
2.1.6 Development Modes
2.1.7 Development Systems
2.1.8 China Animation Zone
2.1.9 Four Major Problems
2.1.10 Promoting Health Development
2.2 China Game Industry
2.2.1 Development of Game Machines
2.2.2 Huge Development Potential of China Online Game Industry
2.2.3 Lack of Designers
2.2.4 Original Online Games Controls the Market
2.2.5 Calls for Balance Industry Chain
2.2.6 Organizational Reform Analysis
2.2.7 Origination is the Keystone to Promote China Game Industry

3 Development of China Toy Industry
3.1 Overview
3.1.1 China Controls the World’s Toy Manufacturing
3.1.2 Huge Consumption Potential
3.1.3 Various Consumption Demands
3.1.4 Short of Adult Toys
3.2 Towards Chinese Characteristic Innovation Road
3.3 Influence of Fuwa
3.4 Toy Recalls in 2007
3.4.1 Recalls in Europe & America, 2007
3.4.2 Toy Recalls Promotes the Improvements of Quality Testing
3.4.3 Europe and America Raises Entry Barriers
3.5 Problems and Countermeasures
3.5.1 Main Factors Restricting China Toy Industry Development
3.5.2 Existing Troubles
3.5.3 Development Strategies
3.5.4 Countermeasures

4 Operations Analysis in 2007
4.1 Production and Sales
4.1.1 Output
4.1.2 Total Output Value of Industry
4.1.3 Sales Revenue
4.2 Cost
4.2.1 Sales Cost
4.2.2 Sales Expense
4.2.3 Management Expense
4.2.4 Financial Expense
4.3 Assets and Liabilities
4.3.1 Total Assets
4.3.2 Total Liabilities
4.3.3 Ratio of Assets to Liabilities
4.3.4 Rate of Capital Value-preserved and Value-adding
4.4 Scale
4.4.1 Number of Companies
4.4.2 Average Number of Employees
4.5 Performance
4.5.1 Total Profit
4.5.2 Ratio of Pre-tax Profit to Gross Output Value
4.5.3 Ratio of Profits to Cost
4.5.4 Rate of Pre -tax Profit to Capital
4.5.5 Capital Occupation Rate for Finished Products
4.6 Loss
4.6.1 Number of Loss Companies in 2007
4.6.2 Total Loss
4.7 Top Ten Companies According to Sales Revenue

5 Main Economy Indices of Companies by Various Scale and Economy Type, 2007
5.1 Main Economy Indices by Various Scales
5.1.1 Large Companies
5.1.2 Medium-size Companies
5.1.3 Small Companies
5.2 Main Economy Indices by Economy Type
5.2.1 State-owned Companies
5.2.2 Collective Companies
5.2.3 Cooperative Shares Companies
5.2.4 Private Companies
5.2.5 Foreign-funded, Hong Kong, Taiwan and Macau-invested Companies

6 Imports and Exports, 2007-2008
6.1 Export Analysis
6.1.1 Export Market
6.1.2 Export Features
6.1.3 Continuous RMB Appreciation Squeezed Export Profit
6.1.4 Increasingly Fierce Competition
6.1.5 New Challenge from EU
6.1.6 Four Factors Influencing Toy Export
6.2 Import and Export by Toy Types, 2007-2008
6.2.1 Toys with Wheels for Child Riding
6.2.2 Doll
6.2.3 Entertainment Model and Intelligent Toys
6.2.4 Toys for Entertainment Place, Table Games and Indoor Games
6.2.5 Festival Articles, Other Entertainment Articles

7 Market Developments
7.1 Overall Toy Market
7.1.1 Development Overview
7.1.2 Rapid Annual Growth Margin
7.1.3 Adult Toy Market to be developed
7.1.4 Sales Strategies for Retail Market
7.1.5 Five New Trends
7.2 Children Toy Market
7.2.1 Classification
7.2.2 Sales Characteristics
7.2.3 Consumers
7.2.4 Competitiveness
7.2.5 Marketing Strategies
7.3 Adult Toy Market
7.3.1 Infinite Business Opportunity
7.3.2 Market Blanks
7.3.3 High-tech Adult Toys will be Popular
7.3.4 Consumer Favorites
7.3.5 Lag Designs
7.3.6 Lack of Innovations
7.3.7 Business Opportunities
7.4 Toys for Aged People
7.4.1 Development
7.4.2 Huge Demand Potential
7.4.3 Market Blanks
7.4.4 Marketing Strategies
a. Product Strategy
b. Advertising Strategy
c. Price Strategy
d. Sales Promotion

8 Sub-industries Analysis
8.1 Plush Toys
8.1.1 Overview
8.1.2 Quietly Emerging of Plush Toys
8.1.3 Material Problems
8.2 Wooden Toys
8.2.1 Introduction
8.2.2 Innovations
8.2.3 Strong Demands
8.3 Plastic toys
8.3.1 Ending Low-price Competition Era
8.3.2 Influence of Sharp Increase in Oil Price
8.4 Electronics Toys
8.4.1 Intelligent Electronics Toys are Popular
8.4.2 Development Prospect
8.4.3 Influence of ROHS
8.5 Intelligent Toys
8.5.1 Becoming the Mainstream
8.5.2 Calling for Intelligent Standards
8.5.3 To be Energetically Developed

9 Key Regions
9.1 Guangdong Province
9.1.1 Recall Waves still can’t Stop Export Growth
9.1.2 However, Growth Rate Slowed at the Beginning of 2008
9.1.3 Faced with Reshuffling
9.2 Jiangsu Province
9.2.1 Status Quo and Development Strategies
9.2.2 On the Crossroad
9.2.3 Strengthening Export Monitoring to Guarantee Quality
9.2.4 Rectify Five Key Import and Export Products Including Toys in 2008
9.2.5 Two Challenges for Toy Export
9.3 Qingdao City
9.3.1 Rectify Toy Export Market
9.3.2 Faced with Crisis
9.3.3 Four Difficulties for Local Companies
9.3.4 3C Reshuffling
9.4 Yiwu City
9.4.1 Status Quo
9.4.2 Seeking for International Cooperation
9.4.3 Shake off Low-cost Competition
9.4.4 Prosperity Index
9.5 Yunhe City
9.5.1 Overview
9.5.2 Focus on High-tech
9.5.3 Focus on Domestic Market
9.5.4 Future Developments

10 Marketing Analyses
10.1 Marketing Modes and Features
10.1.1 Main Marketing Modes
10.1.2 Sales Channels
10.1.3 Industry Structure
10.1.4 Channel Characteristics
10.2 Status Quo and Trend
10.2.1 Six Major Development Trends
10.2.2 Festival Toy Marketing

11 Investments and Suggestions
11.1 Development Prospects
11.1.1 Trend
11.1.2 Toys without 3C Certificate Prohibited Selling in 2008
11.1.3 Sharp Growth in Toy Robot by 2010
11.1.4 Bright Future of Antiseptic Plastic Toys
11.2 Investment Suggestions
11.2.1 Value-added Routes for Animation
11.2.2 Value-added Routes for Topic Entertainment
11.2.3 Value-added Routes for High-tech
11.2.4 Value Outlets