China Household Paper Market Report, 2008
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China is the second largest consumer market of household paper in the world. In recent years, household paper has become the fast moving consumer goods that are the most closely connected with consumers. At present, the total trade volume of sanitary articles and materials in the world exceeds US$200 billion annually and the per capita consumption of household paper in the world is 15 kg.
However, the per capita consumption of household paper is only 9 kg in China that is a big consumer country with a population of 1.3 billion. In 2007, China's sales volume of disposable sanitary articles was about US$19 billion, less than 10% of the global total.
Comparison between the World and China in sales volume of sanitary articles and per capital consumption of household paper
Source: ResearchInChina
According to the forecast, in the next three years starting from 2008, China's annual growth rate of paper diaper market will reach 20%—30% and that of household paper market will reach 14%—20%, while that of sanitary napkin market will reach 10% in the same period, indicating that China's household paper industry has a bright future.
Although China's household paper industry has improved greatly, there still exist some problems, such as imperfect consumption structure, unbalanced regional consumption, week ability to build brand and to do R&D, which restrict the development of China's household paper industry and the improvement of local producers' competitive edge.
At present, China's per capita consumption of household paper is still very low. However, China will become the household paper market with the fastest growth and the greatest development potential in the world, following China's rapid economic growth, improvement of people's living standard and changes of people's consumption habits, which will provide a huge space for the development of China's household paper industry and household paper producers.
However, China's great development potential will attract more and more attention of transnational giants. With increasing buildup in foreign investment, China's household paper enterprises will meet sever competition in the market.
1. Environment for China Household Paper Industry Development, 2007
1.1 Overview
1.2 Classification of household paper and research scope
1.3 Main characteristics
1.4 China household paper industry development in 2007
1.4.1 Business operation in 2007
1.4.2 Industry development in 2007
1.4.3 Trading status in 2007
1.4.4 Industry economic performance in 2007
1.4.5 Factors having effects on the industry in 2007
2. Review of China Household Paper Industry Development, 2007
2.1 Supply and demand
2.1.1 Production
2.1.2 Consumption
2.2 Import and export
2.2.1 Import
2.2.2 Export
2.3 China household paper industry development in main regions
2.3.1 Guangdong province
2.3.2 Jiangsu province
2.3.3 Other regions
2.4 Characteristics of and problems in the industry development
2.4.1 Main characteristics
2.4.2 Problems
3. Competition Pattern of Toilet Paper Market
3.1 Status Quo of market
3.1.1 Market development
3.1.2 Comparison of regional markets
3.2 Analysis of market demand
3.2.1 Market demand
3.2.2 Development trend
4. Competition Pattern of Feminine Sanitary Napkin and Pad Market
4.1 Status quo of market
4.1.1 Market development
4.1.2 Comparison of regional markets
4.2 Analysis of market demand
4.2.1 Market demand
4.2.2 Development trend
5. Competition Pattern of Baby Paper Diaper Market
5.1 Supply and demand
5.1.1 Market development
5.1.2 Comparison of regional markets
5.2 Analysis of market demand
5.2.1 Market demand
5.2.2 Development trend
6. Key Enterprises
6.1 Hainan Gold Hong Ye Paper Co., Ltd.
6.2 Vinda Paper (Guangdong) Co., Ltd
6.3 Hengan International Group Co., Ltd
6.4 Guangdong Zhongshun Paper Industry Group Co., Ltd
7. Forecast of China Household Paper Market
7.1 Development trend of China paper making industry
7.1.1 Development trend in 2008
7.1.2 Development trend in the next few years
7.1.3 Forecast of development in the next few years
7.1.4 Prospect of competition pattern in the next few years
7.2 Demand for and Forecast of Household Paper
7.2.1 Vital statistics
7.2.2 Resident income and consumption
7.2.3 Forecast of market demand
7.3 Development trend and investment of household paper industry
7.3.1 Development trend
7.3.2 Investment opportunities and its risks
Global consumption of toilet paper, 1991-2005
Global consumption of toilet paper by region, 2005
Global per capital consumption of toilet paper, 2005
Global per capital consumption of toilet paper in some key regions, 1993-2005
Output of toilet paper, 2001-2006 and forecast, 2007
Global output of toilet paper by region, 2006
Global output of toilet paper in key regions, 2001-2006 and trend, 2007
Global retail volume and its changes of toilet paper by classification
Global retail volume of toilet paper by region
Global sales of sanitary articles by classification
Annual per capita consumption of sanitary articles in key regions and countries
Household paper trading in main countries
Changes of per capita consumption of household paper in Asia, 1993-2005
Consumption of household paper in main countries of Asia, 1991-2005
Output of household paper in Asia, 2001-2006 and forecast, 2007
Changes of per capita consumption of household paper in North America, 1993-2005
Consumption of household paper in North America, 1991-2005
Output of household paper in North America, 2001-2006 and forecast, 2007
Changes of per capita consumption of household paper in East and West Europe,1993-2005
Changes of per capita consumption of household paper in East and West Europe,1991-2005
Changes of gross profit margin of paper making industry, 2007
Changes of profit of paper making industry, 2007
Profit margin of costs of paper making industry, 2007
China consumption amount of and per capital consumption of household paper, 1990-2007
Enterprises and brands of household paper and sanitary towel through exemption system of AQSIQ, 2006
China's imports of household paper and its growth, 1993-2006
Fixed assets investment of paper industry, 2007
China's imports of household paper and segment products, Jan-Oct, 2007
Market penetration rate of sanitary towel and pad, 2002-2007
Market demand for sanitary towel and pad, 2002-2007
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