China Fast Food Industry Report, 2007-2008
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In 2007, retail sales of China catering industry surpassed CNY1.2 trillion, accounting for 19.4% of the total retail sales of social consumer goods. The sales revenue of Chinese style fast food reached CNY200 billion, accounting for about 80% of total sales revenue of fast food industry, and its year-on-year growth rate reached 30%, much higher than that of western fast food.

In 1H2008, retail sales of China catering industry reached CNY720.7 billion, up 24.0% over the same period of 2007, accounting for 14.1% of the total retail sales of consumer goods.

 Retail Sales and Its Growth rate of China Catering industry,
2005-1H2008

(unit:CNY100 million)
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Source: ResearchInChina


Based on abundant and authoritative statistics from National Bureau of Statistics, Ministry of Commerce, China Consumers Association and China Cuisine Association, this report makes an in-depth analysis on china fast food industry and focus on the aspects of development trend, development strategy, marketing strategy and investment strategy. Meanwhile, it reveals status quo, potential demand and opportunities of the industry.

1.Overview of Fast Food Industry
1.1 Political Environment 
1.1.1 Main Policies
1.1.2 Implementation of Policies 

2.China Fast Food Market Development Analysis
2.1 Overall Development
2.1.1 Operations
2.1.2 Service 
2.2 Consumption 
2.3 Development in 2008

3.Chinese Style Fast Food Development
3.1 Overall Development
3.2 Prospect and Opportunities

4.Western Fast Food Development in China
4.1 Overall Development 
4.2 Prospect and Potential 

5.Key Fast Food Companies
5.1 Macdonald's 
5.2 KFC 
5.3 Dicos
5.4 Lihua Fast Food Co., Ltd 
5.5 Malan Noodle 
5.6 YongHe King Co., Ltd
5.7 Ajisen Co., Ltd
5.8 Real Kungfu Catering Management Co. 

6. Development Forecast of Fast Food Industry
Total Retail Sales and Its Growth rate of China Catering industry, 2005-1H2008
Classification of China Catering Industry
Development of Segmented Catering Industries in China 
Operational Types of China Catering Industry
Costs Structure of Catering Industry
Contribution Ratio and Stimulation Ratio of China Catering Industry Growth, 1976-2005
Sales Revenue Per Square Meter of Fast Food 
Favorite Fast Food in Different City
Consumption Time for Fast Food in Different Cities
Factors affects Fast Food Selection in Different Cities
China Rice Output, Feb-Apr. 2008
China Wheat Flour Output, Feb-Apr. 2008
China Edible Vegetable Oil Output, Feb-Apr. 2008
Revenue Growth of Fast Food Chain Stores
Training Conditions of Fast Food Chain Stores
Multi-brand Operation Strategy of Fast Food 
Charge Condition of Fast Food Franchise 
Investment in Single Store of Fast Food 
Operation Modes of Fast Food Franchise 
China Instant Noodle Output, Feb-Dec. 2007
Top Ten Instant food Companies by Revenue, Nov 2007
Franchise Mode Comparison of Macdonald's and KFC
Shops of Dicos in China, 2000-2010

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