THE Walt Disney Co's video- game arm has agreed to buy a Chinese game developer as the United States entertainment company seeks to expand its presence in the nation.
Disney Interactive Studios plans to buy Chinese firm Gamestar, the gaming affiliate said in a statement yesterday. Terms of the deal were kept confidential.
Founded in 2002, Gamestar employs more than 90 staff members and runs offices in Shanghai and Wuhan.
Disney Interactive Studios General Manager Graham Hopper was quoted as saying that Gamestar will contribute to his company's "global growth plans" and new products.
Disney Interactive Studios used to hire Gamestar for outsourcing work, the Hollywood trade publication Variety reported on its Asian news Website. Following the acquisition, Gamestar will help with existing projects but may move on to developing original games for the Chinese market, Variety reported.
Disney merchandise is already common in China.