In the China market, 9.08 million LCD TVs were sold with a total sales value of CNY35.1 billion (US$5.33 billion) during the first quarter of 2011, increasing 5.2% and decreasing 6.6% respectively from the first quarter of 2010, according to China-based National Business Daily citing statistics by China-based All View Consulting (AVC).
During the 2011 Labor Day peak period (April 25-May 1), sales of LCD TVs are expected to reach 2.32 million units, and plasma TVs 180,000 units, rising on year by 18% and 28% respectively, the paper said.
| China market: Color TV sales, 1Q11 |
| Type of TVs | Sales (k units) | Y/Y | Sales value (CNYm) | Y/Y | ASP (CNY) |
| LCD | 9,080 | 5.2% | 35,100 | (6.6%) | 3,866 |
| Plasma | 560 | 19.8% | 3,400 | 5.5% | 6,071 |
| CRT (cathode ray tube) | 820 | (57.6%) | 900 | (57.9%) | 1,098 |
| Aggregate | 10,460 | (5.2%) | 39,400 | (8.2%) | |
Source: AVC, compiled by Digitimes, April 2011