Now Chile, Australia and New Zealand accelerated wine exports to China market. In some countries the decreasing of wine consumption results wine surplus. But in China new nobles begin to give up beer and traditional spirits, turning to more favorable wine.

From 1999to 2009 China wine consumption will increase 78%, which means the growing speed is seven times faster than global average growing speed. Chinese will consume 766 million bottled wine in 2009, while consuming volume is 500 million bottles in 2004.

Most of the China wine is produced by leading companies such as Changyu, Greatwall and Dynasty. In order to satisfy domestic demands China wine production volume rises rapidly. The emerging market is good news to sluggish European wine industry.

Typical China wine is too sweet, high alcoholic content. Some foresighted wine producers is trying to change these phenomenon. They targeted at adapting China consumers, competing with overseas wine.

Source:佚名