Kong.net Named 'Media with the Highest Potential'

   Date:2006/12/31

KongZhong Corporation, a leading provider of wireless value-added services (WVAS) and an operator of one of the leading wireless internet portals in China announces that its wireless internet portal Kong.net was named the ''Media with Highest Potential'' at the 2006 China Advertising Summit.

China Advertising Summit was jointly sponsored by the Communication University of China, Market Observer magazine and China Central Television (CCTV).

KongZhong launched one of the first wireless internet commercials on its wireless internet platform for Motorola's V3 phone in October 2004. Over the past two years, a number of well-known brands including Motorola, Nokia, BMW, General Motor, Toyota, and Lenovo, have placed advertisements on Kong.net.

The market size of wireless internet advertising will reach RMB500 million (approximately US$62 million) in 2006, an increase of 108% from 2005. It is estimated that the market will reach RMB1.8 billion (approximately US$225 million) by 2010.

Mr. Nick Yang, KongZhong's President said, ''There are over 400 million mobile phone users in China but few of them currently use wireless internet service. We believe the development of wireless internet will be similar to fixed line internet but grow more exponentially.''

 

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