Recently, Optimedia Beijing under ZenithOptimedia won the media account of SOSO.com, Tencent's search engine department.

Nowadays, search engine industry has become more competitive. As one of the Tencent’s major business units, SOSO is devoted to provide users panoramic experience online experience. Tencent is looking for a professional media agency to help SOSO expand stronger brand influence and increase its market share by differentiating marketing strategies. Optimedia has served Tencent for over 5 years and comprehend well of the client’s demands. The final win also proves out Tecent’s recognition of Optimedia’s leading position and expertise in media planning and buying services.

Brenda Niou, Optimedia Beijing General Manager, said, “It’s exciting that we won SOSO.com and will further deepen our partnership with Tencent. It reflects the customer highly respected in our expertise of cross-media integration, digital marketing execution and consumer insights. More importantly, our concept in media planning and buying matches Tencent’s innovative and energetic spirits. We will work together with Tencent and help them to build China’s leading industry benchmark.

Optimedia, one of the two major sub-brands of ZenithOptimedia, is responsible for MengNiu, Lee Kum Kee China, Tencent, Daphne, Carlsberg and a series of both domestic and international famous brands.

Steven Chang, CEO of ZenithOptimedia Greater China, said, “SOSO.com will definitely benefit from the huge amount of Tencent’s users, which contains valuable online behavior insights. It will be much easier to provide more valuable searching results for its search users. With comprehensive understanding of Tencent’s market targeting and developing strategies after long-term cooperation, Optimedia will formulate the most suitable market communication strategies and establish a new milestone in the field of search engine together with Tencent.”
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Source:asiamediajournal