New Dragon Asia begins exporting instant noodles to Tesco

   Date:2006/12/31

New Dragon Asia Corporation, one of China's leading flour, instant noodle and soybean powder manufacturers, announced that it has begun exporting its instant noodles to Tesco plc, a leading international supermarket group based in the United Kingdom.

The exporting of its products follows New Dragon Asia's receipt of HACCP certification in June 2006. The first order from Tesco was processed by New Dragon Asia's Yantai factory.

Li Xia Wang, New Dragon Asia's CEO said, "Our instant noodle export business is beginning to gain momentum. Tesco is one of the world's most successful supermarket groups and we are pleased to have been chosen to provide them our products. Expansion of our business through exports is a key strategic component for growth, as our export sales generally produce higher margins than our domestic sales. New Dragon Asia now has customers in Sweden, Greece and a high-profile customer in the UK. We plan to continue seeking new sales opportunities in Europe. We are on track to meet our goal to increase export sales by 50% in fiscal 2006, which should lead to export sales comprising 12% of our total instant noodle sales for the year."

 

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