Japanese Auto Back to Rapid Recovery

   Date:2014/03/12

After short setback in Jan this year, Japanese car sales have back to rapid recovery again following fourth quarter of last year. According to recent statistics of Feb, Nissan, Toyota and Honda sales in China have realized rapid growth again. Among them, Nissan has increased the fastest with 50% growth.

Japanese auto sales growth is contributed to competitive new cars market launching, and price is more competitive. Japanese auto companies have high expectation this year. Toyota, Nissan, Honda, Mazda and Mitsubishi make sales goal of 4 million, which has increased 16% over last year market performance.

At the beginning of March, Japanese auto companies published sales record in China this Feb. generally speaking, Japanese auto has remained rapid recovery since last fourth quarter. Only one company of sales published four Japanese auto companies sales decline. Others have realized two figures growth.

Nissan has the largest sales increase. According to statistics, Nissan sales in China are 71,900, whichhavedramatically increased 55.6%. Sylphy and etc. modes are still hot sales.

In Feb, Toyota and its joint ventures have sold 51,900 cars in China, which has rapid increased 43.1%.

Meanwhile, Honda sales of Feb are 40,858, whichhave increased 27.6%. The two joint ventures of Honda in China, GAC Honda sales of Feb is 19,388, which has slightly increased 2.55; Dongfeng Honda sales of Feb is 21,470, which has increased 63.8% compared with 13,104 sales of last year.

However, Mazda is the only decline Japanese brand of Feb. it has sold 9,849 cars in Feb, which has declined 5.6%. However, the company sales have hit the record high in the last 2 months, which has increased 27.6% over last year.

Although relationship between China and Japan has not eased off up to now, sales of Japanese auto are not influenced too much this time. Japanese auto has initialed new car and low price marketing since the next half last year, which now takes effort. What’s notice worth, Japanese auto sales has slowed down with a 4 months rapid growth. However, according to sales statistics of Feb, their growth has not stopped yet.

Source:Gasgoo

2005- www.researchinchina.com All Rights Reserved 京ICP备05069564号-1 京公网安备1101054484号