At Beijing Auto Exhibition, SAIC GM remains strategy to develop SUV and Cadillac market share. Chevrolet introduces its new generation city SUV Trax and new generation Cruze, which shall boost new growth engine. Cadillac has announced new generation CTS and speed its luxury car segment development journey.
WANG Xiaoqiu, general manager of Shanghai GM tell reporter during interview with , says that Shanghai GM product line strategy shall fulfill "LIBIAO" from "DUIBIAO". It will push company to go bigger and stronger. In the future, Shanghai GM will be a great automobile company as a joint venture.
In the first quarter this year, Shanghai GM sales are 430 thousand, which has increased 7.7% over last year. Middle and high-end cars are involved 77 thousands, and middle-end cars 210 thousand, and SUV 37 thousands. All of them experience certain kind of growth. WANG Xiaoqiu says that Buick Regal, LaCross and Chevrolet Malibu growth is beyond our expectation. Sales of Cadillac for the first quarter are 15 thousands, which is almost doubled than the same period of last year. According to the speed, it is no difficult for Shanghai GM to fulfill its 1.6 million sales goals this year.
However, Shanghai GM pays more attention on growth quality. It builds its operation faith with "operate excellent". WANG Xiaoqiu says China becomes the largest market for automobile sales. Shanghai GM is a joint venture, but also stands forwards to be a great company. Therefore, the first step is to be strong but not large. Shanghai GM values growth quality but not speed.
WANG Xiaoqiu believes that strategy of Shanghai GM shall change from "DUIBIAO" to "LIBIAO" strategy. “DUIBIAO means to find out the distance, and "LIBIAO" means build our standard." The new strategy will reflect onto new product this year.
"Shanghai GM abandons to rely on imported product only before." WANG Xiaoqiu says, Shanghai GM new car shall announce globally, because new car research and development is combine with America GM together. "We shall develop a new product from the first beginning. It is better to do "right" than "well" ". What does our customer need? We should not play solo but with our customers.
Source:Gasgoo