At present, GAC- Toyota has officially introduced new sedan Levin to China and announces its price for order. The car is built based on the latest version of Toyota global MC platform. It has two versions of powertrain, 1.6L and 1.8L. Price for order is between CNY107,800 to 159,8 00. Coincidently, FAW-Toyota 's the same brand, new Corolla of is open for order on the same day with the same price, which is built on the same platform of Levin and even of the same size, .
With sisters Levin and new Corolla of Toyota market launching, Japanese series initial offensive attack into middle class automobile segment. They want to take more market share by new cars at the largest segment.
According to statistics, middle class segment takes about 35% market share of the entire passenger car market, which is ranked top 1 among the passenger car market. However, Germany and American series take the top positions in hot sales middle class segment. There are only Dongfeng- Nissan new Sylphy and Crider of GAC- Honda take degree of eye catching market shares.
As the first middle class car of GAC-Toyota after decade’s research, Levin takes much expectation. LI Hui, executive vice general manager of GAC- Toyota, says “GAC- Toyota has waited too long for Levin.”
Different from middle upper automobile, Camry has competed with Magotan, Passat and Accord before. However, middle class segment is the neck bottle of Toyota.
According to expectation of GAC- Toyota for Levin, the mode shall strike the first tier of middle class segment with its competence. GAC-Toyota locks its market performance with 150 to 200 thousands sales in the first year. It is possible for Levin to make the market performance in the 35% market share segment. However, it is also the stiffest segment. Market performance of Levin is based on its performance.
As it known, Levin locks its opponents with Focus, Crider and Cruze. Meanwhile, GAC-Toyota Levin is distinguished with FAW-Toyota Corolla. According to its plan, new Corolla remains family car style, but Levin focuses on fashion and dynamic demand of young people.
Source:Gasgoo