DUO Guo has signed with Turner Broadcasting System to distribute its Cartoon Network mobile content in supermarkets and Metro stations in China, the Shanghai-based firm said yesterday.
It will be the first time more than 500 million Chinese mobile phone users can get content through machines using technologies such as BlueTooth.
In Shanghai, Cartoon Network's images, including the Powerpuff Girls, Tom & Jerry and Scooby-Doo, will be available for download, Duo Guo said in a statement, through Duo Guo's kiosks established in high-traffic areas such as WalMart and Carrefour.
Both sides declined to reveal financial details of the agreement.
"Turner is excited about the potential to bring the Cartoon Network brand closer to this huge audience via Duo Guo's direct-to-consumer business model," said Ringo Chan, Turner's vice president of wireless and interactive content, development and distribution.
Duo Guo's services allows consumers to personally see, touch and play with the mobile-based animation offerings.
The use-before-pay model helps users avoid being cheated, which often occurs during Website downloads.