Providers of advertising displayed on LCD or LED screens in China generated total revenues of 1.082 billion yuan (US$143 million) in the third quarter of 2007, growing by 11.6% on quarter, according to China-based consulting company Analysys International.
Such LCD or LED advertising screens are located in retail outlets, commercial buildings, hospitals, school campuses, train/subway stations and airports as well as outdoor places including the exterior of buildings, Analysys noted.
|
China market: Market share breakdown of top-5 providers
of LCD/LED-display advertising services by revenues, 3Q07 |
|
Company |
Market share |
|
Focus Media (Chinese) |
48.6% |
|
AirMedia Advertising (Chinese) |
9.2% |
|
CGEN (Chinese) |
6.1% |
|
Tulip Media (Chinese) |
5.8% |
|
China Health Media (Chinese) |
4.3% |
Source: Analysys, compiled by Digitimes, December 2007